La SEO ai tempi dell'AI

After 20+ years in the copy trenches, I live on my own ranch on my own terms. Horses, chickens, dogs, and zero bro tactics included. Red Hot Inkslinger is where entrepreneurs discover the psychology, emotion, and storytelling that moves humans to buy.

Growth Memo delivers sharp, research-backed insights on SEO, organic growth, and AI-driven search for senior marketing leaders.

Experiments in building human identity, trust, creativity, and visibility in the AI age that threatens human creators with a barrage of AI slop.

Practical thinking on ecommerce growth, written for teams who want clearer priorities and better decisions. Written from inside growing Shopify teams.

Media and publishing highlights and dogfights, in the foggy world of content and tech.

An irregular newsletter with insights, expertise, tips and updates for publishers interested in optimising for Google search, Google News and Discover.

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Reflecting on a lifetime of remote working, life, and business