Use BuiltWith to enrich leads and accounts with website technology intelligence. Identify CMS, e-commerce platforms, analytics tools, hosting, DNS, and other third-party technologies running on any site.
Key benefits and capabilities
- Technology discovery - See frameworks, plugins, tracking tools, and marketing integrations to quickly qualify fit and intent.
- Lead and account enrichment - Add technology signals to Databar profiles to prioritize outreach and personalize messaging.
- Competitive insights - Monitor competitors and partners to understand tech choices and uncover opportunities or risks.
- Operational details - Surface hosting, IP, DNS, and integration data to support audits and technical validation.
Common use cases
- Lead generation - Filter and target prospects by CMS, e-commerce platform, or analytics stack for more relevant outreach.
- Account scoring - Improve segmentation and routing by enriching accounts with technology stack data.
- Market research - Analyze technology adoption across industries to refine messaging and go-to-market focus.
- Competitive analysis - Track changes in competitors' tech stacks to spot new initiatives or potential threats.
Get started by adding BuiltWith to Databar enrichments to automatically append technology signals to leads and accounts.