How can you use tech to take football practice to the next level? Most tech innovations in sports over the last few years are only about measuring and tracking actions, translating them into numbers and data sets. With adidas level up we want to retranslate data back into a physical experience for the athlete. Adidas level up is a data-driven ball shooting machine. Data gained from the adidas micoach smart ball are clustered in player specific shooting profiles through machine learning techniques. The machine reproduces and simulates kicks from real players for practice. Just imagine that Manuel Neuer could focus his pre-match prep on keeping penalty kicks from Christiano Ronaldo without actually being on the same field with him.
Adidas level up aims mainly aims at the professional and ambitious semi-professional football B2B-customers (clubs, training/practice centers, gyms) and can push B2C-sales of the adidas smart ball. An overall app connects the hardware (adidas level up as well as adidas smart ball) with the user and thus enhances customer retention. Next would be a holistic hightech environment for football practice the adidas masters’ ground. It’s a 360 degree practice space with several adidas level up ball shooting machines embedded in walls of the practice room.
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