Creative Cuts by B.j. Cindell
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I Was Mostly Wrong About Duolingo’s Next Frontier - And That’s Great
Duolingo has reshaped how millions learn languages.
Nov 18, 2025
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B.j. Cindell
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Building Trust In Games: The Real Currency of Player Retention
We talk a lot about retention, content cadence, and monetisation models in games, but the thing that holds all of that together is often invisible…
Nov 8, 2025
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B.j. Cindell
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Why Your Game's Growth Engine Stalled (And What a Cheesy 2003 Sci-Fi Movie Can Teach Us About It)
It’s a familiar story…
Oct 22, 2025
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B.j. Cindell
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The Loss of Beatstar and Country Star: A Knock to Music Mobile Gaming
Sep 5, 2025
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B.j. Cindell
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3
A Framework for a Scalable UA Creative Engine
Oct 16, 2025
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B.j. Cindell
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Fresh Cuts #1: The Playable That Isn’t a Playable
Sep 3, 2025
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B.j. Cindell
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Thoughts and predictions on Destiny: Rising.
Aug 21, 2025
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B.j. Cindell
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Unlocking Duolingo’s Next Frontier with User-Generated Courses
Oct 2, 2025
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B.j. Cindell
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Why Your Game's Growth Engine Stalled (And What a Cheesy 2003 Sci-Fi Movie Can Teach Us About It)
Oct 22, 2025
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B.j. Cindell
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A Framework for a Scalable UA Creative Engine
As a preface: there’s no magic, one-size-fits-all for a User Acquisition creative engine.
Oct 16, 2025
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B.j. Cindell
2
Experience Is the Next App Store - But the Hardware Isn’t Ready
We’ve been downloading apps for years.
Oct 14, 2025
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B.j. Cindell
2
Using Cameo for User Acquisition: What $200K in Tests Taught Us
Most people use Cameo to get a celebrity shoutout.
Oct 7, 2025
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B.j. Cindell
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Unlocking Duolingo’s Next Frontier with User-Generated Courses
How community-built content can accelerate language learning, music, and chess while driving engagement and growth
Oct 2, 2025
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B.j. Cindell
2
The Loss of Beatstar and Country Star: A Knock to Music Mobile Gaming
Every so often, a game emerges that doesn’t just entertain - it elevates.
Sep 5, 2025
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B.j. Cindell
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3
Fresh Cuts #1: The Playable That Isn’t a Playable
So i’m trying something new here - calling it Fresh Cuts. Basically, whenever i see an ad that makes me go “oh damn that’s clever” or “lol wtf was…
Sep 3, 2025
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B.j. Cindell
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Why Old School RuneScape Is Still Growing After 12 Years of Relaunch — and Why You Should Be Taking Note
I’m going to love writing this one.
Aug 22, 2025
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B.j. Cindell
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Creative Cuts by B.j. Cindell
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