Creative Features

Taboola DCO is built upon a uniquely deep algorithmic and creative integration. This approach lets you focus on assets and brand guidelines, while our system handles the execution - ensuring precise dynamic assembly and optimization. Let us guide you through our system by answering "What", "Where" and "How" we operate.

📍
This portal refers to the Taboola DCO solution. For the non-DCO solution, see here.

"WHAT" - the input

What do I provide?

Two key creative inputs: your brand and your products. Firstly, define your brand identity - logos, colours, slogans, and more. Secondly, an always up-to-date product catalog. Together with periodic discussions on creative direction, these enable us to help you achieve outstanding results.

How is my input used?

Our templates blend the fixed with the flexible. Static brand assets combine with changeable performance elements, so your brand identity stays constant while ad content is personalized via our algorithms to maximize engagement. Your Account Manager works with you to ensure every ad is both effective and on-brand.

Is my input optimized?

Yes - DCO checks and fixes what it can. Taboola DCO scans your product catalog assets for performance-limiting issues and works to automatically resolve them. Our templates can also use generative AI elements - for example, to provide a matching backdrop around a product. In all cases, we will discuss our creative services with you to ensure this partnership is based entirely on your needs and matches your strict brand guidelines.

✨
Questions about what's automated and what's worth a creative discussion? Your Account Manager can walk you through it.

"WHERE" - the location

Two placement categories, best used in combination. Taboola DCO ads fall into two categories depending on how they appear to shoppers: native and display. Each offers its own advantages, and they're most effective when used together.

Native placements

Embedded in publisher sites, designed to blend in. Native ads sit seamlessly within page content and often have special creative needs - such as advertorial or email placements. Taboola accesses a uniquely large native inventory. These placements are usually built from native elements and a dynamic banner.

Display placements

Standard banner slots, massive open-bidding inventory. Display ads appear in familiar banner positions. Because they're usually traded via open bidding, the available inventory is vast. Display placements are made of a dynamic banner.

"HOW" - the output

Dynamic banner

The flagship dynamic creative. A composition of product attributes and brand elements. Beyond standard data (see images), this can include "back in stock" or "free shipping" labels, user reviews, CTAs, and more. Any product attribute in your feed can be displayed on the creatives.

Native elements

Publisher-styled blocks that match the host site. Supported natively by most Taboola publishers; design adjusts to each site and cannot be changed. Includes the title/product name, advertiser's name, price, call to action (CTA), and description.

Promotions

Seasonal static assets that travel with your products. Provide promotional banners ahead of a promotional period, and we'll display them next to the recommended product(s) during the campaign.

How are my ads displayed?

It depends on the placement and the publisher. Some placements support static assets only; others enable dynamic HTML assets. HTML ads unlock a wider range of features - multi-product recommendations, carousels, and animations.

Ready to scale?

🚀
Contact your Taboola Account Manager to explore how DCO can accelerate your campaigns.

🚧
Continue with Product Catalog/Feed configuration if you have just started onboarding.