Case by Case, by David Mastro Scheidt
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A Recipe: Momma's Meatballs
Because you asked for it
Jan 11
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David Mastro Scheidt
6
4
1
No roundup, no list, no inspiration
Just back to work
Jan 4
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David Mastro Scheidt
11
8
3
Tales from the Road: Zero Sum Sales
If one salesperson wins, another loses, the pie doesn’t grow
Dec 28, 2025
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David Mastro Scheidt
8
2
Wine is a Restaurant Commodity
Because any red wine will do
Dec 21, 2025
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David Mastro Scheidt
10
6
1
Sunday Gravy Puglian Style
And don't forget the wine
Dec 14, 2025
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David Mastro Scheidt
8
2
3
Most Popular
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Where is the Tasting Room from 30 years ago?
Aug 3, 2025
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David Mastro Scheidt
15
26
2
The Psychology of "Cab Bro"
Aug 31, 2025
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David Mastro Scheidt
13
10
1
Catfished on Substack: How an AI Bot pretended to be a Winemaker
Nov 23, 2025
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David Mastro Scheidt
13
12
3
No roundup, no list, no inspiration
Jan 4
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David Mastro Scheidt
11
8
3
Latest
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Discussions
My wine just got 93 Points or 8th Place
“There are no points for second place”
Dec 7, 2025
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David Mastro Scheidt
7
6
2
Act 2: Opus One at a Discount? The True Impact of the Molesworth '22 Vintage Review
Will wineries follow America's own Premier Cru Classé icon and discount prices?
Dec 3, 2025
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David Mastro Scheidt
2
8
2
84 Points vs. 92 Points: Why the 2022 Vintage is Rated Lower Than Smoke-Tainted 2020 and Heat-Domed 2017: Act One
Act One: The Low Score. Act Two: The Discount. Why the 2022 Vintage Review is Pure Theatre
Nov 30, 2025
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David Mastro Scheidt
3
6
2
Catfished on Substack: How an AI Bot pretended to be a Winemaker
When the prose is too perfect and the person is too polished
Nov 23, 2025
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David Mastro Scheidt
13
12
3
From Mondavi’s Fumé to TikTok’s Jalapeño: Mastering Product Extension with Sauvignon Blanc
Sauvignon Blanc — 60 Years of Calculated Reinvention
Nov 16, 2025
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David Mastro Scheidt
9
6
2
Why your winemaker isn’t Dalí
Where's my Nuclear Mysticism period?
Nov 9, 2025
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David Mastro Scheidt
6
8
5
Cutting it Short: The Effectiveness of the Short Wine List
Brevity and curation lead to cash flow
Nov 2, 2025
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David Mastro Scheidt
10
4
3
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Case by Case, by David Mastro Scheidt
Wine, food and a little bit of travel. Deep dives on winemaking and the world of wine.
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Ehlers Estate
Case by Case, by David Mastro Scheidt
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