Complete Concrete Floor Care
No matter your concrete floor needs, we’ve got you covered!
Ashford Formula and RetroPlate — The world’s original concrete densifier and polishing system
Sessions Now Registering:
Sep 14-15 & 17-19, 2026
From densification to restoration, our proven concrete solutions deliver durability, beauty, and performance.
Since 1949, Ashford Formula has been the trusted concrete densifier delivering permanent dustproofing, hardening, and durability for lasting protection with a one-time application.
Since 1999, professionals have trusted RetroPlate to deliver high-performance polished concrete floors. Through diamond grinding and densification, they create durable, low-maintenance concrete floors built to last.
The RetroFit Restoration System revives worn and damaged concrete floors through densification, grinding, and advanced treatments. It strengthens, extends lifespan, and restores a polished, like-new finish.
No matter your concrete floor needs, we’ve got you covered!
Prepare your concrete for densification, polishing, and coatings.
Seal cracks and joints to improve durability and extend the life of your concrete floor.
Protect, maintain, and clean concrete floors with advanced solutions.
Innovative products designed for low-carbon concrete and Type 1L cement.
A concrete densifier is a penetrating treatment that reacts within the concrete to increase hardness, reduce dusting, improve abrasion resistance, and extend the life of the floor. Unlike surface coatings, densifiers become part of the concrete itself. Ashford Formula is Curecrete’s flagship concrete densifier and has been used on billions of square feet of concrete worldwide. This treatment helps create stronger, lower-maintenance concrete floors while preserving their natural appearance.
The best way is with a cleaner formulated for concrete rather than general-purpose detergents or neutral cleaners. pH matters: concrete has a naturally alkaline surface, and cleaners that don’t match it can degrade the surface over time, dulling sheen and breaking down the finish. Dirt and debris also act as abrasives, grinding into the floor with every pass of foot traffic, so lifting and removing soil completely matters as much as the cleaner itself. CreteClean Plus with Scar Guard is designed for concrete and uses polar micelle technology to suspend and carry away contaminants with a mop and bucket or an auto scrubber. Used regularly, it maintains sheen, reduces the visibility of minor scratches, and keeps densified and polished concrete performing for the long haul.
A concrete densifier reacts within the concrete to strengthen and harden it from the inside, while a concrete sealer creates a protective layer on the surface. Densifiers become a permanent part of the concrete, improving durability and abrasion resistance, whereas sealers are typically designed to help resist stains, moisture, or chemicals and may require periodic reapplication.
Polished concrete floors are created by grinding, densifying, and polishing a concrete slab through a multi-step process until it achieves a reflective finish. The result is a hard, low-maintenance floor that resists wear and holds its appearance for decades. RetroPlate, developed by Curecrete in 1999 as the original polished concrete system, works on new or existing concrete. Finish options range from matte to high-gloss, with varying levels of aggregate exposure and color treatments that can be tailored to any design intent.
Yes, but much less than many other flooring systems. Routine dust removal and regular cleaning with a concrete-specific cleaner help preserve appearance and performance. Products like CreteClean Plus with Scar Guard are formulated to clean concrete floors while helping maintain sheen and supporting long-term floor performance. Regular use may also qualify eligible Ashford Formula and RetroPlate floors for an extended manufacturer warranty.
Concrete floors are hardened with a penetrating treatment that reacts with calcium hydroxide in the concrete to form crystals that fill the slab’s natural pores. This increases surface hardness and abrasion resistance from within rather than on top. The result is a denser, stronger floor that resists dusting and holds up under industrial, commercial, and polished concrete applications. Ashford Formula, Curecrete’s flagship densifier, has been used on billions of square feet of concrete worldwide and remains one of the most specified concrete densifiers in the industry.
Absolutely. In fact, RetroPlate was originally developed to rehabilitate existing concrete, not new slabs. If the slab is structurally sound, grinding, densifying, and polishing can transform worn, stained, or neglected concrete into a hard, low-maintenance floor without installing a floor covering. RetroPlate has been restoring existing slabs since 1999 and remains the most proven system for the job.
The best cleaner is one specifically formulated for concrete. Harsh detergents, acidic cleaners, or products that leave behind residues or debris can degrade the appearance of polished concrete over time. CreteClean Plus with Scar Guard is formulated specifically for concrete and densified-polished concrete floors, using rinse-free technology and specific chemistry to clean and remove debris effectively while supporting high-performing polished concrete for the long-term.
We’re ready to support your project. Whether you have questions or need more details, we’re here to help. Let’s keep the conversation going!
