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Made as a Service (MaaS) Will Eat SaaS
AI Made Building Cheaper Than Renting. Now What?
 • Etienne de Bruin
The CTO’s Missing Partner
The one thing I want for you in 2026
 • Etienne de Bruin
$23 Million Is Not a Plan
How to transform vague revenue targets into objectives your technology team can actually deliver
 • Etienne de Bruin
The CTO’s Translation Failure
Why being technically correct can cost you your job—and what I wish I’d known about showing complex work simply
 • Etienne de Bruin
The CTO’s Double Diamond
A two-diamond design model that aligns engineering and product teams through divergence and convergence across four phases: Discover, Define, Develop…
 • Etienne de Bruin
The CTO’s Community of Practice
Your participation in both internal and external communities shapes who you become as a CTO. Neither is sufficient alone.
 • Etienne de Bruin
The CTO’s Necessary Friction
When being “difficult” is exactly what your C-suite needs from you
 • Etienne de Bruin
The CTO Substack
The CTO Substack
Built by a CTO, Etienne de Bruin. For those CTOs still in love with the craft. This weekly email is for tech leaders navigating complexity, AI disruption, and the loneliness of the seat.
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