Calling this endpoint allows you to delete a customer's profile from your program for GDPR/CCPA compliance. Extole will irreversibly pseudo-anonymize the profile of the individual so that the profile is no longer connected to the individual through the program. If the individual re-engages with the program, a new profile is created, unrelated to the previous profile. Making another erasure request will successfully delete this new profile. Storage of the original, un-anonymized profile may exist on cold backup systems until the standard backup retention policy deletes the backups.