DataCandy Blog

Your Loyalty Email Checklist: 7 Things to QA Before You Hit 'Send'

Elaine Pu — Thu, 02 Apr 2026 12:00:03 GMT

We’ve all been there. You hit send, breathe a sigh of relief, and move on with your day…only to spot a typo hours later.

Which The Office Character is Your Most Loyal Customer? (And How to Win Them All)

meissa@paystone.com (Muhamad Eissa) — Fri, 27 Mar 2026 14:00:00 GMT

Whether you’re running a coffee shop, a boutique, or a national franchise, your customer base is essentially a spin-off of Dunder Mifflin. You have the over-achievers, the bargain hunters, and the ones who are just there for the "Pretzel Day" perks.

The Biggest Myths About Gift Cards and Loyalty Debunked

meissa@paystone.com (Muhamad Eissa) — Fri, 27 Mar 2026 13:59:59 GMT

Gift cards and loyalty programs are two of the most dependable levers for repeat revenue, yet they’re also two of the most misunderstood. A few common myths keep businesses stuck in “holiday-only” gift cards, discount-heavy loyalty, or programs that feel impossible to manage.

Loyalty-Driven Email Marketing Trends You Need to Know in 2026

meissa@paystone.com (Muhamad Eissa) — Fri, 13 Mar 2026 14:00:00 GMT

2026 is making one thing painfully clear: generic email is dead.

What are Bonus Redemption Events and When to Use Them

Elaine Pu — Fri, 06 Mar 2026 13:30:00 GMT

Everyone loves getting something for free. And redeeming loyalty points for a free treat is one of those small moments that feels especially rewarding. That instant rush when points turn into something tangible reinforces the feeling and it’s often what brings customers back again.

Your Best Marketers Are Already Eating at Your Restaurant

Adèle Richardson — Thu, 26 Feb 2026 20:38:01 GMT

Did I specifically want to write about this because I'm a foodie and a longtime Grandma Loves You fangirl? Heck, yes. But as someone who has spent a decade working in social and content marketing, there are real lessons here that go well beyond a really good sandwich.

Why Frontline Training Matters For Loyalty Program Success

Elaine Pu — Thu, 26 Feb 2026 13:00:00 GMT

When brands think about loyalty programs, they often think about rewards, technology, and data. But loyalty doesn’t just lie in a dashboard or a marketing campaign, it happens in everyday interactions between employees and customers.

Which Friends Character Is Your Gift Card Customer? (6 Buyer Personas Explained)

Elaine Pu — Fri, 20 Feb 2026 13:00:00 GMT

Gift cards might not live in a purple apartment or drink coffee at Central Perk, but if they did, they’d absolutely fit right into the Friends universe.

Best Practices for Frontline Loyalty Training (Including Scripts for Your Team)

Elaine Pu — Fri, 13 Feb 2026 13:00:01 GMT

Let’s be honest, no one enjoys an awkward loyalty pitch.

Turning Employees into Loyalty Ambassadors: A Practical Guide

Elaine Pu — Fri, 13 Feb 2026 13:00:00 GMT

When brands think about loyalty, the focus is usually external—points, rewards, offers, and customer communications. But one of the most powerful drivers of loyalty is internal: your employees.