CruSmart is the only web-based application for managing wine collections on board superyachts all over the world, linking multiple cellars through one online platform, enabling the industry to fulfil specific passenger wine requests.
D2 worked closely with the business owners (Global Wine Solutions) to create a brand identity which clearly positions Crusmart as a premium product and application. Once the identity was approved we presented Designs, wire frames and the user journey for the web application. The App is aimed at multiple types of users, from crew to the owners, so we had to accommodate this and link several different databases which informs the underlying logic behind the App.
Everything about the yachting industry is premium personified, it was critical our team of developer’s custom built this bespoke web application to make sure we delivered our clients expectation perfectly. We crafted a tutorial video to educate the industry in the features and benefits of Crusmart, this reinforced the overall brand identity and put across the simplicity of the web application, and how easy it is to use. Our brand, the font and our colour palette, compliment the space our client wanted to own, and has created a self-sufficient, revenue stream for our client.
Key Features of the Web App:
Manage real-time stock inventory.
Access expert product information – tasting notes, food pairings, history, vintages etc.
Replenish stock quickly with instant order option.
Generate bespoke wine lists with expert tasting notes, to be downloaded into a printable PDF file.
