{"id":4726,"date":"2024-03-01T11:55:14","date_gmt":"2024-03-01T11:55:14","guid":{"rendered":"https:\/\/devigntech.com\/?p=4726"},"modified":"2024-03-01T11:55:14","modified_gmt":"2024-03-01T11:55:14","slug":"gbp-seo-optimization","status":"publish","type":"post","link":"https:\/\/devigntech.com\/gbp-seo-optimization\/","title":{"rendered":"GBP SEO: Tips To Optimize Your Google Business Profile Listing"},"content":{"rendered":"

Being a business owner your primary goal is to increase the visibility of your website. You might have tried\u00a0 local business marketing tips <\/a>to do the same.<\/p>\n

But have you ever created a Google My Business profile? If not, I must say you should try it once! It is a powerful yet under-utilized tool to get customers’ eyes on your local business.<\/p>\n

Businesses with Google my profiles are 94% <\/b>more likely to be considered as reputable. Google My Business is a free service to provide information about your business to the customers. Through this profile you can add your telephone number, business photos, video, business hours, delivery area etc.<\/p>\n

Why optimize your google business profile<\/h2>\n

Let\u2019s understand the importance of local search optimization with an example.\u00a0 Here I searched for cleaning services for two different locations: Pune (India) and Manhattan (USA).<\/p>\n

. In the first image i.e. Novanna Cleaning services, do the images reveal anything about their cleaning services? Answer is a big \u2018NO\u2019.<\/p>\n

But in the second image i.e. Shiny Cleany company, right from the images you can know their professionalism and way of working.<\/p>\n

So,images speak a lot and hence the image optimization is necessary on Google Business Profile to let the customers know more about your brand.<\/p>\n

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How to optimize your Google Business Profile<\/h2>\n

Here, in this blog I am further going to explain how to optimize my business profile. So, I am assuming that you already have my business profile and want to know how to optimize it. So, let\u2019s go now!<\/p>\n

#1 Fill out every detail of your profile<\/h3>\n

This is an obvious thing, but you may find companies who never pay attention to such small aspects, like business hours or website URL. Google gives preference to complete business profiles and such websites get better ranking on search engine pages.<\/p>\n

Key sections which you need to fill are: name, phone number, address, working hours etc. Apart from these there are few more sections like Q&A, product and services which may take much of your time but you must fill these information for a well-rounded business profile<\/p>\n

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Pro tip: While filling any entry, simply put yourself on customers\u2019 shoes and think from their perspective. What information would they like to know about your company, if they are contacting you for the first time?<\/p>\n

#2 Create your own \u2018from the business\u2019 description<\/h3>\n

Google does a fantastic job when it comes to writing the description for your company. The description which is under your control is \u2018from the business\u2019 section present on your Google my business account dashboard. Usually this section is present below the review section.<\/p>\n

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To write the most meaningful content for your business in the \u2018 from the business\u2019 section, you must consider the below mentioned aspects:<\/p>\n