{"id":4584,"date":"2023-04-11T11:55:13","date_gmt":"2023-04-11T11:55:13","guid":{"rendered":"https:\/\/conversion.com\/?post_type=framework&#038;p=4584"},"modified":"2023-08-21T21:51:46","modified_gmt":"2023-08-21T21:51:46","slug":"pie-framework","status":"publish","type":"framework","link":"https:\/\/conversion.com\/framework\/pie-framework\/","title":{"rendered":"PIE Prioritization Framework"},"content":{"rendered":"\t\t\t\t<section class=\"hero-framework hero-framework--small hero-framework--has-intro\">\n\t\t\t<div class=\"hero-framework__background hero-framework__background--desktop\" data-ref='desktop-image'>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-hero-desktop.png\"\n     data-srcset=\"https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-hero-desktop.png 360w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-hero-desktop.png 768w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-hero-desktop.png 1440w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-hero-desktop.png 2000w\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"hero-framework__background hero-framework__background--mobile hero-framework__background--mobile-bottom\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-mobile-hero-570x637.png\"\n     data-srcset=\"https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-mobile-hero-142x159.png 360w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-mobile-hero-285x318.png 768w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-mobile-hero-570x637.png 1440w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-mobile-hero.png 2000w\" \/>\t\t<\/div>\n\t\t\n\t<div class=\"container container--medium hero-framework__container\" data-ref=\"container\">\n\t\t<div class=\"hero-framework__text\">\n\t\t\t\t\t\t\t<h1 class=\"hero-framework__title\">PIE Prioritization Framework<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"hero-framework__content\"><p>Prioritize your test ideas with the PIE Framework<\/p>\n<p>The PIE prioritization framework was originally designed by Conversion President, Chris Goward, to prioritize A\/B test target areas. In other words, it was meant to answer the question: \u201cWhere should I test first?\u201d.<\/p>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"hero-framework__intro hero-framework__intro--desktop\">\n\t\t\t<div class=\"container hero-framework__intro-container\">\n\t\t\t\t<div class=\"hero-framework__intro-inner\">\n\t\t\t\t\t<div class=\"hero-framework__intro-col\">\n\t\t\t\t\t\t<h4 class=\"hero-framework__intro-title\">What is the PIE Prioritization Framework?<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"hero-framework__intro-col\">\n\t\t\t\t\t\t<p>Today, companies like HubSpot use PIE to prioritize other opportunities, such as, \u201cWhich idea should I test first?\u201d and \u201cWhich personalized experience should I test first?\u201d, each of which may have different sub-factors.<\/p>\n<p>These are important questions: You can\u2019t test everywhere or everything at once. With limited time and resources and, most importantly, limited traffic to allocate to each test, prioritization is a key part of your conversion optimization plan.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t<div class=\"hero-framework__intro hero-framework__intro--mobile\">\n\t\t<div class=\"container hero-framework__intro-container\">\n\t\t\t<div class=\"hero-framework__intro-inner\">\n\t\t\t\t<div class=\"hero-framework__intro-col\">\n\t\t\t\t\t<h4 class=\"hero-framework__intro-title\">What is the PIE Prioritization Framework?<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"hero-framework__intro-col\">\n\t\t\t\t\t<p>Today, companies like HubSpot use PIE to prioritize other opportunities, such as, \u201cWhich idea should I test first?\u201d and \u201cWhich personalized experience should I test first?\u201d, each of which may have different sub-factors.<\/p>\n<p>These are important questions: You can\u2019t test everywhere or everything at once. With limited time and resources and, most importantly, limited traffic to allocate to each test, prioritization is a key part of your conversion optimization plan.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<section class=\"framework-content framework-content__background--white framework-content__font-color--white\">\n\t<div class=\"container container--medium framework-content__container\">\n\t\t<div class=\"framework-content__inner\">\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t\t<div class=\"framework-content__desc\">\n\t\t\t\t\t<p>Prioritizing where you invest energy will give you better returns by emphasizing pages that are more important to your business. At Conversion, we have consistently found that teams who have used tools like the PIE workbook as training materials on how to properly prioritize web optimization, are more effective in determining how to design the strongest experimentation roadmap for their company.<\/p>\n<p><img decoding=\"async\" style=\"width: 400px;\" src=\"https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/Prioritization-w-logo@2.png\" alt=\"\" \/><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"framework-content framework-content__background--black framework-content__font-color--black\">\n\t<div class=\"container container--medium framework-content__container\">\n\t\t<div class=\"framework-content__inner\">\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t\t<h4 class=\"framework-content__title framework-content__font-color--black\">The 3 criteria to prioritize pages<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t\t<div class=\"framework-content__desc\">\n\t\t\t\t\t<h5 style=\"color: white;\">Potential<\/h5>\n<p>How much improvement can be made on this page(s)? You should prioritize your worst performers. This should take into account your web analytics data, customer data, and expert heuristic analysis of user scenarios.<\/p>\n<h5 style=\"color: white;\">Importance<\/h5>\n<p>How valuable is the traffic to this page(s)? Your most important pages are those with the highest volume and the costliest traffic. You may have identified pages that perform terribly, but if they don\u2019t have significant volume of costly traffic, they aren\u2019t testing priorities.<\/p>\n<h5 style=\"color: white;\">Ease<\/h5>\n<p>How difficult will it be to implement a test on this page or template? The final consideration is the degree of difficulty of actually running a test on this page, which includes technical implementation, and organizational or political barriers.<br \/>\nThe less time and resources you need to invest for the same return, the better. This includes both technical and \u201cpolitical\u201d ease. A page that would be technically easy to test on may have many stakeholders or vested interests that can cause barriers (like your homepage, for example).<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"framework-content framework-content__background--white framework-content__font-color--white\">\n\t<div class=\"container container--medium framework-content__container\">\n\t\t<div class=\"framework-content__inner\">\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t\t<h4 class=\"framework-content__title framework-content__font-color--white\">Sample PIE prioritization analysis<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t\t<div class=\"framework-content__desc\">\n\t\t\t\t\t<p>You can quantify each of your potential opportunities based on these criteria to create your test priority list. We use the PIE Framework in a table to turn all of these data inputs into an objective number ranking.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/conversion.com\/wp-content\/uploads\/2023\/04\/PIE-framework-w-logo@2.png\" \/><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n<section class=\"framework-content framework-content__background--white framework-content__font-color--white\">\n\t<div class=\"container container--medium framework-content__container\">\n\t\t<div class=\"framework-content__inner\">\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t\t<h4 class=\"framework-content__title framework-content__font-color--white\">&#8220;Figuring out the &#8220;What?&#8221;<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"framework-content__col\">\n\t\t\t\t\t\t\t<div class=\"framework-content__desc\">\n\t\t\t\t\t<h5 id=\"easier\">The EASIER Method<\/h5>\n<p>Once high value areas of customer facing properties have been determined, the next step is to determine what to test. Clients often have a lot of ideas, but not all of them are feasible or meaningful right now. The EASIER Framework allows us to remove all biases from the decision making process.<\/p>\n<div>\n<div>EASIER Framework:<\/div>\n<ul>\n<li><strong>E<\/strong>vidence \u2013 Quality and quantity of evidence collected<\/li>\n<li><strong>A<\/strong>lignment \u2013 How well the idea aligns with business objectives<\/li>\n<li><strong>S<\/strong>peed \u2013 How many days will the test need to run<\/li>\n<li><strong>I<\/strong>mpact \u2013 Estimated financial Impact<\/li>\n<li><strong>E<\/strong>ffort \u2013 Time &amp; resources<\/li>\n<li><strong>R<\/strong>eality \u2013 Likelihood of being productionalized<\/li>\n<\/ul>\n<div>The EASIER scoring system not only helps determine the best hypotheses to prioritize, it also helps to reduce fallout around idea ownership. Having an agreed upon system to handle tests objectively takes politics out of the equation, and allows you to be smarter with your testing.<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"featured-workbook\">\n\t<div class=\"container\">\n\t\t<div class=\"featured-workbook__content\">\n\t\t\t<div class=\"featured-workbook__content--col\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"featured-workbook__content--title\">Featured workbook<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"featured-workbook__content--text\"><p><strong>Start prioritizing where and what to test first with the PIE workbook<\/strong><\/p>\n<p>Use this workbook to identify and categorize the Potential, Importance, and Ease of your webpages and hypotheses. <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"featured-workbook__content--col\">\n\t\t\t\t\t\t\t\t<div class=\"featured-workbook__content--form 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