Something we’re asked all the time is how to match a keyword to an interesting title for a blog post that someone has brainstormed. A client has an idea for an article title, such as “Why ChatGPT Will Actually Increase the Demand for Human Writers,” and then asks what keyword they should target, or, more…
Today I rolled up my sleeves and made a spreadsheet. I know, I know, try to contain your jealousy. But in all seriousness, it was an interesting exercise. A client of ours was interested in assessing the relative cost of a few scenarios. Specifically, they wanted to know the cost of the following: Sustaining the…
I just spent part of my morning writing up internal documentation to operationalize so-called SEO competitor analysis. If you don’t believe me and think this is just a rhetorical flourish, here’s a really boring screenshot. As I was doing this, my last step was to record a high-level explanation of the document, which included…
This isn’t a clickbait title. I genuinely stand by the position that “SEO consulting” is a service that shouldn’t exist in the economy. But before I dive into specifics and my case, I do want to offer a couple of important caveats. I wouldn’t dispute that some SEO consultants offer some economic value and provide…
(Editorial note: I originally wrote this post over on the Hit Subscribe blog.) I’ve been on a listening tour of late, talking to product marketers that own their business’s content production, among others. My aim has been to discover subtle pain points, identify patterns, and possibly develop productized services to help. A couple of weeks…
