Marketing information and comparisons
| Definition: | Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers. |
| Approach: | Broader range of activities to sell product/service, client relationship etc.; determine future needs and has a strategy in place to meet those needs for the long term relationship. |
| Focus: | Overall picture to promote, distribute, price products/services; fulfill customer's wants and needs through products and/or services the company can offer. |
| Process: | Analysis of market, distribution channels, competitive products and services; Pricing strategies; Sales tracking and market share analysis; Budget |
| Scope: | Market research; Advertising; Sales; Public relations; Customer service and satisfaction . |
| Horizon: | Longer term |
| Strategy: | Pull |
| Priority: | Marketing shows how to reach to the Customers and build long lasting relationship |
| Identity: | Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment. |