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Welcome to Seel

The Leading Insurance Platform for Commerce

Add post-purchase protections that are right for you and your customers with Seel

Seel helps merchants build worry-free shopping experiences into their customer journey. Our platform enables merchants of any scale, from starting DTC brands to $1B+ marketplaces, to offer relevant post-purchase protection during the online shopping experience.

Explore our comprehensive guides to learn more about Seel products and get practical examples illustrating the seamless integration of Seel into your projects.

How does Seel work for you?

Enjoy completely tailored coverage solutions based on your business needs and requirements. With a one-time integration, it's easy to upgrade or change coverage as your business expands. You tell us your needs, and we configure the coverage for you, providing your customers with a Worry-Free Purchase shopping experience.

  • 7-day return: Seel handles all returns, ensuring a seamless experience for your shoppers. You decide which items Seel covers, including final sale items.
  • Fulfillment risk coverage: Boost your shoppers' confidence by covering shipping mishaps. Seel compensates your customers for lost, damaged, or stolen packages, resulting in happier customers.
  • Free return shipping: Offer your customers free return shipping when they need to send back an item. Seel covers the cost of return shipping, making the return process more convenient for your customers and encouraging them to shop with confidence.
  • Extended warranty: Provide your customers with extended warranty options for added peace of mind. Seel covers repair or replacement costs beyond the manufacturer's warranty period.
  • Price drop protection and more features to come.

As the leading e-commerce insurance platform, Seel holds insurer and producer licenses to underwrite custom programs in all 50 U.S states. We also go through data security audits every year and achieved SOC 2 Type II certification. The licensing structure and high standard of data security enables Seel to deliver the optimal end-to-end experience for our shoppers and merchant partners.

How does Seel work for your customers?

Seel integrates seamlessly into your checkout flow to provide your customers with peace of mind.

1. Opt in Seel Protection at checkout

  • Integrate Seel into your checkout experience, offering customers the option to add protection plans to their order. Coverage options are based on your configurations, with dynamically calculated pricing.
  • Shoppers view the price, opt in using the widget, and complete their purchase along with the protection plan.

The Figma file on the right provides screen mockups of the user purchase experience.

2. Resolve order issues with Seel

  • Seel's Resolution Center empowers customers to directly resolve order issues, reducing the workload on your customer service team.
  • The process is simple - customers submit their issue with a few clicks, and Seel handles the payout.

The Figma file on the right provides screen mockups of the user claim experience.

Next Steps:

You can also access the API Reference and Operation Resources.