{"id":17340,"date":"2020-08-31T08:03:02","date_gmt":"2020-08-31T08:03:02","guid":{"rendered":"https:\/\/coursemethod.com\/?p=17340"},"modified":"2022-08-11T22:06:57","modified_gmt":"2022-08-11T22:06:57","slug":"ashley-monk","status":"publish","type":"post","link":"https:\/\/coursemethod.com\/ashley-monk.html","title":{"rendered":"How Ashley Monk Helps Small Businesses Get Marketing at a Price They Can Afford, But at Agency Level Quality"},"content":{"rendered":"<ul>\n<li>Who: <strong>Ashley Monk<\/strong><\/li>\n<li>Website: <strong>ashleymonk.com<\/strong><\/li>\n<li>Course Topic: <strong>Online Marketing<\/strong><\/li>\n<li>Interesting Stats: <strong>$500\/month from launch for founding members<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Who_are_you_and_what_course_have_you_created\"><\/span>Who are you and what course have you created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hey, I&#x2019;m Ashley Monk! I&#x2019;m all about teaching local business owners online marketing strategies to get clients WITHOUT feeling overwhelmed or frustrated. In my membership the #LaunchLocal Lab, I teach solopreneurs &amp; small business owners how to market with the proven 4 step framework I&#x2019;ve used on all my agency clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_market_does_your_online_course_serve\"><\/span>What market does your online course serve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My course is designed for local business owners that need help following a proven online marketing strategy to grow their business. Basically, instead of searching for all the answers, I&#x2019;ve created an easy to follow, step by step plan of EVERYTHING you need to do to create the foundation to market your business online. From video explanations, screen shares on what to do next, and step by step action plans to share progress on in our Facebook group, our course really makes it simple to learn how to get leads online.<\/p>\n<h2>What&#x2019;s the biggest benefit of taking your course?<\/h2>\n<p>The biggest benefit of our course is getting the &#8216;done for you&#8217; systems &amp; templates. That way business owners can seamlessly learn &amp; integrate new marketing processes into their business. From templates that are completed for you, showing you how to translate marketing for your industry, to examples of different software solutions, we take the guesswork out of marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_did_you_get_into_the_market\"><\/span>How did you get into the market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Because I own a digital marketing agency, I had to turn away countless clients that couldn&#x2019;t afford our services. But so many of them had the same initial issues that needed to be addressed before we took them on as a client. I created the membership as an option to help small businesses get marketing at a price they could afford, but at the agency level quality. Considering this framework has worked for the agencies I worked with that ran presidential campaigns, influencers, myself, and now a number of students &#8211; I know it&#x2019;ll work for anyone if they go through the process!<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18444\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-4.png\" alt=\"Ashley Monk training\" width=\"500\" height=\"509\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-4.png 1014w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-4-295x300.png 295w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-4-1012x1030.png 1012w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-4-80x80.png 80w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-4-768x782.png 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-4-50x50.png 50w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_did_you_decide_to_create_an_online_course_in_the_first_place\"><\/span>Why did you decide to create an online course in the first place?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I saw a huge need for small business owners, especially given the pandemic, to market their business online. Because I continue to get asked many questions over and over again, it just made sense to make what I was already teaching more accessible. Now, the same level training &amp; consulting I give to my agency clients is available for small business owners too &#8211; without the price tag. The biggest thing is just taking the time to implement it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Did_you_have_any_moments_of_doubt_before_you_created_launched_it\"><\/span>Did you have any moments of doubt before you created\/ launched it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Absolutely. I think anytime you step into uncharted territory imposter syndrome can set in. Because I run paid ads for a lot of other course &amp; membership creators, it was nervewracking to put myself out there as the face of my business for the first time.<\/p>\n<p>Because of the nature of what I do, I didn&#x2019;t struggle to put it together, but I did have a huge case of imposter syndrome. I had a few moments where I debated even continuing to create the course at all considering there were so many people doing similar courses. But after realizing when talking to local business owners they still felt stuck and wanted my help, I knew I needed to get over it. After all, if I could help just one person, I knew I&#x2019;d be successful.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"If_so_what_made_you_turn_it_around_and_do_it_anyway\"><\/span>If so what made you turn it around and do it anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The immense need &amp; demand for something like this to exist. After turning away clients &amp; not being to serve them all while knowing I knew what they needed, I knew I had to provide a solution.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_your_online_course_like\"><\/span>What&#8217;s your online course like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our membership &amp; course combines video teaching, screen share demonstrations,&#xA0; downloadable action guides, knowledge assessments, &amp; a supportive Facebook community with peer feedback and Q&amp;A calls to best support people going through it. We&#x2019;ve also got amazing templates that you can copy and paste to just have your marketing done for you!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_long_did_it_take_you_to_create_your_course\"><\/span>How long did it take you to create your course?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We actually launched our course backward. We did a &#8216;founding members&#8217; launch where we pressed the content &amp; created it around the original members, in order to provide the most value. Each week we dripped out content, and based on the questions of the original members, we curated everything inside around them. It took about 8 weeks to finish it after we launched it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tell_us_a_little_about_the_process_of_launching_your_course_and_getting_your_first_sales\"><\/span>Tell us a little about the process of launching your course and getting your first sale(s).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We mostly marketed our membership to immediate prospects we knew it would be a fit for during the pre-launch. Then, when we finished the product, we began running ads. The initial campaign was ALL guerrilla marketing until we determined who our target market was. As we launched most recently, we ran paid advertising to a webinar campaign and nurtured the leads with email marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_a_lead_magnet\"><\/span>Do you have a lead magnet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We do! We used the webinar as a free marketing masterclass and we educated the people who showed up on the value of how we could improve their marketing. It was so valuable because it allowed them to begin to trust me, my teaching style, and gave me an opportunity to sell people right then &amp; there!<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-18442 aligncenter\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-2.jpg\" alt=\"Ashley Monk lead magnet\" width=\"1000\" height=\"332\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-2.jpg 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-2-300x100.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-2-768x255.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-2-50x17.jpg 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_the_traffic_strategy_that_works_best_for_you\"><\/span>What&#8217;s the traffic strategy that works best for you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building our email list through Facebook ads for our masterclass has been the quickest and most effective way to fill our course. We&#x2019;ve also done some word of mouth &amp; email marketing for prospects we&#x2019;ve had in the past we&#x2019;ve felt this has been an amazing fit for!!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_online_course_platform_are_you_using\"><\/span>What online course platform are you using?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We use <a class=\"thirstylink\" rel=\"sponsored\" title=\"Kajabi Homepage\" href=\"https:\/\/coursemethod.com\/go\/kajabi-homepage\" data-shortcode=\"true\">Kajabi<\/a> &amp; love it just because it&#x2019;s so easy to have everything in one place!<\/p>\n<p>It saves us a lot of time from being able to toggle back and forth between multiple platforms, so it&#x2019;s pretty efficient for our whole team to use.<\/p>\n<div class=\"cg-box-layout-three    cg-black \" ><div class=\"cg-layout-row\"><div class=\"cg-layout-img\"><div class=\"cg-li-photo\"><a href=\"https:\/\/coursemethod.com\/go\/kajabi-homepage\" target=\"_blank\" rel=\"nofollow\" class=\"cg-aff-link \" data-post-title=\"Kajabi Promo\" data-aff-link=\"https:\/\/coursemethod.com\/go\/kajabi-homepage\" data-post-type=\"box\" data-post-id=\"67035\"><img src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2022\/03\/kajabi-promotion.png\" class=\"cg-img-1\" alt=\"Kajabi Promo\"><\/a><\/div><\/div><div class=\"cg-layout-content\"><div class=\"cg-text\"><h2><span class=\"ez-toc-section\" id=\"Kajabi_is_the_All-In-One_Course_Platform\"><\/span>Kajabi is the All-In-One Course Platform<span class=\"ez-toc-section-end\"><\/span><\/h2><p><a class=\"thirstylink\" rel=\"sponsored\" title=\"Kajabi Homepage\" href=\"https:\/\/coursemethod.com\/go\/kajabi-homepage\" data-shortcode=\"true\">Kajabi<\/a> is one of the top online course platforms used by successful course creators interviewed on coursemethod.com. <a class=\"thirstylink\" rel=\"sponsored\" title=\"Kajabi Homepage\" href=\"https:\/\/coursemethod.com\/go\/kajabi-homepage\" data-shortcode=\"true\">Kajabi<\/a> includes email marketing and other tools that make it easy to run your entire business from their platform.<\/p><ul><li><strong>Price Range:<\/strong> $149 to $399\/month<\/li><li><strong>Most Popular Plan:<\/strong> Growth Plan at $199\/month<\/li><li><strong>Annual Discount:<\/strong> Yes, take 20% off!<\/li><li><strong>Free Trial:<\/strong> Get a 14-day free trial (credit card required)<\/li><\/ul><\/div><div class=\"cg-lc-button\"><span class='cta-copy'><a href='https:\/\/coursemethod.com\/go\/kajabi-homepage' class='cg-one-button cg-btn cg-blue  cg-aff-link ' data-post-id='67035' data-post-type='box' data-aff-link='https:\/\/coursemethod.com\/go\/kajabi-homepage' data-style='default' data-post-title='Kajabi Promo' data-extra='' style='' target='' rel='nofollow' >Try Kajabi!<\/a><\/span><\/span><\/div><\/div><\/div><\/div><div class=\"cg-disclosure\">*Our content is reader supported, which means when you buy from links you click on, we may earn a commission.<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Are_there_any_features_you_wish_it_had\"><\/span>Are there any features you wish it had?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The one feature that would be really helpful would be a click to purchase integration with Stripe. <a class=\"thirstylink\" rel=\"sponsored\" title=\"Leadpages\" href=\"https:\/\/coursemethod.com\/go\/leadpages\" data-shortcode=\"true\">Leadpages<\/a> allows you to purchase with one click one time. I have yet to encounter a platform that allows you to purchase a subscription with one click. It&#x2019;s one less barrier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_made_you_decide_to_use_your_chosen_platform_over_others\"><\/span>What made you decide to use your chosen platform over others?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ultimately, it was the <a href=\"https:\/\/coursemethod.com\/online-course-platforms-guide\">best course platform<\/a> for us because it came down to having everything in one place. Though it&#x2019;s not the most user-friendly solution, it saved us a ton of time from moving things around!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_other_tools_do_you_use_to_run_your_online_course_business\"><\/span>What other tools do you use to run your online course business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For our membership, we primarily rely on <a class=\"thirstylink\" rel=\"sponsored\" title=\"Kajabi Homepage\" href=\"https:\/\/coursemethod.com\/go\/kajabi-homepage\" data-shortcode=\"true\">Kajabi<\/a>. For the agency, we utilize a number of resources from ClickUp, Dubsado, Zapier, MailerLite PandaDoc, and more to name a few. Since everything we do is online, we&#x2019;re pretty tech-heavy in the house!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_books_or_training_programs_have_you_found_useful_on_your_journey_to_a_successful_business_owner_that_others_might_find_valuable_too\"><\/span>What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I highly recommend going through Tribe by Stu McClaren. Most of my colleagues who have created thriving membership programs rave about the program. Stu has an amazing launch blueprint that&#x2019;s kind of written the handbook for launches.<\/p>\n<h2>Do you have any big mistakes you&#x2019;ve made along the way that you&#x2019;d be willing to share?<\/h2>\n<p>Sometimes you just have to start! I&#x2019;ve made plenty of mistakes from unrealistic expectations to going all in too soon. The biggest one has been practicing creative avoidance.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fashley-monk.html&#038;text=My%20biggest%20piece%20of%20advice%20is%20to%20stay%20out%20of%20your%20own%20head%2C%20and%20move%20with%20the%20momentum.%20-Ashley%20Monk&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">My biggest piece of advice is to stay out of your own head, and move with the momentum. -Ashley Monk <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fashley-monk.html&#038;text=My%20biggest%20piece%20of%20advice%20is%20to%20stay%20out%20of%20your%20own%20head%2C%20and%20move%20with%20the%20momentum.%20-Ashley%20Monk&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Please_share_some_idea_of_revenue\"><\/span>Please share some idea of revenue.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our first month with only the founding members we brought in $500\/month, and we used that to develop the content &amp; overall framework. This year our next launch we plan to scale to $5k and then 10k by year-end.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-18443 aligncenter\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-3.jpg\" alt=\"Ashley Monk about\" width=\"1000\" height=\"608\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-3.jpg 1000w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-3-300x182.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-3-768x467.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/09\/ashley-monk-3-50x30.jpg 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_tell_us_a_little_about_what_the_money_you%E2%80%99ve_earned_from_your_course_has_done_for_you\"><\/span>Please tell us a little about what the money you&#8217;ve earned from your course has done for you.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#x2019;s been amazing to have a revenue stream that funds other areas of our business. That way we don&#x2019;t have to stress about lead generation.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fashley-monk.html&#038;text=Sustainable%20income%20is%20a%20comfort%20to%20have%20because%20we%20can%20really%20focus%20on%20better%20serving%20people%20with%20that%20commitment.%20-%20Ashley%20Monk&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">Sustainable income is a comfort to have because we can really focus on better serving people with that commitment. - Ashley Monk <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fashley-monk.html&#038;text=Sustainable%20income%20is%20a%20comfort%20to%20have%20because%20we%20can%20really%20focus%20on%20better%20serving%20people%20with%20that%20commitment.%20-%20Ashley%20Monk&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>It&#x2019;s been amazing &amp; such a blessing for my family. We&#x2019;re going to Florida next week. I don&#x2019;t have to worry about constantly grinding because of the residual income the membership brings in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_addition_to_revenue_are_there_any_numbers_you_would_like_to_share\"><\/span>In addition to revenue are there any numbers you would like to share?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are plenty! My#1 recommendation is paid traffic, paid traffic, paid traffic. I&#x2019;m an ads strategist &amp; run ads for other clients, so I just followed my own advice. Despite having no audience for my personal brand, I grew my list to 500 in 7 days. I accomplished that by investing $1000 in webinar registration ads to fill my course. There are organic ways to go, but this is the fastest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_has_creating_your_course_done_for_you_personally\"><\/span>What has creating your course done for you personally?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#x2019;s given me a passion that I monetized for my business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_advice_do_you_have_for_people_just_starting_out\"><\/span>What advice do you have for people just starting out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Start before you&#x2019;re ready. Sometimes, you just have to go with it, and figure it out on the way! I wish I would have started sooner and just went after it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_more_about_Ashley_Monk_of_ashleymonkcom\"><\/span>Learn more about <strong>Ashley Monk<\/strong> of <strong>ashleymonk.com<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Website: ashleymonk.com<\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.instagram.com\/iamashleymonk\/\">Instagram<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/facebook.com\/iamashleymonk\">Facebook<\/a>&#xA0;<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Who: Ashley Monk Website: ashleymonk.com Course Topic: Online Marketing Interesting Stats: $500\/month from launch for founding members Who are you and what course have you created? Hey, I&#x2019;m Ashley Monk! I&#x2019;m all about teaching local business owners online marketing strategies to get clients WITHOUT feeling overwhelmed or frustrated. In my membership the #LaunchLocal Lab, I teach solopreneurs &amp; small business owners how to market with the proven 4 step framework I&#x2019;ve used on all my agency clients. What market does your online course serve? My course is designed for local business owners that need help following a proven online marketing\u2026<\/p>\n","protected":false},"author":1,"featured_media":19027,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[108],"tags":[111],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Ashley Monk Helps Small Businesses Get Marketing at a Price They Can Afford, But at Agency Level Quality | Course Method<\/title>\n<meta name=\"description\" content=\"Instructor Ashley Monk is helping people launch their business using 1-on-1 private coaching, group workshops, and online training. 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