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Aruna

Devmine developed a flexible, scalable digital platform for Aruna, focusing on UI/UX design and product strategy. Through extensive user research and market analysis, we created a user-friendly interface that caters to both conservative and modern investors. The platform simplifies complex asset data, offering seamless comparisons and a distinctive checkout process for effortless investment.

About the client

Aruna is revolutionizing the alternative investment space by providing a single platform that grants access to diverse asset classes real estate, art, wine, cryptocurrency, and more that were once limited to the wealthy. Leveraging the expertise of Hard Assets Alliance in bullion trading, Aruna makes these opportunities accessible to all investors.

Industry

Financial Services / Fintech

Location

Global

Serivices

UI/UX Design, Product Strategy, Digital Platform Development

Business challenge

Redefining access to alternative investments for both conservative, traditional investors and modern, risk-tolerant users.

Problem

Traditional investment platforms are frequently difficult and exclusive, making low-risk investors wary of emerging asset classes. Meanwhile, modern investors seek simplicity and knowledge without feeling patronized, making it difficult for platforms to efficiently fulfill both user profiles.

Solution

Extensive user research, interviews, and market analysis were undertaken to segment investor profiles. A flexible, scalable platform featuring intuitive navigation and a distinct “Account + one other method” checkout process was developed, effectively simplifying complex asset data and facilitating seamless investment comparisons.

The Impact

Democratized Investment: Broke barriers, making alternative assets accessible to a broader audience.

Enhanced User Engagement: Intuitive design and streamlined processes increased user confidence and deposits.

Scalable Platform: Set the stage for future asset classes and ongoing enhancements.

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Devmine expertise and engineering approach increase the reliability and efficiency of our IoT infrastructure. Devmine has proven to be a reliable partner with exceptional expertise. I highly recommend their services.

★★★★★
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Services

Engineering

Designing

Web Development

Web Development

Software Solution