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The GTM Problem Boards Don't Know They Have
A practical guide to rethinking GTM at board level.
 • Edwin Abl
Why the AI era has made GTM alignment worse (and how to fix it)
I caught up in March with an investor I know from one of my old companies.
 • Josh Morse
Why Sales-Led Growth Doesn't Work and What To Do About It
It would help to not rely on sales-led growth to scale your business.
 • Edwin Abl
What are the Key Metrics You Need to Measure for GTM
Funnel‍
 • Edwin Abl
How to Improve GTM (two bucket method)
So, the big problem with portfolio companies is that it’s often hard to understand their go-to-market (GTM) flywheel and how it works.
 • Edwin Abl
50+ Scaleups: 15 GTM Lessons Learned
Over the last three years, I’ve had the pleasure of advising more than 50 scale-ups, conducting over 10 due diligence projects, and coaching and working…
 • Edwin Abl
How to Fix Your Revenue Funnel
If you’re an investor or CEO of a scaleup, you probably hear at every board meeting or in general that you have a pipeline problem—it’s a top-of-funnel…
 • Edwin Abl
The Science of Selling: Understanding the 6 Whys Behind Every Buying Decision
Have you ever wondered why your potential customers walk away from a sale, even when you think you’ve presented them with the perfect solution?
 • Edwin Abl
How To Hire The Right CRO (and why its crucial for the GTM engine)
You see this in the investor update:
 • Edwin Abl
How to Improve Pipeline Conversion (3 starting steps)
Most board meetings have a request to look at funnel conversion.
 • Edwin Abl
How the 'Root Cause Reset' Fixed Our Pipeline
Nothing is more rewarding than seeing a company take your advice, make a few changes, and watch everything start to click into place.
 • Edwin Abl
Aligning on Metrics That Matter
Investors often need help understanding marketing metrics and their context, creating confusion and tension between CEOs, marketing leaders, and…
 • Edwin Abl
Demand Karma
Demand Karma
Weekly lessons on GTM in the AI Era from a VC Operating Partner in Silicon Valley and a CRO in London. Want to learn the reality of how AI has disrupted GTM, the way to assess your GTM, and the new GTM Operating Model?
Websites
DemandKarma.com
GTM Due Diligence + Private Advisory
Due Diligence that tells you if GTM will still work in two years. A GTM Operating Model that makes sure it does.
LinkedIn: Edwin Abl
LinkedIn: Josh Morse
Where to find Edwin
Visit www.edwinabl.com

Demand Karma

Weekly lessons on GTM in the AI Era from a VC Operating Partner in Silicon Valley and a CRO in London. Want to learn the reality of how AI has disrupted GTM, the way to assess your GTM, and the new GTM Operating Model?
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