{"id":19219,"date":"2020-12-31T08:08:48","date_gmt":"2020-12-31T08:08:48","guid":{"rendered":"https:\/\/coursemethod.com\/?p=19219"},"modified":"2021-06-29T22:03:15","modified_gmt":"2021-06-29T22:03:15","slug":"vikki-maver","status":"publish","type":"post","link":"https:\/\/coursemethod.com\/vikki-maver.html","title":{"rendered":"How Vikki Maver of RefreshMarketing.com.au Repurposed Her Live Training into an Online Version, Keeping Revenues Intact"},"content":{"rendered":"<ul>\n<li>Who: <strong>Vikki Maver<\/strong><\/li>\n<li>Website:<strong> <a href=\"https:\/\/refreshmarketing.com.au\">refreshmarketing.com.au<\/a><\/strong><\/li>\n<li>Course Topic: <strong>Writing<\/strong><\/li>\n<li>Interesting Stats: <strong>Business revenue back to pre-pandemic levels<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Who_are_you_and_what_course_have_you_created\"><\/span>Who are you and what course have you created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I am a copywriter and writing skills trainer &#x2013; and I run a small writing consultancy. One of our key offerings is courses for corporate teams and individuals to help them become more skillful, confident writers at work:<\/p>\n<p><strong><a href=\"https:\/\/refreshmarketing.com.au\/business-writing-training\">https:\/\/refreshmarketing.com.au\/business-writing-training<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_market_does_your_online_course_serve\"><\/span>What market does your online course serve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My course is designed to help people of all professions and backgrounds become more effective and efficient in their day-to-day business writing.<\/p>\n<p>With a focus on plain English writing, the training offers practical techniques to help participants:<\/p>\n<ul>\n<li>Write clearly, simply, and succinctly<\/li>\n<li>Write for their audience and stay &#x2018;reader-focused&#x2019;<\/li>\n<li>Effectively plan, draft, edit and proofread their written work<\/li>\n<li>Write persuasively for impact, influence, and action<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignright wp-image-21017 size-full\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/refresh-marketing.png\" alt=\"training offers practical\" width=\"1458\" height=\"724\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/refresh-marketing.png 1458w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/refresh-marketing-300x149.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/refresh-marketing-1030x511.png 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/refresh-marketing-768x381.png 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/refresh-marketing-50x25.png 50w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/><\/p>\n<h2>What&#x2019;s the biggest benefit of taking your course?<\/h2>\n<p>Most people enter the workforce without any form of business writing training. So, understandably, they rely on the writing skills they were taught at school &#x2013; which are often irrelevant or even counterproductive in the workplace.<\/p>\n<p>Whether we like it or not, today&#x2019;s readers have low attention spans and are easily distracted. This makes it very difficult to get our emails, proposals, and reports read, understood&#x2026; and acted upon.<\/p>\n<p>That&#x2019;s where this course comes in. It equips everyday professionals with tips and techniques for writing clearly, concisely and persuasively in today&#x2019;s cluttered business world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_did_you_get_into_the_market\"><\/span>How did you get into the market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have been a copywriter since 2004. But it wasn&#x2019;t until 2008 that I began training other people how to write. As a former Monash University lecturer, I always loved teaching and presenting, so writing skills training was a natural progression for me. In those very early days, I was only delivering this course four or five times a year. But now, 12 years on, it&#x2019;s closer to four or five a month!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_did_you_decide_to_create_an_online_course_in_the_first_place\"><\/span>Why did you decide to create an online course in the first place?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like many businesses, I was forced to transition my course to an online model when the pandemic hit. Up until then, I was always face-to-face with course participants. And due to that limitation, I was only ever able to offer my training to existing teams in their workplaces. Although I had plenty of individuals approach me over the years, I was never able to cater to their needs. Until now&#x2026;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19847 size-full\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-2.png\" alt=\"Vikki Maver features\" width=\"1000\" height=\"383\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-2.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-2-300x115.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-2-768x294.png 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-2-50x19.png 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Did_you_have_any_moments_of_doubt_before_you_createdlaunched_it\"><\/span>Did you have any moments of doubt before you created\/launched it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Absolutely. It was a big mental hurdle. Because participant interactivity was always so important to me, I knew I had to invest a lot of thought into how I would adapt my material for the online environment.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fvikki-maver.html&#038;text=I%20was%20adamant%20to%20repurpose%20my%20training%20properly%20%E2%80%93%20rather%20than%20rebadging%20it%20overnight%20without%20the%20deep%20thought%20and%20planning%2C%20I%20knew%20it%20needed.%20-%20Vikki%20Maver&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">I was adamant to repurpose my training properly &#x2013; rather than rebadging it overnight without the deep thought and planning, I knew it needed. - Vikki Maver <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fvikki-maver.html&#038;text=I%20was%20adamant%20to%20repurpose%20my%20training%20properly%20%E2%80%93%20rather%20than%20rebadging%20it%20overnight%20without%20the%20deep%20thought%20and%20planning%2C%20I%20knew%20it%20needed.%20-%20Vikki%20Maver&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>And given the state of the world at that time, it was difficult to find the right headspace for creating a whole new product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"If_so_what_made_you_turn_it_around_and_do_it_anyway\"><\/span>If so what made you turn it around and do it anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It was a matter of survival. Before the pandemic, my face-to-face workshops accounted for around 50% of my income &#x2013; and was my most profitable revenue stream.<\/p>\n<p>If I didn&#x2019;t find a way to recoup this revenue, I would have had to make some very tough decisions around my staff.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_your_online_course_like\"><\/span>What&#8217;s your online course like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My online course is a 6-hour live training experience, with me as the facilitator. Think of it as a long webinar (delivered over two days).<\/p>\n<p>At this stage, I am not offering a self-paced delivery option. This is mainly because I want to ensure the course is as interactive as possible &#x2013; and that participants can receive real-time feedback.<\/p>\n<p>To run the online course, I use a platform called Newrow. I selected this technology after a lot of research. In the end, this one satisfied my criteria better than any others &#x2013; while also being financially viable. I love it. It&#x2019;s easy to use for both facilitators and participants and it has a lot of features that are important to me &#x2013; such online quizzes, breakout rooms and whiteboards. I can also upload and display whatever files I need like PowerPoints.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19851 size-full\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-6.png\" alt=\"Vikki Maver options\" width=\"1000\" height=\"434\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-6.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-6-300x130.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-6-768x333.png 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-6-50x22.png 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_long_did_it_take_you_to_create_your_course\"><\/span>How long did it take you to create your course?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once I chose the platform, it only took me another two or three weeks to build my online course. But that&#x2019;s because I didn&#x2019;t have to create any new content. I had been delivering my face-to-face version of the course for 12 years &#x2013; so it was just a matter of adaption.<\/p>\n<p>And that adaption is ongoing. I have delivered the online version of my course seven or eight times now, and after each time, I make small adjustments to continually improve the flow and delivery of the content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tell_us_a_little_about_the_process_of_launching_your_course_and_getting_your_first_sales\"><\/span>Tell us a little about the process of launching your course and getting your first sale(s).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I had an existing client who had already scheduled a training session for a date in May 2020. And they wanted me to run it despite the arrival of the pandemic. This meant that I <em>had<\/em> to adapt my course to the online environment. And I had to do it quickly.<\/p>\n<p>But I was reluctant for this important client to be my guinea pig. So I decided to run a free pilot. Although it wasn&#x2019;t hard to give away free spaces, I did make it clear to all participants that I would be relying on their feedback and ideas for improvement.<\/p>\n<p>And it worked a treat. I learned SO much after delivering that first course. This meant I was a lot more confident to deliver my first course at a commercial rate, and then &#x2018;go to the market&#x2019; with my new online offering.<\/p>\n<p>This involved a launch email campaign (to my database of past and existing clients), substantial LinkedIn activity, and an ongoing Google Ads spend.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_a_lead_magnet\"><\/span>Do you have a lead magnet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have a <a href=\"https:\/\/refreshmarketing.com.au\/business-writing-training\/\">landing page<\/a> that I promote through Google Ads. People can download my Program Outline directly from that landing page &#x2013; and we then follow up these leads via email and phone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_the_traffic_strategy_that_works_best_for_you\"><\/span>What&#8217;s the traffic strategy that works best for you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most of my inquiries and bookings come through Google via my landing page. However, I also sell spots to existing contacts and clients.<\/p>\n<h2><img loading=\"lazy\" class=\"aligncenter wp-image-19850 size-full\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-5.png\" alt=\"Vikki Maver blog\" width=\"1000\" height=\"457\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-5.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-5-300x137.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-5-768x351.png 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-5-50x23.png 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"What_online_course_platform_are_you_using\"><\/span>What online course platform are you using?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I use Newrow. It&#x2019;s a live training platform (not self-paced).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_like_it\"><\/span>Do you like it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Absolutely &#x2013; especially now that I am so familiar with it and confident using it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_made_you_decide_to_use_your_chosen_platform_over_others\"><\/span>What made you decide to use your chosen platform over others?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It had the features I was looking for (to keep the training interactive) and was also reasonably priced.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_other_tools_do_you_use_to_run_your_online_course_business\"><\/span>What other tools do you use to run your online course business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Participants also receive a PDF workbook that they can refer back to long after the training.<\/p>\n<h2>Do you have any big mistakes you&#x2019;ve made along the way that you&#x2019;d be willing to share?<\/h2>\n<p>Nothing &#x2018;big&#x2019;&#x2014; but I have certainly improved my content and delivery substantially since that pilot session. Small adjustments (like camera angles and font sizes on slides) can make a big difference.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_share_some_idea_of_revenue\"><\/span>Please share some idea of revenue.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I now run a public workshop every couple of months. The fee is around $350 plus GST &#x2013; and there are only 10 spots available. So I earn around $3,500 per session.<\/p>\n<p>However, I also run tailored courses for teams on request. These start from around $3,800 plus GST per session, depending on the brief. And I run 2-3 of these a month.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19849 size-full\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-4.png\" alt=\"Vikki Maver projects\" width=\"1000\" height=\"564\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-4.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-4-300x169.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-4-768x433.png 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-4-50x28.png 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_tell_us_a_little_about_what_the_money_you%E2%80%99ve_earned_from_your_course_has_done_for_you\"><\/span>Please tell us a little about what the money you&#8217;ve earned from your course has done for you.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#x2019;s enabled me to get my business revenue back to pre-pandemic levels. And that&#x2019;s meant keeping my staff employed!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_has_creating_your_course_done_for_you_personally\"><\/span>What has creating your course done for you personally?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#x2019;s been a massive milestone for me and the business. Now that I have an online version of my course, I can now run public workshops and accept registrations from individuals. This was not possible before and has opened another revenue stream for the business. These public courses are also a valuable lead generator for my tailored team offering &#x2013; which is ultimately my goal: to run more of these!<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19852 size-full\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-7.png\" alt=\"meeting with members\" width=\"1000\" height=\"606\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-7.png 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-7-300x182.png 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-7-768x465.png 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/12\/Vikki-Maver-7-50x30.png 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_advice_do_you_have_for_people_just_starting_out\"><\/span>What advice do you have for people just starting out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fvikki-maver.html&#038;text=Running%20the%20pilot%20course%20was%20probably%20one%20of%20the%20smartest%20decisions%20I%20made.%20It%20was%20a%20real%20confidence%20booster%20and%20I%20learned%20so%20much.%20-%20Vikki%20Maver&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">Running the pilot course was probably one of the smartest decisions I made. It was a real confidence booster and I learned so much. - Vikki Maver <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fvikki-maver.html&#038;text=Running%20the%20pilot%20course%20was%20probably%20one%20of%20the%20smartest%20decisions%20I%20made.%20It%20was%20a%20real%20confidence%20booster%20and%20I%20learned%20so%20much.%20-%20Vikki%20Maver&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>From the marketing side of things, I think it&#x2019;s a similar principle. Lots of trial and error before you get it right. I adapt my Google Ads strategy and budget continually. I have edited my landing page content many times. And I have just recently started experimenting with video as a conversion tool.<\/p>\n<p>Marketing a course is never a set and forget proposition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_more_about_Vikki_Maver_of_refreshmarketingcomau\"><\/span>Learn more about Vikki Maver of <strong>refreshmarketing.com.au<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Website: <a href=\"https:\/\/refreshmarketing.com.au\">refreshmarketing.com.au<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/vikkimaver\/\">LinkedIn<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Who: Vikki Maver Website: refreshmarketing.com.au Course Topic: Writing Interesting Stats: Business revenue back to pre-pandemic levels Who are you and what course have you created? I am a copywriter and writing skills trainer &#x2013; and I run a small writing consultancy. One of our key offerings is courses for corporate teams and individuals to help them become more skillful, confident writers at work: https:\/\/refreshmarketing.com.au\/business-writing-training What market does your online course serve? My course is designed to help people of all professions and backgrounds become more effective and efficient in their day-to-day business writing. With a focus on plain English writing,\u2026<\/p>\n","protected":false},"author":1,"featured_media":19848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[108],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Vikki Maver of RefreshMarketing.com.au Repurposed Her Live Training into an Online Version, Keeping Revenues Intact | Course Method<\/title>\n<meta name=\"description\" content=\"Learn how to even further expand the reach of your live training session by repurposing it into a book, course or other offering. 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