Customer Smart

Customer Smart is a Customer relationship management tool that helps with identifying leads, tracking their needs through various stages and successfully converting them to customers.

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Inspiration

we were using excel sheets and emails to track the Project leads internally. We missed a few opportunities because of improper tracking. As we are an Appian partner and we have a cloud environment, We decided to try this as a POC and do it for ourselves, We also suggest our client use this, and a few of them did like it.

What it does

CRM offers an Opportunity Tracking tool that allows you to see where your customer is in the sales cycle, which is the deal’s size, contact history, and competitor profile to help you craft more fitting messages. Access these data in the easy, accurate Dynamic Reports & Dashboards

How we built it

The team have gathered all CRM functionality and usage to meet most CRM features in Appian We Built using the latest version of Appian 19.4

Challenges we ran into

Multiple reports to showcase the Trends.

Accomplishments that we're proud of

  1. Improvement in lead conversion rates
  2. Revenue increase per salesperson
  3. Improvement in customer retention
  4. Decreased sales cycles
  5. Decreased sales and marketing costs. Mobile CRM

What we learned

1.Basic features of CRM

  1. To opt for a different type of reports in Appian

What's next for Customer Smart

  1. Chatbot
  2. Google drive
  3. Microsoft Dynamics
  4. Box
  5. Bulk upload

Built With

  • appian
  • sail
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