<?xml version="1.0" encoding="US-ASCII"?>
<dblp>
<inproceedings key="conf/ecis/ChenPCH12" mdate="2014-09-28">
<author>Hsin Chen</author>
<author>Anastasia Papazafeiropoulou</author>
<author>Ta-Kang Chen</author>
<author>Hsiu-Wen Liu</author>
<title>Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool.</title>
<pages>7</pages>
<year>2012</year>
<booktitle>ECIS</booktitle>
<ee>http://aisel.aisnet.org/ecis2012/7</ee>
<crossref>conf/ecis/2012</crossref>
<url>db/conf/ecis/ecis2012.html#ChenPCH12</url>
</inproceedings>
</dblp>
