{"id":28500,"date":"2022-07-28T08:15:24","date_gmt":"2022-07-28T08:15:24","guid":{"rendered":"https:\/\/coursemethod.com\/?p=28500"},"modified":"2022-08-11T19:18:27","modified_gmt":"2022-08-11T19:18:27","slug":"roberto-bernal","status":"publish","type":"post","link":"https:\/\/coursemethod.com\/roberto-bernal.html","title":{"rendered":"How Roberto Bernal Sells His $2500 Professional Coaching Course and Then Transforms His Clients View of Life"},"content":{"rendered":"<ul>\n<li>Who: <strong>Roberto Bernal<\/strong><\/li>\n<li>Website: <strong><a href=\"https:\/\/www.international-coaching-institute.com\">international-coaching-institute.com<\/a><\/strong><\/li>\n<li>Course Topic: <strong>Professional Coaching<\/strong><\/li>\n<li>Interesting Stats: <strong>$2500 Course<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Who_are_you_and_what_course_have_you_created\"><\/span>Who are you and what course have you created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I work as a Professional Certified Coach (PCC) and Certified Trainer. I started the <a href=\"https:\/\/www.international-coaching-institute.com\">International Coaching Institute<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_market_does_your_online_course_serve\"><\/span>What market does your online course serve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I serve consultants, trainers, HR professionals, leaders, and experts who want to complement their services as professional coaches.<\/p>\n<h2>What&#x2019;s the biggest benefit of taking your course?<\/h2>\n<p>The biggest benefit of taking our course is convenience. It&#x2019;s a 100% online experience where you can learn how to be a coach at the place and time you decide.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_did_you_get_into_the_market\"><\/span>How did you get into the market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I started in 2001 as a trainer for entrepreneurs. At the end of the training, students asked me for an individualized coaching process. I thought coaching was the same as delivering training, but instead of working with a group I was going to deliver the information to one person. I was so wrong. Then I got a&#xA0; coaching certification and after that, I become certified to form others as coaches. I realized that repeating the same thing over and over to different groups, was not efficient. That&#8217;s when I decided to include online training as a complement to the in-person training.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_did_you_decide_to_create_an_online_course_in_the_first_place\"><\/span><img loading=\"lazy\" class=\"alignnone size-full wp-image-28697\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-4.png\" alt=\"Roberto Bernal's site\" width=\"1000\" height=\"549\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-4.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-4-300x165.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-4-768x422.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>Why did you decide to create an online course in the first place?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I got certified as a coach, I designed an action plan for my professional life. During that activity, I&#xA0; saw my future business system based on facilitating learning with technology. Back then, I was thinking about DVD&#8217;s. Today the form changed to an LMS, but the dream remains the same.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Did_you_have_any_moments_of_doubt_before_you_createdlaunched_it\"><\/span>Did you have any moments of doubt before you created\/launched it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uff&#x2026; many times. <a href=\"https:\/\/coursemethod.com\/create-online-course\">Creating and launching an online course<\/a> was a new path that invited me to travel, and as such, many times I have felt lost. It&#x2019;s part of the journey.<\/p>\n<p>However, the passion that comes from the vision I developed at the beginning, has inspired me for more than 15 years to continue. If you are persistent, you will always find the right path.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"If_so_what_made_you_turn_it_around_and_do_it_anyway\"><\/span>If so what made you turn it around and do it anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From the entrepreneurial mindset I learned at the beginning of my career I decided to use a formula:&#xA0; Passion = Power, and power is the ability to get things done. if you are truly passionate about something, the sacrifice will come out.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_your_online_course_like\"><\/span>What&#8217;s your online course like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My <a href=\"https:\/\/www.international-coaching-institute.com\/certificacion-de-coaching-online\/\">Online Coaching Certification Program<\/a> is a mix of everything in order to produce a format-rich experience.<\/p>\n<p>I mostly use videos between 3 and 5 minutes, some pdf documents as references, and plain text in the LMS for short comments, quizzes, and branching scenarios. I usually start with a face to camera video, where I&#xA0; personally introduce the topic. Then I go to a <a href=\"https:\/\/coursemethod.com\/video-record-yourself-powerpoint.html\">recorded presentation or screen capture video<\/a> of my presentation and narration using Apple Keynote.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-28695\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-2.png\" alt=\"Roberto Bernal's site\" width=\"1000\" height=\"452\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-2.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-2-300x136.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-2-768x347.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_long_did_it_take_you_to_create_your_course\"><\/span>How long did it take you to create your course?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Because it is a certification program that takes almost one year, I have been developing content since 2015. The first version of the program served as a complement to the in-person program. Now that the program is 100% online, it needs to stand by itself. So I have to build everything again from the ground up.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tell_us_a_little_about_the_process_of_launching_your_course_and_getting_your_first_sales\"><\/span>Tell us a little about the process of launching your course and getting your first sale(s).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most of the clients I receive come through word of mouth. But now that I am going at a regional level, I&#xA0; build a sales page in order to land new clients. I send traffic to that page through blogs with SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_a_lead_magnet\"><\/span>Do you have a lead magnet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have two <a href=\"https:\/\/coursemethod.com\/types-of-lead-magnets.html\">lead magnets<\/a>. One is the program brochure, but I also have free training where they can experience an introduction to the topic. The title is: 3 Strategies to be Successful as a Coach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_the_traffic_strategy_that_works_best_for_you\"><\/span>What&#8217;s the traffic strategy that works best for you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Previously I tried Facebook and Google Ads. Now I am just working with SEO through blogs to get traffic.&#xA0; My best results come from Word of Mouth and SEO. Curiously, I have received several interested parties from the podcast.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_online_course_platform_are_you_using\"><\/span>What online course platform are you using?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I started working with Moodle. Then I changed to Thinkific. So far, so good with them.<\/p>\n<div class=\"cg-box-layout-three    cg-blue \" ><div class=\"cg-layout-row\"><div class=\"cg-layout-img\"><div class=\"cg-li-photo\"><a href=\"https:\/\/coursemethod.com\/go\/thinkific\" target=\"_blank\" rel=\"nofollow\" class=\"cg-aff-link \" data-post-title=\"Thinkific Promo\" data-aff-link=\"https:\/\/coursemethod.com\/go\/thinkific\" data-post-type=\"box\" data-post-id=\"66677\"><img src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/03\/thinkific-promotion.png\" class=\"cg-img-1\" alt=\"Thinkific Promo\"><\/a><\/div><\/div><div class=\"cg-layout-content\"><div class=\"cg-text\"><h2><span class=\"ez-toc-section\" id=\"Take_a_Look_at_Thinkific\"><\/span>Take a Look at Thinkific!<span class=\"ez-toc-section-end\"><\/span><\/h2><p><a class=\"thirstylink\" rel=\"sponsored\" title=\"Thinkific home page affiliate link\" href=\"https:\/\/coursemethod.com\/go\/thinkific\" data-shortcode=\"true\">Thinkific<\/a> is the most popular online course platform used by successful course creators interviewed on coursemethod.com. It&rsquo;s a complete solution for creating sales pages, uploading all course content, taking payments, and more.<\/p><ul><li><strong>Price Range:<\/strong> Free to $499\/month&nbsp;<\/li><li><strong>Most Popular Plan:<\/strong> Pro Plan at $99\/month<\/li><li><strong>Annual Discount:<\/strong> Yes, take 20% off!<\/li><li><strong>Free Trial:<\/strong> Try out <a class=\"thirstylink\" rel=\"sponsored\" title=\"Thinkific home page affiliate link\" href=\"https:\/\/coursemethod.com\/go\/thinkific\" data-shortcode=\"true\">Thinkific<\/a>&rsquo;s core features for free.<\/li><\/ul><\/div><div class=\"cg-lc-button\"><span class='cta-copy'><a href='https:\/\/coursemethod.com\/go\/thinkific' class='cg-one-button cg-btn cg-blue  cg-aff-link ' data-post-id='66677' data-post-type='box' data-aff-link='https:\/\/coursemethod.com\/go\/thinkific' data-style='default' data-post-title='Thinkific Promo' data-extra='' style='' target='' rel='nofollow' >Try Thinkific Free<\/a><\/span><\/span><\/div><\/div><\/div><\/div><div class=\"cg-disclosure\">*Our content is reader supported, which means when you buy from links you click on, we may earn a commission.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_like_it\"><\/span>Do you like it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I am very satisfied with Thinkific.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_there_any_features_you_wish_it_had\"><\/span>Are there any features you wish it had?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I wish they had a more robust gamification system through badges. But I have found other ways to take care of that in order to incentive the students.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-28696\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-3-1030x470.jpg\" alt=\"Roberto Bernal's site\" width=\"1030\" height=\"470\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-3-1030x470.jpg 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-3-300x137.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-3-768x350.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-3.jpg 1180w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_made_you_decide_to_use_your_chosen_platform_over_others\"><\/span>What made you decide to use your chosen platform over others?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first reason was the price. When I started with them, other platforms were charging per student. They just charged a flat fee. Being a platform and unlike Moodle, with <a class=\"thirstylink\" rel=\"sponsored\" title=\"Thinkific home page affiliate link\" href=\"https:\/\/coursemethod.com\/go\/thinkific\" data-shortcode=\"true\">Thinkific<\/a> I didn&#8217;t have to keep updating the software and plugins.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_other_tools_do_you_use_to_run_your_online_course_business\"><\/span>What other tools do you use to run your online course business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I use Apple Keynote and Pages from Apple a lot to design my presentations and workbooks. I also use&#xA0; Adobe Illustrator for visuals. For video editing and screen capturing I use iMovie and Screenflow. For lives, I like to use eCamm with Zoom.<\/p>\n<p>For doing personalized welcome messages and support I use Bonjoro. And for surveys and branching scenarios I use Typeform. I am also doing scenarios with Vyond and Genially.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_books_or_training_programs_have_you_found_useful_on_your_journey_to_a_successful_business_owner_that_others_might_find_valuable_too\"><\/span>What books or training programs have you found useful on&#xA0; your journey to a successful business owner that others might&#xA0; find valuable too?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I studied eLearning Design and Instructional System Design with ATD.org<\/p>\n<p>I also like Action Mapping from Cathy Moore. I think it&#x2019;s a must for learning.<\/p>\n<p>The other time you have to invest in is learning each tool. For example, in order to learn to use Typeform,&#xA0; Keynote, or Vyond, you have to take several trainings and practice a lot.<\/p>\n<h2>Do you have any big mistakes you&#x2019;ve made along the way&#xA0; that you&#x2019;d be willing to share?<\/h2>\n<p>Audio is super important. Once I bought a sound card and I didn&#x2019;t notice I was recording in Mono instead of Stereo. The Apple computer has a feature that allows you to listen in mono audio as stereo. So I activated that and I thought I was recording in stereo. One year later, I discover that I was the only one who was listening in stereo and my recordings were in Mono. With <a href=\"https:\/\/coursemethod.com\/tool-screenflow.html\">Screenflow<\/a>, I found a way to correct each video without having to record it again. But it was a very long process. My learning: always check the quality of your product from another computer and system.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_share_some_idea_of_revenue\"><\/span>Please share some idea of revenue.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I started using my online courses as a complement to my in-person coaching certification programs in 2015. Since we started using this, the performance level of the students increased notably. This complement was an important attribute for the sale and allowed us to raise prices from $2,200 to $2,500 on average.<\/p>\n<p>In 2018, we decided to offer the certification on-demand 100% online. We charge $1,997.00 and we tend to sell almost 10 sits per year. But it is important to say that we haven&#x2019;t launched formally the program. We plan to do a big launch later this year after things with Covid-19 go back to normal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_tell_us_a_little_about_what_the_money_you%E2%80%99ve_earned_from_your_course_has_done_for_you\"><\/span>Please tell us a little about what the money you&#8217;ve earned from your course has done for you.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have used the money I earn to continue investing in the business. Developing content is a full-time job and requires an investment of time on your part or hiring someone to do it. I have used the money I&#xA0; earned to invest my time in developing my product. But I have to say, I have traveled a lot with my family and I have taken the earnings to invest in the best trainings I can find in order to master my skill.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_addition_to_revenue_are_there_any_numbers_you_would_like_to_share\"><\/span>In addition to revenue are there any numbers you would like to share?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have been writing a weekly post for my blogs since two months ago. After the post is published, I share it on LinkedIn.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Froberto-bernal.html&#038;text=Every%20month%20LinkedIn%20indicates%20that%20when%20I%20publish%204-5%20times%20a%20month%2C%20almost%20150%20different%20persons%20take%20a%20look%20at%20my%20profile.%20-%20Roberto%20Bernal%20&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">Every month LinkedIn indicates that when I publish 4-5 times a month, almost 150 different persons take a look at my profile. - Roberto Bernal  <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Froberto-bernal.html&#038;text=Every%20month%20LinkedIn%20indicates%20that%20when%20I%20publish%204-5%20times%20a%20month%2C%20almost%20150%20different%20persons%20take%20a%20look%20at%20my%20profile.%20-%20Roberto%20Bernal%20&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>Now, this constant work is being reflected in the traffic that reaches my website.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-28698\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-5.png\" alt=\"Roberto Bernal's site\" width=\"1000\" height=\"470\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-5.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-5-300x141.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/07\/Roberto-Bernal-5-768x361.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_has_creating_your_course_done_for_you_personally\"><\/span>What has creating your course done for you personally?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I am doing this because I want to share my knowledge with others.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Froberto-bernal.html&#038;text=Coaching%20is%20the%20front%20figure%20of%20my%20offer%2C%20but%20the%20backend%20is%20about%20personal%20development%20and%20transcendence.%20-%20Roberto%20Bernal%20&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">Coaching is the front figure of my offer, but the backend is about personal development and transcendence. - Roberto Bernal  <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Froberto-bernal.html&#038;text=Coaching%20is%20the%20front%20figure%20of%20my%20offer%2C%20but%20the%20backend%20is%20about%20personal%20development%20and%20transcendence.%20-%20Roberto%20Bernal%20&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>Why? Because when someone grows as a person and discovers his\/her essence, they are more open to transcend and impact others.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_a_story_of_a_transformation_from_any_of_your_clients\"><\/span>Do you have a story of a transformation from any of your clients?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Several, coaching is about transformation. Most of the people who go through the course transform their view of life. If they change the perception with which they look at the world, they change the way they think, feel and act. When they change, their results improve remarkably.<\/p>\n<p>Because where you put your attention, is your intention, and that&#8217;s where you will see results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_advice_do_you_have_for_people_just_starting_out\"><\/span>What advice do you have for people just starting out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hold on to your dreams. If a desire is born within you, it is life that puts it there so that you can make it come true and fulfill your mission in the world.<\/p>\n<p>Do not betray this and let this dream out, the path will be opened with your collaboration.<\/p>\n<p>Remember: Walker there is no path, the path is made by walking. Antonio Machado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_more_about_Roberto_Bernal_of_International_Coaching_Institute\"><\/span>Learn more about Roberto Bernal of International Coaching Institute:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Website: <a href=\"https:\/\/www.international-coaching-institute.com\">international-coaching-institute.com<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/robertobernal\/\">LinkedIn<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Who: Roberto Bernal Website: international-coaching-institute.com Course Topic: Professional Coaching Interesting Stats: $2500 Course Who are you and what course have you created? I work as a Professional Certified Coach (PCC) and Certified Trainer. I started the International Coaching Institute. What market does your online course serve? I serve consultants, trainers, HR professionals, leaders, and experts who want to complement their services as professional coaches. What&#x2019;s the biggest benefit of taking your course? The biggest benefit of taking our course is convenience. It&#x2019;s a 100% online experience where you can learn how to be a coach at the place and time\u2026<\/p>\n","protected":false},"author":1,"featured_media":28694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[108],"tags":[88],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Roberto Bernal Sells His $2500 Professional Coaching Course and Then Transforms His Clients View of Life | Course Method<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coursemethod.com\/roberto-bernal.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Roberto Bernal Sells His $2500 Professional Coaching Course and Then Transforms His Clients View of Life | Course Method\" \/>\n<meta property=\"og:description\" content=\"Who: Roberto Bernal Website: international-coaching-institute.com Course Topic: Professional Coaching Interesting Stats: $2500 Course Who are you and what course have you created? 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