To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement.

Shuai Zhao 0008 Achir Kalra Cristian Borcea Yi Chen 0001 To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement. 2690-2696 2020 WWW https://doi.org/10.1145/3366423.3380025 conf/www/2020 db/conf/www/www2020.html#ZhaoKB020