Inspiration
In the social media era, millions of creators post reels, songs, and performances every day—but most never receive meaningful feedback. What they get are likes, views, and generic comments like “🔥” or “Nice bro”, which don’t help them improve.
At the same time, creators themselves often feel stuck:
Is my content actually good?
What should I improve?
Why isn’t this performing well?
We were inspired to build Articuly to replace shallow engagement with clear, constructive, and confidence-building feedback. With Gemini 3, we realized feedback could become intelligent, personalized, and actionable, especially for creative people like singers, reel creators, and performers.
What it does
Articuly is an AI-powered creative feedback platform built for reels, singing videos, and short-form content.
AI-Powered Creative Feedback (Gemini 3) Gemini 3 analyzes uploaded videos or audio and provides structured feedback on:
Performance quality
Expression & emotion
Clarity, timing, and delivery
Audience impact & improvement tips
Reel & Singing-Specific Insights Instead of generic comments, creators receive:
What works well
What needs improvement
Clear, next-step suggestions
Confidence-Safe Feedback Feedback is framed constructively, helping creators improve without discouragement.
Beautiful Glassmorphic Experience A premium, distraction-free UI that makes creators feel valued and motivated to grow.
How we built it
Articuly uses a hybrid AI pipeline for creative feedback. For singing analysis, we first process audio using a specialized ML model to extract technical features like pitch accuracy, timing, and vocal stability. These structured insights are then passed to Gemini 3, which interprets them in a creative context and generates clear, supportive, and actionable feedback for creators.
The app is built with Flutter for a smooth cross-platform experience and a glassmorphism-inspired UI that keeps creators focused and confident.
Challenges we ran into
Giving Feedback Without Killing Confidence Creative feedback is emotional. We had to carefully prompt Gemini 3 to balance honesty with encouragement.
Unstructured Creative Inputs Singing and reels vary massively in style, language, and quality. Normalizing inputs for consistent AI feedback was challenging.
Performance & Media Size Handling video/audio uploads while keeping the app fast required careful optimization.
Design vs Function Balance We wanted a visually premium experience without distracting from the creator’s work.
Accomplishments that we're proud of
Reimagined Feedback for Creators Turned shallow social engagement into meaningful creative guidance.
Effective Use of Gemini 3 Successfully used Gemini 3 to understand creative intent—not just text, but performance context.
Design-First Product Built an app that feels premium and motivating, not analytical or judgmental.
Creator-Centric Thinking Every feature was designed to help creators grow, not just get evaluated.
What we learned
AI Feedback Needs Empathy Technical accuracy matters, but tone and phrasing matter more for creative users.
Creators Want Direction, Not Judgment Clear next steps are more valuable than scores or ratings.
Great UX Increases Courage to Share A safe, beautiful interface encourages creators to upload and improve consistently.
Gemini 3 Excels at Contextual Creativity With the right prompts, Gemini 3 can provide surprisingly human-like creative feedback.
What's next for Articuly
Multi-Creator Modes Separate feedback models for singers, dancers, speakers, and reel creators.
Before vs After Improvement Tracking Let creators see how their content improves over time.
Community Feedback + AI Hybrid Combine Gemini 3 feedback with curated peer reviews.
Creator Growth Playbooks Personalized improvement plans generated by Gemini 3 based on past uploads.
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