We had the privilege of partnering with Unfabled, a trailblazer in women's health, to create a bespoke and dynamic Shopify store. Our goal was to create an engaging online experience that resonates with their diverse customer base, making it simple to discover both content and products.

Our team designed and developed a website that embraces Unfabled's unique visual identity, seamlessly integrating educational content with purchasable products. This strategic approach not only enhances their knowledge base but also empowers customers to make informed purchasing decisions with confidence.

A central component of Unfabled's vision was to incorporate a seamlessly integrated product quiz, allowing customers to answer a series of questions that guide them to products tailored to their specific needs. To achieve this, we selected Octane.ai and our development team meticulously integrated the app, ensuring it functioned flawlessly within Unfabled's Shopify environment.

We know that optimising the mobile user experience is essential for a successful e-commerce store. With over 65% of Unfabled's online traffic coming from mobile devices, we prioritised comprehensive mobile optimisation. Our approach allows for separate configuration of page modules for mobile and desktop. This flexibility empowers Unfabled to tailor copy and imagery for an optimal viewing experience on any device.