{"id":14943,"date":"2020-05-01T08:10:14","date_gmt":"2020-05-01T08:10:14","guid":{"rendered":"https:\/\/coursemethod.com\/?p=14943"},"modified":"2021-07-03T16:03:06","modified_gmt":"2021-07-03T16:03:06","slug":"leah-gervais","status":"publish","type":"post","link":"https:\/\/coursemethod.com\/leah-gervais.html","title":{"rendered":"How Leah Gervais Grew Urban20Something.com to $20K\/month by Showing Budding Young Entrepreneurs the Ropes"},"content":{"rendered":"<ul>\n<li>Who:<strong> Leah Gervais&#xA0;<\/strong><\/li>\n<li>Website: <strong><a href=\"https:\/\/www.urban20something.com\/\">urban20something.com<\/a><\/strong><\/li>\n<li>Course Topic: <strong>Starting an online business<\/strong><\/li>\n<li>Interesting Stats: <strong>200K monthly views on Pinterest<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Who_are_you_and_what_courses_have_you_created\"><\/span>Who are you and what courses have you created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My name is Leah Gervais and I&#8217;m the founder of Urban20Something. The goal of Urban20Something.com is to help younger professionals learn about what&#x2019;s possible besides getting and keeping a regular 9 to 5 job.<\/p>\n<p>We offer 3 main courses that I&#x2019;ve listed out here:<\/p>\n<ul>\n<li><strong>Seven Days to a Side Hustle<\/strong>: This is a free 7-day email course. It covers starting a business while having a 9 to 5 job.<\/li>\n<li><strong>Start Your Side Hustle<\/strong>: This program helps entrepreneurs with their mindset and selecting a niche.<\/li>\n<li><strong>Scale Your Side Hustle<\/strong>: This is our flagship program where we help people get fully set up with digital products and their email lists.<\/li>\n<\/ul>\n<p>I also run an Entrepreneurial Mastermind where I directly help entrepreneurs over 6 months. The mastermind focuses on developing an entrepreneurial mindset.<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-15190\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-6.jpg\" alt=\"Leah Gervais Entrepreneur Courses\" width=\"1200\" height=\"582\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-6.jpg 1200w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-6-300x146.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-6-1030x500.jpg 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-6-768x372.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-6-50x24.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_market_does_your_online_course_serve\"><\/span>What market does your online course serve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My flagship online course, Scale Your Side Hustle, is the best course out there for successful scaling an online side hustle to the point of it exceeding your 9-5 job. It&#x2019;s for any ambitious side hustler that knows his or her side hustle is meant for much more than just a side gig, and is willing to put in the work to scale it. They also care about location independence as this is all done online!<\/p>\n<h2>What&#x2019;s the biggest benefit of taking your courses?<\/h2>\n<p>My courses provide focus, clarity, and a roadmap to get from where they currently are to where they want to be.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_did_you_get_into_the_market\"><\/span>How did you get into the market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I scaled my own side hustle to make more than I was making at my 9-5 job, my audience wanted to know how I did that and how they could too. So, I created it based on the demand!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_did_you_decide_to_create_an_online_course_in_the_first_place\"><\/span>Why did you decide to create an online course in the first place?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It was an efficient way to share helpful content with my audience.<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-15186\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-2.jpg\" alt=\"Urban20Something\" width=\"1200\" height=\"527\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-2.jpg 1200w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-2-300x132.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-2-1030x452.jpg 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-2-768x337.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-2-50x22.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Did_you_have_any_moments_of_doubt_before_you_createdlaunched_it\"><\/span>Did you have any moments of doubt before you created\/launched it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Oh yes. The night before I launched my very first digital product, I had a total meltdown to my now-husband about whether or not I was enough of an authority figure to teach this course. I also worried that no one would buy it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"If_so_what_made_you_turn_it_around_and_do_it_anyway\"><\/span>If so what made you turn it around and do it anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I realized that in being just slightly ahead of my ideal client, I could relate to them in ways that someone years and years ahead of them wouldn&#x2019;t remember how to.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fleah-gervais.html&#038;text=I%20also%20realized%20that%20no%20matter%20what%2C%20I%20had%20created%20an%20asset.%20Even%20if%20it%20didn%E2%80%99t%20sell%20at%20first%20%28which%20it%20did%29%2C%20I%20could%20learn%20how%20to%20sell%20it%20later%20on.%20-Leah%20Gervais&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">I also realized that no matter what, I had created an asset. Even if it didn&#x2019;t sell at first (which it did), I could learn how to sell it later on. -Leah Gervais <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fleah-gervais.html&#038;text=I%20also%20realized%20that%20no%20matter%20what%2C%20I%20had%20created%20an%20asset.%20Even%20if%20it%20didn%E2%80%99t%20sell%20at%20first%20%28which%20it%20did%29%2C%20I%20could%20learn%20how%20to%20sell%20it%20later%20on.%20-Leah%20Gervais&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>You don&#x2019;t go to the gym one time and expect to lose weight. You keep going, keep learning, keep trying.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_your_online_courses_like\"><\/span>What are your online courses like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>They are PDF modules with accompanying videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_long_does_it_typically_take_you_to_create_a_course\"><\/span>How long does it typically take you to create a course?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Around 60 hours! And I&#x2019;ve had ones in the past that took even longer. I always start with the transformation the course will provide, then break down the steps, then start including what is necessary for the steps to happen. Those are my modules!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tell_us_a_little_about_the_process_of_launching_your_first_course_and_getting_your_first_sales\"><\/span>Tell us a little about the process of launching your first course and getting your first sale(s).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My very first course is no longer available for purchase. When I launched that one, I did four webinars in one week around my 9-5 job. There were two total webinars and I alternated which ones I did live. I did them all live and advertised them to my relatively small email list. Looking back, I&#x2019;m actually surprised I was able to make sales with that small list and running no ads to the webinar! I sent a sales email for a week and then closed the cart on Friday.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_a_lead_magnet\"><\/span>Do you have a lead magnet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes! I have many <a href=\"https:\/\/coursemethod.com\/types-of-lead-magnets.html\">lead magnets<\/a>. Leading to my side hustle course, my main ones are a PDF of my side hustle case study as well as a free email course called Seven Days to a Side Business. These help my audience see why I made this course and my own story in scaling my side hustle.<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-15188\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-4.jpg\" alt=\"Leah Gervais Courses\" width=\"1200\" height=\"684\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-4.jpg 1200w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-4-300x171.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-4-1030x587.jpg 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-4-768x438.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-4-50x29.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What%E2%80%99s_the_traffic_strategy_that_works_best_for_you\"><\/span>What&#8217;s the traffic strategy that works best for you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest! I put a lot of effort into it early on and it paid off. I have a full-on Pinterest team member at this point. It&#x2019;s powerful! Currently, I receive about 200K monthly views on Pinterest. My business is also on Instagram where we have about 20K followers.<\/p>\n<p>I also use Facebook Ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_online_course_platform_are_you_using\"><\/span>What online course platform are you using?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I use my website as my online course platform and I love it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_there_any_features_you_wish_it_had\"><\/span>Are there any features you wish it had?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I wish I could track how much of the modules people actually go through.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_made_you_decide_to_use_your_chosen_platform_over_others\"><\/span>What made you decide to use your chosen platform over others?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#x2019;s too easy to get overly complicated with online businesses using so many <a href=\"https:\/\/coursemethod.com\/online-course-platforms-guide\">different online course platforms<\/a>. I used to use <a class=\"thirstylink\" rel=\"sponsored\" title=\"Teachable home page affiliate link\" href=\"https:\/\/coursemethod.com\/go\/teachable\" data-shortcode=\"true\">Teachable<\/a> but didn&#x2019;t like their sales pages. Plus they didn&#x2019;t have an email service provider. So once I was using 5+ different platforms just for one course, it seemed unnecessary so I switched back to my website to host it all.<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-15191\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-7.jpg\" alt=\"Urban20Something Start Side Hustle\" width=\"1200\" height=\"510\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-7.jpg 1200w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-7-300x128.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-7-1030x438.jpg 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-7-768x326.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-7-50x21.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_other_tools_do_you_use_to_run_your_online_course_business\"><\/span>What other tools do you use to run your online course business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ActiveCampaign to email my students and <a class=\"thirstylink\" rel=\"sponsored\" title=\"Leadpages\" href=\"https:\/\/coursemethod.com\/go\/leadpages\" data-shortcode=\"true\">LeadPages<\/a> to create my sales pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_books_or_training_programs_have_you_found_useful_on_your_journey_to_a_successful_business_owner_that_others_might_find_valuable_too\"><\/span>What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Science of Getting Rich by Wallace D. Wattles &#8211; my favorite one ever!<\/p>\n<h2>Do you have any big mistakes you&#x2019;ve made along the way that you&#x2019;d be willing to share?<\/h2>\n<p>Test all digital products and services before you create them, no exception. You don&#x2019;t get to assume you know all the buying habits of your audience, so test out the digital products before you actually create it. You&#x2019;ll save yourself so much time!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_share_some_idea_of_revenue\"><\/span>Please share some idea of revenue.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We generate a minimum of $20k\/month.<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-15187\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-3.jpg\" alt=\"Leah Gervais Programs\" width=\"1200\" height=\"662\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-3.jpg 1200w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-3-300x166.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-3-1030x568.jpg 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-3-768x424.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-3-50x28.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Please_tell_us_a_little_about_what_the_money_you%E2%80%99ve_earned_from_your_courses_has_done_for_you\"><\/span>Please tell us a little about what the money you&#8217;ve earned from your courses has done for you.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It changed my entire life! It made me more than I was making at my 9-5 job, got me out of my 9-5, helped me become my own boss, turned into a six-figure business, helped me pay for my dream wedding, I can&#x2019;t even express enough how much my life has changed from this business!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_has_creating_your_digital_training_company_done_for_you_personally\"><\/span>What has creating your digital training company done for you personally?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#x2019;s allowed me to directly help people! I never felt like I made so much of an impact at a 9-5 job.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_a_story_of_a_transformation_from_any_of_your_clients\"><\/span>Do you have a story of a transformation from any of your clients?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So many of my clients were able to leave their 9-5 jobs because of my course!<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fleah-gervais.html&#038;text=One%20student%20started%20with%20my%20side%20hustle%20course%20on%20a%20whim%20and%20within%208%20months%2C%20was%20able%20to%20leave%20her%20prestigious%20job%20at%20a%20global%20tech%20firm%20to%20work%20for%20herself.%20-Leah%20Gervais&#038;via=course_method&#038;related=course_method' target='_blank'rel=\"noopener noreferrer\">One student started with my side hustle course on a whim and within 8 months, was able to leave her prestigious job at a global tech firm to work for herself. -Leah Gervais <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcoursemethod.com%2Fleah-gervais.html&#038;text=One%20student%20started%20with%20my%20side%20hustle%20course%20on%20a%20whim%20and%20within%208%20months%2C%20was%20able%20to%20leave%20her%20prestigious%20job%20at%20a%20global%20tech%20firm%20to%20work%20for%20herself.%20-Leah%20Gervais&#038;via=course_method&#038;related=course_method' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<p>One student took my course and went on to quit her job and travel full-time with her husband. The list doesn&#x2019;t end!<\/p>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-15192\" src=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-8.jpg\" alt=\"Leah Gervais Video Samples\" width=\"1200\" height=\"357\" srcset=\"https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-8.jpg 1200w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-8-300x89.jpg 300w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-8-1030x306.jpg 1030w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-8-768x228.jpg 768w, https:\/\/coursemethod.com\/wp-content\/uploads\/2020\/03\/Leah-Gervais-8-50x15.jpg 50w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_advice_do_you_have_for_people_just_starting_out\"><\/span>What advice do you have for people just starting out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The sooner you start, the more you have to gain!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learn_more_about_Leah_Gervais_and_Urban20Something\"><\/span>Learn more about Leah Gervais and Urban20Something:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Website: <a href=\"https:\/\/www.urban20something.com\/\">urban20something.com<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.instagram.com\/urban20something\/\">Instagram<\/a>&#xA0;<\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.pinterest.com\/u20something\/\">Pinterest<\/a>&#xA0;<\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.facebook.com\/urban20something\/\">Facebook<\/a> &#xA0;<\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/channel\/UCj2Bqp7TVBhOOqqnHg41lEw?disable_polymer=true\">Youtube<\/a> &#xA0;<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Who: Leah Gervais&#xA0; Website: urban20something.com Course Topic: Starting an online business Interesting Stats: 200K monthly views on Pinterest Who are you and what courses have you created? My name is Leah Gervais and I&#8217;m the founder of Urban20Something. The goal of Urban20Something.com is to help younger professionals learn about what&#x2019;s possible besides getting and keeping a regular 9 to 5 job. We offer 3 main courses that I&#x2019;ve listed out here: Seven Days to a Side Hustle: This is a free 7-day email course. It covers starting a business while having a 9 to 5 job. Start Your Side Hustle:\u2026<\/p>\n","protected":false},"author":1,"featured_media":15185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[108],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Showing Budding Young Entrepreneurs the Ropes<\/title>\n<meta name=\"description\" content=\"My name is Leah Gervais and I&#039;m the founder of Urban20Something. 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