{"id":2735,"date":"2023-08-01T06:34:47","date_gmt":"2023-08-01T06:34:47","guid":{"rendered":"https:\/\/mtcloud.in\/devigntech\/?post_type=case-study&p=2735"},"modified":"2025-06-19T12:13:40","modified_gmt":"2025-06-19T12:13:40","slug":"website-url-structure-seo","status":"publish","type":"post","link":"https:\/\/devigntech.com\/website-url-structure-seo\/","title":{"rendered":"How to Build the Perfect Website URL to Boost Your SEO Score"},"content":{"rendered":"
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Can you construct the ideal URL? What if I say you can?<\/p>\n

When you optimize all the text on your website, it\u2019s natural that you\u2019re curious to build the perfect URL. In this article, we\u2019ll go through what a URL consists of and how constructing it can impact your website\u2019s traffic.<\/p>\n

Before that, let’s look into what doesn\u2019t make a good URL and fix some basic mistakes.<\/p>\n

How to ‘NOT’ create a Website URL<\/h2>\n

Just like text and media, URLs follow specific standards. Consider these as standard unspoken rules that top websites always follow.<\/p>\n

#1 Drop The Fillers<\/h3>\n

Most often URLs have phrases and rarely have single words. We have hyphens, underscores and spaces in our hands to deal with this.<\/p>\n

It\u2019s easier for search engines to crawl if you use hyphens over underscores. Spaces are outright not recommended at all.<\/p>\n

#2 Catch Those Naked Links<\/h3>\n

Another thing about URLs is how they\u2019re used as naked links. Naked links are actual URLs inserted directly without anchor text. Naked or bare links can go unnoticed. Before publishing, you need to go through your text to catch these naked links.<\/p>\n

#3 Never Stuff Keywords<\/h3>\n

\u201cIf URLs help with SEO, stuffing keywords help, right?\u201d<\/em><\/p>\n

Absolutely no. What\u2019s the point if you smash keywords if users want to find them legible and easy to read?<\/p>\n

Apart from these, Google lists out standards and recommendations. Here are a few:<\/p>\n

    \n
  1. Use only ASCII characters and use UTF-8 encoding for unsupported characters.<\/li>\n
  2. Country-specific domains are appreciated.<\/li>\n
  3. Long numbers and alphanumeric phrases aren\u2019t appreciated.<\/li>\n<\/ol>\n

    Optimize Components of your Website URL<\/h2>\n

    There are certainly ways you can improve your URL to help you rank higher. Keep in mind that the user comes first and the steps here will create an optimal URL that will aid them through your website.<\/p>\n

    #1 Shorter URLs Win<\/h3>\n

    Here\u2019s John Mueller\u2019s take on URL length:<\/p>\n

    \u201cThe direct answer is no. The URL length doesn\u2019t matter. We use URLs as identifiers, it doesn\u2019t matter how long they are.\u201d<\/em><\/p>\n

    Even though he suggests keeping it under 1000 characters and that it’s not a big deal, Google considers it among its top 200 ranking factors.<\/p>\n

    Keep this in mind. When the visitor reads your URL, it should be clear what the page is about.<\/p>\n

    For example, you want to redirect them to a blog on the best nut butter to make at home. This is how the URL can look like:<\/p>\n

    Site URL: example.com\/blog\/best-homemade-nut-butter<\/u><\/strong><\/p>\n

    Every reader will know what the article will be about without reading the title. So how long should a URL be? The top 10 search results have an average length of 66 characters. This is your first step in URL optimization.<\/p>\n

    #2 Rank Higher With Fewer Folders<\/h3>\n

    There\u2019s something called nesting a webpage and it is about positioning your webpage from your homepage.<\/p>\n

    As you can see from the above example, the article comes under the \u201cblog\u201d folder. You can place that article deeper with multiple folders in between but it will confuse the user more than the web crawler.<\/p>\n

    The closer the page is to your homepage, the more authority it has of getting ranked. This means that the page has a higher chance of getting clicked.<\/p>\n

    #3 Use Keywords With Caution<\/h3>\n

    We saw that stuffing keywords doesn’t help. However, if you use them appropriately, your URL will favour you in the rankings.<\/p>\n

    Using a keyword lets them know what the page could be. Say you want to write a guide on building a business website using WordPress. This will be a comprehensive guide with a step-by-step approach.<\/p>\n

    With that being said, the URL for that guide can be constructed like this:<\/p>\n

    https:\/\/devigntech.com\/how-to-guide\/wordpress-business-website<\/u><\/a><\/p>\n

    The primary keyword here is \u201cWordPress business website<\/strong>\u201d and it comes under the folder how-to guides. This conveys what the guide is about yet it\u2019s simple, effective and meaningful.<\/p>\n

    #4 Stick To Small Case Letters<\/h3>\n

    We now know that hyphens or underscores are the way to go. You also should know that a small case over uppercase is the way to go too.<\/p>\n

    The domain name of your website is case-insensitive. What matters is the path or query you use.<\/p>\n

    Here\u2019s an example:<\/p>\n

    https:\/\/www.ethoswatches.com\/locatestore\/luxury-watch-store-chennai\/<\/u><\/a><\/p>\n

    The search engine doesn\u2019t care about your website name; that’s not the case for the path \u201cluxury-watch-store-chennai\u201d. To keep it simple, stick to small case letters because that\u2019s how people naturally type in the address bar.<\/p>\n

    If you have two URLs with the same text but in different capitalization, search engines will consider that as two different pages. This creates an issue of duplication that\u2019s something you can easily avoid by sticking to the ground rule of going small cases.<\/p>\n

    SEO benefits of the perfect Website URL<\/h2>\n

    Most users don\u2019t navigate to a webpage just by the page\u2019s title. The next big factor apart from the title is the page\u2019s URL.<\/p>\n

    That is why using keywords in the URL helps the user (we saw this before).<\/p>\n

    This helps in cases where the user clicks when it’s an internal or external link in a webpage. They don\u2019t know what page will be available. The only way to find out is to hover over and read the URL that loads below.<\/p>\n

    #1 Aids In Ranking In SERPs<\/h3>\n

    When you think about it, you essentially create a smaller URL. The room to add keywords is small yet you can sneak in one or two. That primary keyword you add and the simple URL helps you rank higher.
    \n<\/p>\n

    Source:\u00a0Backlinko<\/u><\/a><\/p>\n

    Backlinko did the\u00a0research<\/u><\/a>\u00a0and proved this to be true and concluded that shorter URLs correlate to higher rankings.<\/p>\n

    #2 Improves Click-Through Rate<\/h3>\n

    You\u2019re passionate about fast cars and always keep up with the latest supercar news. Bugatti and Rolls Royce top your list of favourites. While browsing online, you spot this link:<\/p>\n

    https:\/\/www.fastcars.com\/events\/bugatti-owners-live-event<\/a><\/p>\n

    This is how descriptive URLs increase the click-through rate.<\/p>\n

    Not only that, it is one of the few pieces of information that a visitor sees in a search result along with the title. If it was a bunch of alphanumeric jargon, chances are users will skip your page.<\/p>\n

    And finally, a descriptive URL means it’s from a legit website. This also helps to identify and stay away from spam or malicious links. Nobody wants to click a link like that.<\/p>\n

    Do better URLs mean better SEO results?<\/h2>\n

    John Mueller from Google considers URLs as \u201ca small ranking factor<\/u><\/a>\u201d. Small or not, it does play a role.<\/p>\n

    Nonetheless, one clear takeaway from this article is that your URL is as important for the user as to the search engine crawlers.<\/p>\n

    Consider the URLs part of your web content and it’s best to create optimised URLs right from the get-go. If you feel your URLs need some repair, hire a good SEO strategist so you can make the most out of it.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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