Inspiration
What it does
How we built it
Challenges we ran into
Accomplishments that we're proud of
What we learned
What's next for Alternativ.
INTRODUCTION We believe in responsibilities and in taking actions. We are living in a world in which most people today don’t even care about tomorrow. The idea and the spirit we want to emphasize is the fact that changing people’s habits is possible. We are more than conscious that it is a challenge but our beloved planet earth is in need of changes.
We then came up with the idea of an application called “Alternativ.”. It is a plateforme where we help people to change their ‘old’ habits by analyzing their currents ones and we give them alternatives in order to improve their lifestyle and health meanwhile having a good impact on the earth.
As a matter of fact, we would need data about their personality and daily habits such as how they usually travel, where do they go shopping, how much time do they sleep,... Instead of giving like many other apps solutions and actions people can make, on our app, we will give real solutions with links to other apps. Let me clarify this sentence, we would make partnership with other organizations such as LIME or ZIPCAR and people could directly create a link and use their services. We will really be the intermediaries to customers.
A competitive advantage we have is the fact that challenges will be proposed to people in order to make the changing habit/alternative attractive. If the challenge is accepted and done by the customer, he or she will earn points that he could transform into credits that he could use with our partnerships from different fields.
The fields we want to work on are the following;
Alimentation Transport Sleeping Laundry aspects Recycling Hygiène Holidays Energy
We are aware that we are aiming at many fields but we want to target as many fields as possible in order to change people’s life.
The challenge will be shown in the main menu of our app and some arguments will be written underneath in order to motivate and give justifications to the people who will do the challenge. For instance, if a sleeping challenge is proposed (hours per night for your health), there would be academic and scientific articles that will reinforce our proposal challenge.
MAIN IDEA How you can impact the world around you and your own health with day to day habits.
TARGETING We would target mostly students and young adults (< 30) where habits are still possible to change. In a near future,
DIFFERENTIATION Free, plateform to improve people’s lives with concrete alternatives and not just quotes and ideas. Rewarded each time they do a good action. (//Pavlov)
MISSION STATEMENT Not only making a better tomorrow but a better today. (taking actions, challengers in order to change your habits)
FINANCEMENT Apps that would want to appear in our alternatives list will have to pay a little something. Moreover, they would also earn points each time they use the service thanks to our application. In return, we will take a percentage of the product used/sold from the other app in order to finance our organization.
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