Aurana — from “post-and-pray” to profit-on-repeat for every creator 🔥🔥🔥

Inspiration

Creators pour hours into videos and carefully curated content; they record, edit and share it with the world. Yet, a large question often remains: how do we allow creatives and creators alike to turn their craft into a living? Ads that fluctuate, one-off sponsorships, and fan tips. With all the best CRM tools and creator stores like Stan, the gap isn’t the tools that yet to exist, but the knowledge gap of creators on how to monetize their content.

Our team aimed to tackle this: reducing friction with the world’s first financial AI agent for creators, with full creator context. In conducting extensive research on current creator workflows, we’ve identified and validated this gap: there is an extremely relevant need for tools that allow creators to focus on the creation portion, and thus, Aurana came to life: an AI layer that knows your craft, your content and identifies every monetizable avenue and opportunity.

What it does

Aurana provides a streamlined, AI-powered path to creator monetization by automating the tedious aspects of revenue generation:

Intelligent Channel Analysis - Deep analytics on subscriber growth, engagement, and content performance using YouTube Data API
AI-Powered Video Intelligence - Automated analysis of top-performing content to identify monetization patterns
ML-Driven Affiliate Discovery - Automatically identifies and generates affiliate codes for products mentioned in videos
Contextual AI Coach - Personalized chatbot assistant that understands your specific channel data and provides tailored monetization advice
30-Day Revenue Playbooks - AI-generated, actionable monetization strategies based on your content niche

How we built it

Backend Architecture:

FastAPI for high-performance API endpoints
GROQ AI for intelligent content analysis and coaching
TwelveLabs for advanced video content understanding
YouTube Data API for comprehensive channel insights
Smart caching system for optimal performance

Key Components:

Automated affiliate product identification using ML and web scraping
Real-time video analysis pipeline
Contextual AI assistant with channel-specific knowledge
Revenue strategy generation engine
Hyper-responsive API architecture

Challenges we ran into

Integrating multiple AI services (GROQ, TwelveLabs) into a cohesive analysis pipeline
Building an intelligent caching system to handle YouTube API rate limits
Creating contextual AI responses that understand specific channel dynamics
Developing accurate affiliate product matching algorithms

Accomplishments that we're proud of

End-to-end flow demo - Complete video → detect → approve → comment pinned with working links in under 1 minute
92% precision on product recognition (benchmarked on 50 tech-review videos)
Zero-config onboarding - Paste channel URL → dashboard pre-filled with tailored monetization tasks
Built a hyper-responsive API that processes complex channel analysis requests in seconds
Implemented intelligent web scraping for real-time affiliate link generation and validation
Created an AI coach that provides personalized advice based on actual channel performance data
Designed a scalable architecture that handles multiple creators simultaneously with sub-second response times