{"id":13,"date":"2023-07-21T08:41:47","date_gmt":"2023-07-21T07:41:47","guid":{"rendered":"http:\/\/www.cpp.local\/?page_id=13"},"modified":"2025-09-18T13:33:21","modified_gmt":"2025-09-18T12:33:21","slug":"strategy","status":"publish","type":"page","link":"https:\/\/corporate.cppgroup.com\/about-us\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"

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Our strategy<\/h1>

Our ambition is to be, through our Blink Parametric business a leading global provider of digital assistance products and solutions that improve bad days.<\/p>\n<\/div>

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Our strategic priorities<\/h2>
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We have made significant strides in our multi-year journey to transform the Group into a simpler business.<\/p>\n

We have aligned our products and businesses towards high-growth markets, combined with long-term investment plans to ensure that Blink Parametric maximises its market potential to deliver enhanced margins and diversified, sustainable, and recurring revenue.<\/p>\n<\/div>

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1. Grow<\/div>\n

Organic growth, attracting new clients and increasing market and geographic penetration <\/b><\/p>\n

Blink Parametric is the Group\u2019s only global business focused on delivering parametric solutions to worldwide travel insurance (flight delay and lost luggage) and consumer cyber security markets.<\/p>\n

It forms a key part of the Group\u2019s strategy and needs sustained investment over the medium-term to realise its full potential. The Group has made significant progress scaling Blink throughout 2024, and the business is now in a substantially stronger position, operating across 22 geographies with 28 partners and retaining 100% renewal of client contracts.<\/p>\n

We will continue to scale Blink through investments in commercial teams, product and technology infrastructure, improving operational capacity and efficiency.<\/p>\n

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2. Optimise<\/div>\n

Investments in technology to meet more of our partner needs and drive product extension and new product development<\/b>.<\/b><\/p>\n

Blink enhanced its technology stack and platform in 2024 following the completion of its operational scalability programme, achieving ISO 27001\u00a0 accreditation and further optimisation of its integrated customer experiences.<\/p>\n

Blink will continue to focus on the ongoing improvement of its platform and data warehouse, deployment of a 24\/7 support portal for its insurance partners and the reorganisation of product and tech teams under a pod model to allow for dedicated teams to manage new and existing products, and increase capacity, speed and quality of execution.<\/p>\n<\/div> <\/div> \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n

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3. Transform<\/div>\n

Transition to a digital, parametric business through the transformation of our operating model and culture. <\/b><\/p>\n

CPP continued the simplification and increased focus of the Group in 2024 through divestments of our Legacy Italian business, Globiva and KYND. The disposal of our CPP Turkey and CPP India\u00a0 businesses completed in 2025, and the implementation of the UK Legacy wind-down commenced, with UK policies to run off by the end of 2026.<\/p>\n

The Group continues to move to a new operating model, providing central functions at a reduced cost.<\/p>\n

The Group will focus on developing a simplified corporate centre, and an ambitious culture within Blink Parametric, ensuring that structures, capabilities and cultures evolve to support growth and maintain discipline.<\/p>\n<\/div> <\/div> \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n

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What this strategy gives us<\/h2><\/div>\n <\/div>\n\n
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A simpler<\/span> to understand business with increased visibility on contracted revenues<\/strong><\/h4>\n

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A focused<\/span> and sustainable business<\/strong><\/h4>\n

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A global,<\/span> growth orientated business with a lower central cost model<\/strong><\/h4>\n

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A differentiated suite of higher margin, tech-based products<\/span><\/strong><\/h4>\n

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For more detail on our strategy visit our 2024 Annual Report and Accounts<\/a><\/p>\n<\/div>

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Our leadership team<\/a><\/div>\n
Meet the CPPGroup Plc Board and Executive Management Committee.<\/div>\n
People & CPP Life<\/a><\/div> \n <\/div>\n <\/div>\n <\/div>\n
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Our businesses<\/a><\/div>\n
Learn about the make-up of CPPGroup Plc.<\/div>\n
Our businesses<\/a><\/div> \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n
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Investor Hub<\/h2>\n

Get the information you need whether you\u2019re an existing or potential investor<\/p>\n<\/div> \n \n

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CPP Group Plc Annual Report and Accounts 2024<\/h3>\n
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Get in touch<\/h2><\/div>\n

Drop us a line to learn more about CPP or to find our locations around the world.<\/p>\n<\/div><\/div>\n

Contact<\/a><\/div>\n <\/div> \n <\/div>\n <\/div>\n\n [\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Moving towards a product led InsurTech business led by Blink Parametric and supported by CPP India and CPP Turkey.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-13","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"Product Led InsurTech Business | CPP India & Turkey | CPP<\/title>\n<meta name=\"description\" content=\"Moving towards a product led InsurTech business led by Blink Parametric and supported by CPP India and CPP Turkey. 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