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Wink

Devmine designed a sophisticated mobile app for Wink, focusing on UI/UX, product strategy, and design system development. The app guides users through a personalized onboarding process, capturing precise measurements and style preferences. Our team incorporated extensive market analysis to create an elegant, user-centric app that redefines luxury fashion with a seamless digital experience.

About the client

Wink is redefining luxury fashion by making bespoke, made-to-measure garments accessible from the comfort of your home. With personalized measurements and digital concierge services, Wink challenges traditional ready-made fashion, offering customers a unique and tailored experience that aligns with modern lifestyles.

Industry

Luxury Fashion & Digital Retail

Location

Global

Serivices

Mobile App Design, UI/UX, Product Strategy, Design System Development

Business Challenge

Transforming the exclusive, often impersonal luxury shopping experience into a personalized, digital journey that fits modern lifestyles.

Problem

Traditional luxury fashion often comes with issues, such as ill-fitting ready-made items and a lack of customisation, resulting in unsatisfying encounters. Customers face restricted exclusivity and impersonal shopping excursions that fall short of achieving their expectations for a bespoke, high-end retail experience.

Solution

Extensive market analysis and industry benchmarking with leading luxury brands were undertaken to ascertain customer requirements. The design evolved into a refined, minimalist mobile application that guides users through an immersive onboarding process capturing accurate measurements and style preferences while integrating Wink’s brand assets for a sophisticated digital experience.

The Impact

Personalized Experience: Customers receive bespoke garments that fit perfectly, all from home.

Market Innovation: Wink repositions luxury fashion as accessible yet exclusive.

Elevated Brand Perception: An elegant, user-centric app that aligns with modern luxury trends.

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Services

Engineering

Designing

Web Development

Web Development

Software Solution