CreateGo

Author: creatego

  • MobMagic

    MobMagic

    2


    September 2025

    Website optimization and custom ERP with advanced Gantt planning

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    We work with MobMagic on an ongoing basis—improving their digital presence and building a robust ERP that streamlines production, scheduling, and delivery using a serious Gantt-driven planning module.

    mobmagic.md


    • Custom ERP: order management, production stages, inventory, procurement, delivery scheduling, and role-based permissions.
    • Gantt planning: real-time timelines for jobs and workstations, capacity planning, dependencies, and drag‑and‑drop rescheduling.
    • Integrations: website lead forms to ERP, email/SMS notifications, invoicing and document generation.
    • Operations visibility: dashboards for workload, deadlines, and bottlenecks; reports for costs, margins, and on-time delivery.
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    • Website and UX: clearer product/service structure, simplified request/quote forms, and stronger trust signals (portfolio, reviews, guarantees).
    • Performance and SEO: optimized media and caching, improved mobile speed, refined metadata and internal linking.
    • Data governance: backup policies, audit trails, and access control to protect sensitive business information.

  • Revision Windows

    Revision Windows

    18


    June 2025

    Website optimization, lead-generation flow, and paid social growth

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    We work with Revision Windows to improve conversion rates across the site, streamline quote requests, and support growth with Facebook ads and creative optimization.

    revisionwindows.com


    • Website and UX: clarified product/service pages (window replacement, doors, installation), strengthened trust signals (warranties, certifications, reviews), and simplified contact/quote forms.
    • Conversion-focused CTAs: prominent “Get a Quote” and “Call Now,” sticky contact options, and mobile-first layouts.
    • Performance and SEO: optimized images and caching, improved Core Web Vitals, refined metadata, and local SEO for primary service areas.
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    • Facebook Ads: audience targeting and creative testing to drive qualified leads; continuous optimization for lower CPL and higher booking rates.
    • Creative production: edited short-form video variations for ads (hooks, captions, US-standard aspect ratios), aligned with brand and offer messaging.
    • Tracking and analytics: Meta Pixel events, call/form conversion tracking, and reporting dashboards for attribution and ROI.

  • Paskar Construction

    Paskar Construction

    15


    M 2025

    Website optimization, lead-gen enhancements, and US-focused growth marketing

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    We collaborate with Paskar Construction on an ongoing basis—improving the site’s conversion flow, running Facebook ads targeting the US market, and editing ad‑ready video creatives to boost lead quality and volume.

    paskarconstruction.com


    • Website and UX: clarified service pages (remodeling, roofing, additions), strengthened trust signals (licenses, reviews, portfolio), and streamlined quote/contact forms.
    • Conversion optimization: clear CTAs (“Get a Quote,” “Call Now”), sticky contact options, and simplified multi-step lead forms.
    • Performance and SEO: optimized images and caching, improved mobile speed, refined metadata and local SEO for target service areas.
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    • Facebook Ads (US market): campaign strategy, audience targeting, and creative testing; continuous optimization to improve CPL and lead quality.
    • Video editing for ads: produced and adapted short-form videos tailored for paid social (hooks, captions, aspect ratios), aligned with brand and service highlights.
    • Tracking and analytics: configured Meta Pixel events, call and form conversion tracking, and dashboards for attribution and ROI.

  • Robocode

    Robocode

    22


    April 2025

    Website optimization, CRM/ERP implementation, and growth marketing

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    We actively collaborate with RoboCode on an ongoing basis—optimizing their website, implementing a custom CRM/ERP to streamline operations, and running Facebook ads to drive enrollments and brand awareness.

    robocode.md


    • Website and UX improvements: clarified course pages, simplified lead capture (forms, callbacks), and enhanced mobile performance.
    • CRM/ERP implementation: designing pipelines for leads-to-enrollment, parent/student profiles, invoicing, attendance, and reporting dashboards.
    • Integrations: connecting web forms and ad platforms to the CRM for end-to-end attribution and automated follow-ups.
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    • Facebook Ads: campaign strategy, creative testing, and audience targeting focused on enrollments; continuous optimization by ROAS/CPL.
    • Analytics and tracking: consolidated events and conversions (Meta Pixel), server-side tracking readiness, and funnel reporting.
    • Content and SEO: refined metadata, structured course information, and internal linking to improve discoverability.
    • Operations enablement: automated reminders (trials, payments, schedule updates) and role-based access for staff.

  • AVE Copii

    AVE Copii

    11


    March 202

    Website redesign and content modernization for NGO programs

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    We designed and maintain the “Ave Copiii” website to clearly present programs, resources, and impact stories, making it easy for donors, partners, and beneficiaries to find information and take action.

    avecopiii.md


    • Structured information architecture: clear hubs for Programs, Services, Resources, News, and Get Involved (donate, volunteer, partnerships).
    • UX focused on clarity and trust: simplified navigation, prominent CTAs (Donate, Contact, Request Help), and accessible page layouts.
    • Storytelling and transparency: impact metrics, case studies, reports, and partner visibility to strengthen credibility.
    • Performance and accessibility: optimized media, caching, mobile-first responsiveness, semantic markup, and WCAG-aligned contrast.
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    • SEO and discoverability: refined metadata, clean URLs, and taxonomies for programs/resources to improve search and internal linking.
    • Multilingual workflows: consistent RO/RU content structure and terminology across language versions.
    • Donation and engagement readiness: streamlined donation flow, newsletter signup, and contact forms with spam protection.
    • Editorial operations: standardized templates for news, reports, and program pages to speed up publishing and keep consistency.

  • Exceptional Auto Glass

    Exceptional Auto Glass

    24


    July 2019

    Website redesign and lead-generation optimization

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    We designed and maintain Exceptional Auto Glass’s website to drive service bookings and calls, combining a fast, mobile-first experience with clear service pathways and trust-building content.

    exceptionalautoglass.com


    • Clarified information architecture around core services (windshield replacement/repair, ADAS calibration, mobile service).
    • Conversion-focused UX: streamlined CTAs (“Call,” “Get a Quote,” “Schedule”), sticky contact options, and simplified forms.
    • Performance upgrades: optimized images, caching, minimized scripts for fast loading on mobile and desktop.
    • Local SEO improvements: location and service-area pages, structured data (LocalBusiness/Service), and review signals.
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    1. Content and credibility: highlighted certifications, insurance handling, warranties, and before/after galleries.
    2. Accessibility and responsiveness: consistent components, readable typography, and WCAG-aligned contrast and semantics.
    3. Tracking and analytics: configured events for calls/form submissions, with dashboards for campaign attribution and ROI.

  • Wine of moldova

    Wine of moldova

    11


    September 2014

    Experience and content modernization for the national wine brand portal – wineofmoldova.com

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    We designed the Wine of Moldova website, focusing on a modern brand experience, clear navigation, and scalable content workflows that support tourism, education, and international promotion.

    wineofmoldova.com


    • Reorganized information architecture into clear hubs (Brand, Wineries, Regions, Routes/Tourism, News & Events, Trade).
    • Refreshed UX and interface with simplified navigation, consistent components, and prominent storytelling for key initiatives and PGIs.
    • Optimized performance (images, caching, reduced third‑party scripts) and improved accessibility and mobile responsiveness.

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    • Strengthened SEO: refined taxonomies (regions, grape varieties, tags), improved metadata, and cleaned up legacy content/redirects.
    • Built structured winery profiles and route pages, with filterable listings and map‑ready integration.
    • Implemented multilingual workflows (RO/EN) with consistent terminology across versions.
    • Streamlined editorial operations for news, events, and campaigns with standardized templates and media handling.

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  • IGM

    IGM

    18


    December, 2023

    Modernization and reorganization of the General Inspectorate for Migration website

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    Important note: The project has been handed over and our team no longer administers the website. Future updates to content, design, or functionality may differ from the solutions originally implemented.

    • Migration and information architecture: Reorganized site structure for faster access to key services and information (residence, asylum, documents, appointments).
    • UI/UX improvements: Optimized primary navigation, menus, and breadcrumbs; highlighted priority sections; standardized styles for a consistent experience.
    • Performance and accessibility: Implemented load optimizations (images, caching), semantic markup, and accessibility enhancements (contrast, proper headings).
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    • Multilingual readiness: Prepared and validated workflows for multi-language content while keeping parity across versions.
    • Security and maintenance: Updated core platform and critical modules; configured backup policies and monitoring.
    • Compliance and branding: Aligned visuals and key pages with institutional identity and official requirements.

    Result: A clearer, faster, and more user-friendly portal for citizens and institutions, built on a stable technical foundation for future extensions.

  • UNICEF Collaboration

    UNICEF Collaboration

    13


    September, 2024

    UNICEF Collaboration: Implementing Primero IMS for Budapest Municipality

    Budapest, Hungary

    Harnessing Primero IMS for Advanced Refugee Support in a High-Income Urban Setting

    Budapest’s humanitarian response to the Ukrainian refugee influx has accelerated an ambitious digital transformation across its highly decentralized municipal system. In partnership with UNICEF, the Municipality of Budapest implemented Primero Information Management System (Primero IMS) to centralize case management, strengthen data security, and streamline service delivery for refugees and other vulnerable groups.

    Despite early hurdles technical integration, role-based security requirements, and organizational complexity the team adopted an agile approach: focused stakeholder engagement, careful customization, targeted training, and interoperable integrations. The result is a scalable, secure, and future-ready solution that can support a broader range of social services across the city.


    Context and Challenge

    Since February 2022, Hungary has recorded over 5 million border crossings, with approximately 61,500 Ukrainian refugees residing in the country by late 2024. In Budapest, the Humanitarian Cash Transfer (HCT) program initially run with UNICEF and later transitioned fully to the municipality delivered financial assistance during harsh winter periods, with call-center grievance handling, referral pathways, and post-distribution monitoring to ensure accountability.

    However, core operational challenges emerged:

    • A lack of a unified platform led to data fragmentation and inefficiencies.
    • Fraud risks surfaced, such as duplicate applications.
    • The municipal landscape 23 autonomous districts with varied IT maturity and processes made city-wide coordination difficult.
    • Heavy reliance on paper and spreadsheets hindered reporting and oversight.

    The Mayor’s Office, with UNICEF support, set out to implement a centralized Information Management System (IMS) to consolidate data, improve collaboration, and enhance reporting while addressing critical government concerns around:

    • Technical integration and compatibility
    • Data security and privacy
    • Customization and localization
    • Transition from paper/Excel to a unified digital platform
    • Financial sustainability and support
    • Building a system that scales and integrates seamlessly

    Why Primero IMS

    UNICEF recommended Primero IMS a globally recognized, open-source case management platform designed for vulnerable populations (children, refugees, survivors of violence). Key capabilities include:

    • Secure, role-based access control
    • Configurable forms and workflows
    • Case tracking and reporting
    • Multi-language support

    Budapest’s IT team initially faced installation challenges, largely due to unfamiliarity with Ruby on Rails, which raised maintainability concerns. The team temporarily paused Primero and considered alternatives: open-source CRMs (insufficient for social casework), commercial case management tools (costly, user-based licensing), and a fully custom build (time, cost, and failure risk). Global benchmarks show 50–75% of custom software projects miss timelines or budgets by 2–3x an unacceptable risk under tight deadlines.

    UNICEF engaged an external consultant (author) to run a fair, evidence-based comparison, clarify functional requirements specific to refugee and family case management, and surface long-term sustainability considerations, including future expansion to other vulnerable groups.

    The Turning Point: Hands-On Validation

    Through guided demonstrations, prototyping, and side-by-side testing, the municipality’s team identified four decisive advantages of Primero:

    • Role-based access and security: A top priority given sensitive data and audit requirements. Primero’s mature permissions model aligned with field realities and compliance needs.
    • Scalability and adaptability: Although rooted in child protection, Primero’s architecture supports additional data models and workflows for family-based case management and beyond.
    • Integration potential: Even without Ruby expertise, the team could build external services in their preferred language and integrate via APIs, avoiding deep modifications to Primero’s core.
    • Proven track record: Large-scale deployments worldwide reassured leadership of stability, performance, and community support.

    As Heim Ágoston Tonka, Product Owner at the Municipality of Budapest, noted: “One of the most important things for us was proper role management. Security was a top priority, and we also needed to align user permissions with how social services operate in the field. Primero already had this built-in, and that was a big advantage.”

    Decision and Leadership Buy-In

    A comprehensive report presented to municipal leadership compared Primero vs. custom-build across security, scalability, compliance, cost, and time-to-value. Key decision factors:

    • Advanced role-based access and audit readiness
    • Realistic timeline under a seven-month window
    • Integration pathway with existing municipal systems
    • Customizability via configuration and external services
    • Long-term sustainability with a global community and roadmap

    Leadership approved Primero as the city’s core case management system for refugee support.

    Implementation: From Blueprint to Operations

    The implementation followed five phases:

    1. Technical configuration and customization
    2. Systems integration
    3. Training and capacity building
    4. Pilot testing and user feedback
    5. Scaling and full deployment

    Key customizations:

    • Expanded data fields beyond child protection to cover family composition, housing, employment support, and service provider data.
    • Workflow adjustments to mirror municipal procedures and frontline realities.
    • Rigorous role-based access configuration aligned to strict data protection requirements.
    • Multi-language setup for Ukrainian and Hungarian contexts.

    Systems integration highlights:

    • A custom, non-Ruby external service was built to monitor shelter capacities in real time (beds, rooms), connected bidirectionally with Primero.
    • Unified authentication plans using Azure B2C for secure, centralized identity and access management.
    • Power BI dashboards integrating Primero and the custom plugin for robust reporting and oversight.

    Crucially, the team avoided forking or altering Primero’s core code, preserving upgradeability and security compliance.

    Training and adoption:

    • Technical team training on maintenance, RBAC, and troubleshooting.
    • Social workers and case managers trained on data entry, workflows, and collaboration.
    • Leadership orientation on analytics and decision-support features.

    A pilot in selected districts surfaced usability improvements and performance optimizations. Iterations were incorporated before scaling city-wide. By project end, onboarding was underway, test data and pipelines were validated, Azure B2C integration was pending finalization, and dashboards were live.

    Security and Compliance

    Budapest conducted both internal and government audits. Identified risks were mitigated or assigned for resolution within the Primero roadmap and local configuration. Azure B2C integration further strengthens authentication and access control. Hosting on municipal servers aligned with Budapest’s standard DevOps model and citizen data policies.

    Lessons Learned

    1. Collaborative decision-making is essential
    2. Early and continuous engagement of IT, service providers, UNICEF, and external expertise produced balanced, reality-based decisions.
    3. Balance customization with standardization
    4. Leveraging Primero’s configurable core while building external components accelerated delivery and reduced risk.
    5. Invest in training and capacity building
    6. Building in-house skills technical and operational reduced long-term dependency and improved adoption.
    7. Integrate with existing systems
    8. Interoperability (authentication, provider databases, BI) drove adoption and minimized disruption.
    9. Security cannot be an afterthought
    10. Role-based access, audits, and identity integration (Azure B2C) addressed stringent compliance requirements.

    Future Outlook

    • Expansion to broader social services: Homeless services, families in crisis, and at-risk youth.
    • Strengthening local ownership: A dedicated municipal support team and ongoing staff training.
    • Enhanced analytics: Deeper Power BI insights and predictive analytics for evidence-based policy.
    • Continuous improvement: Regular feedback loops from frontline users and administrators.
    • Regional knowledge-sharing: Budapest’s model can inform other European cities navigating similar challenges.

    Conclusion

    Budapest’s Primero IMS journey demonstrates how a high-income, decentralized urban setting can rapidly deploy a robust, secure, and scalable case management platform under pressure without resorting to risky, time-consuming bespoke development. The strategic blend of configuration, integrations in preferred programming languages, role-based security, and structured training turned early challenges into a foundation for long-term social sector transformation.

    As Heim Ágoston Tonka summarized, the decision wasn’t only about features it was about trust in a platform used successfully in more demanding contexts. With Primero, Budapest now has a unified, auditable, and extensible IMS to support refugees today and a broader constellation of vulnerable groups tomorrow.

    References and Further Reading