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Contemporary Hit Radio is Dead.
How Top 40 Radio flatlined and took pop music with it.
Sep 12, 2025
•
Irene Hulme
12
2
2
The Mushroom Murder Trial Is Bigger Than True Crime. It's A Content Strategy.
Yes, this is newsjacking. No, I’m not sorry. Here’s why it works.
Jun 23, 2025
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Irene Hulme
8
1
1
Triple J: Australia’s Most Successful Failure.
How a declining radio brand convinced an entire nation to have feelings about a playlist.
Jul 29, 2025
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Irene Hulme
13
2
2
If You Only Get One Superpower, Make It This
A letter to my younger self about the one skill that changes everything.
Jul 24, 2025
•
Irene Hulme
14
2
2
A Drug Disguised As A Radio Show.
The Kyle & Jackie O Detox Diary: A Love Story. A Cautionary Tale. A Relapse In Real Time.
Jun 16, 2025
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Irene Hulme
10
1
1
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Radio Killed the Radio Star
May 26, 2025
•
Irene Hulme
14
5
3
Sydney's Radio Riddle: Re-Thinking the Kyle & Jackie O Sydney Ratings Dip
May 11, 2025
•
Irene Hulme
12
2
The Accidental Revolution: What Happened When I Let 20-Year-Olds Program a Radio Station
May 24, 2025
•
Irene Hulme
12
4
2
If You Only Get One Superpower, Make It This
Jul 24, 2025
•
Irene Hulme
14
2
2
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New Music Is Giving Temu - And That's Not a Compliment.
I’ve listened to more songs than Max Martin has writing credits — and honestly, that’s creeping into Guinness territory.
Jun 8, 2025
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Irene Hulme
6
10
3
How ‘Be Authentic’ Became the Most Useless Feedback in Media
Ah yes, the pursuit of Authenticy, the gold standard.
Jun 3, 2025
•
Irene Hulme
6
7
2
I Used to Love Him. Then he Got Famous.
That hits hard, doesn't it? There's something almost tragic about it, saying goodbye to the very thing that made someone special in the first place.
Jun 1, 2025
•
Irene Hulme
7
3
1
Radio Killed the Radio Star
The golden era of television salaries might be on the way out according to The Australian. With networks slashing budgets, renegotiating deals, even…
May 26, 2025
•
Irene Hulme
14
5
3
The Accidental Revolution: What Happened When I Let 20-Year-Olds Program a Radio Station
Spoiler: It led to the biggest music movement in the country.
May 24, 2025
•
Irene Hulme
12
4
2
Why the Next Great Radio Star Might Be a Bartender on TikTok
What a viral video taught me about the future of radio storytelling
May 19, 2025
•
Irene Hulme
5
3
Radio's Biggest Blunder, Plain and Simple.
In 2015, during my fleeting tenure as Content Director for ‘2DAYFM’ in Sydney, I crossed paths with one Ryan Jon Dunn.
May 14, 2025
•
Irene Hulme
10
5
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