{"id":689,"date":"2019-04-30T17:05:09","date_gmt":"2019-05-01T00:05:09","guid":{"rendered":"https:\/\/cppsocal.org\/?p=689"},"modified":"2019-05-01T21:08:46","modified_gmt":"2019-05-02T04:08:46","slug":"taking-a-stand","status":"publish","type":"post","link":"https:\/\/cppsocal.org\/taking-a-stand\/","title":{"rendered":"Taking a Stand"},"content":{"rendered":"<h3><span style=\"margin: 0px; font-family: 'Times New Roman','serif';\"><span style=\"color: #000000;\">Using Common Sense and <\/span><\/span><span style=\"margin: 0px; font-family: 'Times New Roman','serif';\"><span style=\"color: #000000;\">Communication to Combat Crime<\/span><\/span><\/h3>\n<p><b>By Melissa Somers, Executive Director, CPP of SoCal<\/b><\/p>\n<p><em>The Crime Prevention Program of Southern California (CPP) is a non-profit organization working with our members, law enforcement, the construction industry and area auto theft task forces to educate, empower and engage in a community fighting construction crime.\u00a0 For information on how you can join the CPP community, contact Melissa Somers, Executive Director @ 562-860-9006 or email: <\/em><a href=\"mailto:Melissa.somers.cpp@gmail.com\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Melissa.somers.cpp@gmail.com<\/em><\/a><em>.\u00a0 Together, We Make a Difference.<\/em><\/p>\n<p>CPP recently hosted a Rental Industry Prevention Summit*, bringing together a group of individuals representing rental companies large and small, to begin an ongoing discussion about theft issues and\u00a0 challenges present in today\u2019s ever-changing rental industry.\u00a0\u00a0 A few of the concerns discussed included finding better ways to protect brick and mortar stores, security solutions that work (and those that no longer work), how fraud is affecting the rental industry and how to better engage in more effective communication.<\/p>\n<p>Theft in the rental industry totals in the millions every year in California.\u00a0 While some of these thefts involve brick and mortar stores being broken into and equipment being stolen from job sites, many are the result of fraudulent activity in one form or another.\u00a0 Fraudulent transactions come in many shapes and sizes and it seems the bad guys are constantly upping their game to capitalize on any weak spots in our prevention armor.\u00a0 It\u2019s our job to protect ourselves with information and resources to combat these types of crimes &#8211; and to share our findings with others in the industry to encourage the Bad Guys to move along.<\/p>\n<p>Taking a stand against rental fraud doesn\u2019t have to mean spending a fortune on fraud detection gadgets.\u00a0 Some of the best weapons to protect yourself from becoming a victim are common sense and communication.\u00a0 Here are a few tactics to consider that may help temper your prevention armor:<\/p>\n<ul>\n<li>Establish and maintain your company\u2019s SOP\u2019s (and update them as necessary!)<\/li>\n<li>Training. Training. Training. The more information your employees have, the more confident they become looking for issues and listening to their \u201cSpidey Senses\u201d when something feels \u201coff\u201d<\/li>\n<li>Don\u2019t let the potential customer take control over the situation. (This is a common tactic of crooks trying to take advantage of your zeal to please a customer. The person tries to convince you of a non-existent relationship to persuade you to skip steps or rush the transaction.\u00a0 If you truly are doing what you can to assist them in a timely manner, most legitimate customers will be understanding.)<\/li>\n<li>Pay attention. If a Driver\u2019s License or credit card that is presented feels flimsy or the color is off, that\u2019s a huge red flag that it\u2019s not valid<\/li>\n<li>Know what to look for on a California Driver\u2019s License to verify it\u2019s legitimate<br \/>\n(Visit <a href=\"http:\/\/www.ca-cpi.org\/docs\/Is-It-Valid-2010.pdf\">http:\/\/www.ca-cpi.org\/docs\/Is-It-Valid-2010.pdf<\/a> \u00a0or <a href=\"https:\/\/www.dmv.ca.gov\/portal\/wcm\/connect\/0fb99220-0204-4967-8eb3-a101e5ad0464\/DLID_Redesign.pdf?MOD=AJPERES&amp;CVID=\">https:\/\/www.dmv.ca.gov\/portal\/wcm\/connect\/0fb99220-0204-4967-8eb3-a101e5ad0464\/DLID_Redesign.pdf?MOD=AJPERES&amp;CVID=<\/a> for more info)<\/li>\n<\/ul>\n<ul>\n<li>Stay up to date on any changes or redesigns to Driver\u2019s License and Identification cards<\/li>\n<li>Check that the name and address match on information presented to you<\/li>\n<li>Be observant. You never know when a would-be thief will suddenly decide to bail on the transaction.\u00a0 Will you be able to describe him \/ her if asked?\u00a0 What about the vehicle being used?\u00a0 Pay attention to basics:\u00a0 Sex, nationality, approximate height and weight, distinguishing features (facial hair, tattoos, etc.) for the individual(s) attempting to rent and the make, model, color and license plate for the auto they\u2019re driving<\/li>\n<li>Verify ID \u2013 if a new-to-you person shows up to rent equipment, supposedly on behalf of an existing customer, a quick phone call <strong>from your contact number on file<\/strong> will keep legit rental agreements on track and your customer feeling confident that you\u2019re doing all you can to keep them from being victimized, too<\/li>\n<li>Keep yourself up-to-date with the fraud alerts your company shares<\/li>\n<li>Share your fraud alerts with CPP (CPP members) to help everyone stay one step ahead of the crooks<\/li>\n<\/ul>\n<p>The moment you encounter a fraudulent transaction (or attempted one), make it known.\u00a0 It goes without saying that, when applicable, notify the authorities.\u00a0 Don\u2019t stop there. Send out a bulletin to your other branch locations. Notify CPP of the activity (CPP members) so we can send out an alert to members and law enforcement contacts throughout the region.\u00a0 The reality is that the crooks are working together to target victims. We have to train ourselves to do the same, therefore reducing our vulnerability as targets.\u00a0 Generally, if an individual attempts to initiate a fraudulent purchase and is denied, they will simply move on to the next store and keep trying until they succeed.\u00a0 Taking an active role in the rental community by sharing information will help send a message that\u2019s loud and clear to these crooks that we\u2019re ready and willing to fight to protect our businesses.<\/p>\n<p>The only way we can take a stand against thieves is by removing ourselves as targets.\u00a0 There are a shocking number of resources available to thieves in their quest to abscond with your hard-earned profits.\u00a0 Couple that with their ability to skirt arrest and prosecution, and we seem to be fighting an uphill battle.\u00a0 It\u2019s high time we arm ourselves for the fight by taking proactive steps to protect ourselves and our industry.\u00a0\u00a0 We have to join together in order to make our voices heard and to send the message that we will no longer tolerate being a victim without putting up a fight.\u00a0 Getting involved with a community like CPP is one great way to temper your prevention armor and join in a community of individuals ready to engage in the fight.\u00a0 Will you fight it with us?<\/p>\n<p>*Call Melissa Somers, CPP Exec. Director to find out how you can join us for the next Rental Industry Prevention Summit @562-860-9006<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CPP recently hosted a Rental Industry Prevention Summit*, bringing together a group of individuals representing rental companies large and small, to begin an ongoing discussion about theft issues and\u00a0 challenges present in today\u2019s ever-changing rental industry.\u00a0\u00a0 <\/p>\n","protected":false},"author":2,"featured_media":690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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