{"id":8317,"date":"2019-02-05T17:48:37","date_gmt":"2019-02-05T17:48:37","guid":{"rendered":"https:\/\/coursemethod.com\/?p=8317"},"modified":"2022-08-16T16:59:37","modified_gmt":"2022-08-16T16:59:37","slug":"email-marketing-analytics","status":"publish","type":"post","link":"https:\/\/coursemethod.com\/email-marketing-analytics.html","title":{"rendered":"Email Marketing Analytics: Your 5 Most Important Metrics"},"content":{"rendered":"

Email marketing is the targeting of people through the sending of email. Email marketing is typically used by online course businesses to help warm prospects to the idea that they (and their brand) are a top authority in the course subject matter and expose prospects to the courses offered.<\/p>\n

Email marketing is one of the top methods for generating traffic back to your site because it’s your own traffic channel. Traffic from most any other method is subject to algorithm and\/or rule changes.<\/p>\n

In addition, email marketing has one of the highest conversion rates<\/a> of any other strategy. Through email marketing, subscribers on your email list become familiar with you, your brand, and what you offer. This article covers the top 5 most important metrics for email marketing analytics.<\/p>\n

There are countless metrics you can track when analyzing the success of your email marketing campaigns. For starters, you’ll want to review how well you’re converting visitors who land on your site into email subscribers.<\/p>\n

It’s common for many sites to see a very low visitor to subscriber conversion rate. You can typically increase your conversion rate by offering one of many different types of lead magnets<\/a> targeted specifically to entice visitors to subscribe.<\/p>\n

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