Crittrz

Briefly describe your project in relation to the challenge prompt (max 200 words)

With a variety of definitions for fashion, microtrends, and copy-and-paste influencers, every-day people struggle to find realistic inspiration to find their unique style that works with their unique and realistic body. As a team with a deep love for fashion and how it cultivates creativity, we wanted to create something that is representative and encouraging of all body types in a society that typically represents and glorifies a single, often unrealistic, body type. For the everyday people who wish to experiment with their style and explore new ones, this makes it difficult to visualize how the clothing will match them and their unique body, and can discourage them from even trying to express themselves with fashion. We intend to help combat this issue through Crittrz, an application which takes in a user’s body type and allows them to envision trending clothes on themselves, offering suggestions and fashion tips to help them learn more about developing their style while catering to their body, making creative expression through fashion inclusive and possible for anyone.

Describe your main design decisions and how they contribute to your product (max 300 words)

The biggest design decision we made in the beginning was settling on a retro Y2K theme for our application. While smoother, sleeker, and more minimalistic themes are popular and easier to do, we make the decision to go in a more maximalist and detail-oriented direction to add to the overall aesthetic and vibe of a fun, effortless way to feel chic through clothing, while learning how to love your body type and embrace free artistic expression with your appearance.

While motivated to make fashion equitable and inclusive for all, many of our other initial design decisions were driven by the user research we conducted around college and early graduate students throughout the competition. We were able to collect survey answers that gave us ideas of what features to include that would help this demographic of people and address their pains that prevent them from freely expressing themselves through fashion. One noticeable pattern was that most participants currently turn towards social media, specifically Pinterest, for style inspiration. Instead of forcing people to get used to a whole new application and design feel, we used this information to make the design decision of incorporating features similar to Pinterest boards to give users a sense of familiarity and customization when telling us their style preferences. Not only can they select from our own database of clothing images to help us learn their style, but if they already have an existing Pinterest board, Crittrz is designed to support their Pinterest board link and extracting pictures that way.

There were several other design decisions we made, many of which were cutting out potential features due to lack of time, however we look forward to expanding our project beyond the Design-a-thon!

User Research Survey Questions: https://forms.gle/fu4Ek3ZmgqCDs7hG7 Responses Collected: 67

Built With

• figma