Centre for Social and Behaviour Change·Feb 2, 2024Leveraging BeSci Better to Craft ExperiencesThe field of Behaviour Science seeks to comprehend human behaviour beyond the assumption of rationality. It works to observe and learn the…
Centre for Social and Behaviour Change·Jan 1, 2024“New Year, Old Bias: Embracing Our Cognitive Quirks”“New Year’s resolutions often succumb to our cognitive biases, such as the planning fallacy and optimism bias. We overestimate our ability…
Centre for Social and Behaviour Change·Sep 27, 2023Strengthening Women's Confidence in Dealing with Consumer Complaints in IndiaAuthors: Dr Pavan Mamidi, Dr Sharon Barnhardt & Aayush Agarwal
Centre for Social and Behaviour Change·Apr 24, 2023Does Self-Perception Affect Consumers’ Willingness to Seek Redress?Authors: Dr Sharon Barnhardt & Aayush Agarwal
