{"id":36415,"date":"2023-09-28T08:30:47","date_gmt":"2023-09-28T14:30:47","guid":{"rendered":"https:\/\/coursemethod.com\/?p=36415"},"modified":"2023-08-09T16:21:30","modified_gmt":"2023-08-09T22:21:30","slug":"marilyn-stein","status":"publish","type":"post","link":"https:\/\/coursemethod.com\/marilyn-stein.html","title":{"rendered":"How Marilyn Stein Founded Highway Safety Central to Serve Over 20,000 DUI Offenders So Far"},"content":{"rendered":"<ul>\n<li>Who: <strong>Marilyn Stein<\/strong><\/li>\n<li>Website: <strong><a href=\"https:\/\/www.highwaysafetycentral.com\">highwaysafetycentral.com<\/a><\/strong><\/li>\n<li>Course Topic: <strong>Substance Abuse<\/strong><\/li>\n<li>Interesting Stats: <strong>23,476 registered users since 2017<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Who_are_you_and_what_course_have_you_created\"><\/span>Who are you and what course have you created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I&#8217;m the founder of <a href=\"https:\/\/www.highwaysafetycentral.com\/\"><strong>Highway Safety Central<\/strong><\/a>, a breakthrough program designed to eliminate substance use and driving.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_market_does_your_online_course_serve\"><\/span>What market does your online course serve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Highway Safety Central is an online class designed for DUI offenders who are required to complete an educational program as the result of their arrest.<\/p>\n<p>My class allows the student to complete the class in 30 days. Once they register, they can stop and start as they choose. When they complete the class, a completion certificate is sent to the probation department or authorities in the county where their DUI arrest occurred.<\/p>\n<h2>What&#x2019;s the biggest benefit of taking your course?<\/h2>\n<p>It provides an opportunity to meet the court requirement when getting to an actual class room is difficult.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_did_you_get_into_the_market\"><\/span>How did you get into the market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I was a probation officer for 23 years and realized there was a need for this as an option.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_did_you_decide_to_create_an_online_course_in_the_first_place\"><\/span>Why did you decide to create an online course in the first place?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It was a confluence of seeing the need and having the resources of time and money to put it together. It was expensive and time consuming to develop.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Did_you_have_any_moments_of_doubt_before_you_createdlaunched_it\"><\/span>Did you have any moments of doubt before you created\/launched it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I had moments of doubt daily. Fear was a constant companion.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fmarilyn-stein.html&#038;text=I%20did%20not%20struggle%20to%20put%20the%20content%20together%20because%20I%20knew%20the%20material%20but%20I%20doubted%20my%20ability%20to%20stand%20up%20and%20just%20do%20it.%20-%20Marilyn%20Stein&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">I did not struggle to put the content together because I knew the material but I doubted my ability to stand up and just do it. - Marilyn Stein <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fmarilyn-stein.html&#038;text=I%20did%20not%20struggle%20to%20put%20the%20content%20together%20because%20I%20knew%20the%20material%20but%20I%20doubted%20my%20ability%20to%20stand%20up%20and%20just%20do%20it.%20-%20Marilyn%20Stein&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>It caused me to trust those I should not have trusted. All of it has been one ongoing life lesson.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-36574\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-2.png\" alt=\"Marilyn Stein's\" width=\"1000\" height=\"339\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-2.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-2-300x102.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-2-768x260.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"If_so_what_made_you_turn_it_around_and_do_it_anyway\"><\/span>If so what made you turn it around and do it anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I had to learn to manage fear and move forward anyway.&#xA0; I talked to my fear and wrote it letters. In the end, you just take the next step anyway.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_your_online_course_like\"><\/span>What&#8217;s your online course like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The course is 12.5 hours long. It includes videos, quizzes, a narrated PowerPoint, homework and a participant evaluation. It includes a follow-up series of emails to anchor the reminder to separate drinking from driving. Finally, the added feature includes emails on NYE, Thanksgiving eve and July 4<sup>th<\/sup> eve to remind students to develop a plan to not use and drive.<\/p>\n<p>The course is offered for hearing-impaired and in Spanish as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_long_did_it_take_you_to_create_your_course\"><\/span>How long did it take you to create your course?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Identifying a tech company and working through their process took some time. Putting the content together was also a timely endeavor. Overall, it took over a year from start to finish.&#xA0; Additionally, it has been &#x201C;rebuilt&#x201D; a few times in order to keep up with the technology.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tell_us_a_little_about_the_process_of_launching_your_course_and_getting_your_first_sales\"><\/span>Tell us a little about the process of launching your course and getting your first sale(s).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Initially, I had the support of those at the state level who allowed me to promote to the professionals in the DUI field. This includes Probation Departments and others involved in ensuring the legislative requirements were satisfied. The support did not continue and I found myself kind of out there on my own.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_a_lead_magnet\"><\/span>Do you have a lead magnet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No.&#xA0; The DUI offender who must take the class has to have special permission from the authorities in their jurisdiction to complete the class on-line.&#xA0; I do not market the class at all.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_online_course_platform_are_you_using\"><\/span>What online course platform are you using?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We developed a custom platform. I am a subject matter expert and leave the tech stuff to the tech people. I trust them completely.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_made_you_decide_to_use_your_chosen_platform_over_others\"><\/span>What made you decide to use your chosen platform over others?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The course required a unique solution so my website agency created custom-developed application to handle all of its specific needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_books_or_training_programs_have_you_found_useful_on_your_journey_to_a_successful_business_owner_that_others_might_find_valuable_too\"><\/span>What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I found a lot of value from, &#8220;The Four Agreements&#8221; by Don Miguel Ruiz.<\/p>\n<h2>Do you have any big mistakes you&#x2019;ve made along the way that you&#x2019;d be willing to share?<\/h2>\n<p>I have made big mistakes.&#xA0; Be careful who you trust is one of the biggest lessons. Listen to your knowing and work at trusting yourself. One of my motto&#x2019;s is &#x201C;Doubt your doubts.&#x201D;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_share_some_idea_of_revenue\"><\/span>Please share some idea of revenue.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During COVID the use of my online class escalated. Everyone still needed classes but in-person classes were not being held. My on-line class was a perfect solution. The sales volume reflects that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_tell_us_a_little_about_what_the_money_you%E2%80%99ve_earned_from_your_course_has_done_for_you\"><\/span>Please tell us a little about what the money you&#8217;ve earned from your course has done for you.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This relatively passive form of income has been an opportunity to grow my business in other areas. It has allowed me to support causes that are important to me and it has allowed me to travel which I love.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_addition_to_revenue_are_there_any_numbers_you_would_like_to_share\"><\/span>In addition to revenue are there any numbers you would like to share?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There have been 23,476 registered users since the new site went live in 2017. Previous to the site&#x2019;s redevelopment in 2017, there were over 16,000 registered users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_has_creating_your_course_done_for_you_personally\"><\/span>What has creating your course done for you personally?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fmarilyn-stein.html&#038;text=My%20online%20class%20has%20taught%20me%20to%20stand%20up%20to%20my%20fears.%20It%20has%20taught%20me%20to%20believe%20in%20my%20own%20ability%20despite%20pressure%20from%20outside%20sources%20to%20quit.%20-%20Marilyn%20Stein&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">My online class has taught me to stand up to my fears. It has taught me to believe in my own ability despite pressure from outside sources to quit. - Marilyn Stein <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fmarilyn-stein.html&#038;text=My%20online%20class%20has%20taught%20me%20to%20stand%20up%20to%20my%20fears.%20It%20has%20taught%20me%20to%20believe%20in%20my%20own%20ability%20despite%20pressure%20from%20outside%20sources%20to%20quit.%20-%20Marilyn%20Stein&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<h2><span class=\"ez-toc-section\" id=\"What_advice_do_you_have_for_people_just_starting_out\"><\/span>What advice do you have for people just starting out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just do it. Don&#x2019;t compare yourself to others. Only you can say it or do it the way you can even if it has been done before.&#xA0; It has not been done by you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_more_about_Marilyn_Stein_of_highwaysafetycentralcom\"><\/span>Learn more about Marilyn Stein of highwaysafetycentral.com:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Website: <a href=\"https:\/\/www.highwaysafetycentral.com\">highwaysafetycentral.com<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.facebook.com\/MGSConsulting\/\">Facebook<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Who: Marilyn Stein Website: highwaysafetycentral.com Course Topic: Substance Abuse Interesting Stats: 23,476 registered users since 2017 Who are you and what course have you created? I&#8217;m the founder of Highway Safety Central, a breakthrough program designed to eliminate substance use and driving. What market does your online course serve? Highway Safety Central is an online class designed for DUI offenders who are required to complete an educational program as the result of their arrest. My class allows the student to complete the class in 30 days. Once they register, they can stop and start as they choose. When they complete\u2026<\/p>\n","protected":false},"author":1,"featured_media":36573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[108],"tags":[159],"blocksy_meta":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Marilyn Stein Founded Highway Safety Central to Serve Over 20,000 DUI Offenders So Far | Course Method<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coursemethod.com\/marilyn-stein.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Marilyn Stein Founded Highway Safety Central to Serve Over 20,000 DUI Offenders So Far | Course Method\" \/>\n<meta property=\"og:description\" content=\"Who: Marilyn Stein Website: highwaysafetycentral.com Course Topic: Substance Abuse Interesting Stats: 23,476 registered users since 2017 Who are you and what course have you created? I&#8217;m the founder of Highway Safety Central, a breakthrough program designed to eliminate substance use and driving. What market does your online course serve? Highway Safety Central is an online class designed for DUI offenders who are required to complete an educational program as the result of their arrest. My class allows the student to complete the class in 30 days. Once they register, they can stop and start as they choose. 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After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark. She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.","url":"https:\/\/coursemethod.com\/author\/editor3xy8"}]}},"uagb_featured_image_src":{"full":["https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-1.png",1000,377,false],"thumbnail":["https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-1-80x80.png",80,80,true],"medium":["https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-1-300x113.png",300,113,true],"medium_large":["https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-1-768x290.png",768,290,true],"large":["https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-1.png",1000,377,false],"1536x1536":["https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-1.png",1000,377,false],"2048x2048":["https:\/\/coursemethod.com\/wp-content\/uploads\/2023\/09\/Marilyn-Stein-1.png",1000,377,false]},"uagb_author_info":{"display_name":"Lisa Parmley","author_link":"https:\/\/coursemethod.com\/author\/editor3xy8"},"uagb_comment_info":0,"uagb_excerpt":"Who: Marilyn Stein Website: highwaysafetycentral.com Course Topic: Substance Abuse Interesting Stats: 23,476 registered users since 2017 Who are you and what course have you created? I&#8217;m the founder of Highway Safety Central, a breakthrough program designed to eliminate substance use and driving. What market does your online course serve? Highway Safety Central is an online&hellip;","_links":{"self":[{"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/posts\/36415"}],"collection":[{"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/comments?post=36415"}],"version-history":[{"count":2,"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/posts\/36415\/revisions"}],"predecessor-version":[{"id":36639,"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/posts\/36415\/revisions\/36639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/media\/36573"}],"wp:attachment":[{"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/media?parent=36415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/categories?post=36415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coursemethod.com\/wp-json\/wp\/v2\/tags?post=36415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}