{"id":33823,"date":"2026-01-26T10:00:00","date_gmt":"2026-01-26T15:00:00","guid":{"rendered":"https:\/\/contentrules.com\/?p=33823"},"modified":"2026-04-13T10:27:22","modified_gmt":"2026-04-13T14:27:22","slug":"content-problems-vs-process-problems","status":"publish","type":"post","link":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/","title":{"rendered":"Content Problems vs. Process Problems: Can AI Help You Spot the Difference?\u00a0"},"content":{"rendered":"\n<p><span data-contrast=\"auto\">When we work with customers, we spend a lot of time uncovering problems. Usually, that\u2019s&nbsp;why they call us in the first place \u2014 something&nbsp;isn\u2019t&nbsp;working. And&nbsp;often,&nbsp;it\u2019s&nbsp;not just one problem.&nbsp;It\u2019s&nbsp;a mix of&nbsp;issues&nbsp;tangled together.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">One of the simplest, and most powerful, ways to make sense of those issues is to split them into two buckets:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content problems<\/li>\n\n\n\n<li>Process and content management problems<\/li>\n<\/ul>\n\n\n\n<p>AI is shaking things up in both categories. But here\u2019s the catch: if you don\u2019t know which kind of problem you\u2019re dealing with, AI can become more of a distraction than a solution.<\/p>\n\n\n\n<p>So, let\u2019s walk through what each category means, where AI can (and can\u2019t) help, and then you can test yourself with a quick quiz at the end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-content-problems\">Content problems<\/h2>\n\n\n\n<p>Content problems live in the content itself. These are the things readers see, and AI can often lend a hand here. Think about it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incorrect information.<\/strong> AI can draft content at lightning speed, but it also \u201challucinates.\u201d Human fact-checking is still non-negotiable.<\/li>\n\n\n\n<li><strong>Spelling and grammar.<\/strong> Tools like Grammarly or Microsoft Editor are AI-powered assistants that catch most slipups before your readers do.<\/li>\n\n\n\n<li><strong>Inconsistent style.<\/strong> Maybe one page says \u201ccustomer\u201d while another says \u201cclient.\u201d AI can help flag these inconsistencies and nudge content toward your style guide.<\/li>\n\n\n\n<li><strong>Messy visuals.<\/strong> Poor-quality images or inconsistent graphics? AI tools can now resize, compress, and even generate visuals. But if they\u2019re used carelessly, you\u2019ll just trade one style problem for another.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Content problems are addressed by fixing the content itself. At a minimum, you need a style guide and writer training. Optimally, you\u2019ll adopt good editorial practices and implement technology to enable content creators to follow the organization\u2019s standards for structure, style, and terminology.<\/span><\/p>\n\n\n\n<p><strong><span class=\"TextRun SCXW227998489 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227998489 BCX0\" data-ccp-parastyle=\"Normal (Web)\">The bottom line:&nbsp;<\/span><\/span><\/strong><span class=\"TextRun MacChromeBold SCXW227998489 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227998489 BCX0\" data-ccp-charstyle=\"Strong\"><a href=\"https:\/\/contentrules.com\/the-triage-triangle-solving-complex-content-problems\/\">AI can fix and polish<\/a>, but it&nbsp;<\/span><span class=\"NormalTextRun SCXW227998489 BCX0\" data-ccp-charstyle=\"Strong\">doesn\u2019t<\/span><span class=\"NormalTextRun SCXW227998489 BCX0\" data-ccp-charstyle=\"Strong\">&nbsp;replace the need for a style guide, trained writers, or an editorial process.<\/span><\/span><span class=\"EOP SCXW227998489 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-process-and-content-management-problems\">Process and content management problems<\/h2>\n\n\n\n<p><span class=\"TextRun SCXW52508196 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW52508196 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Process problems are sneakier. They show up in the way content is created, stored, and managed \u2014 not in the words or images themselves.&nbsp;<\/span><span class=\"NormalTextRun SCXW52508196 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW52508196 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;what they look like:<\/span><\/span><span class=\"EOP SCXW52508196 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outdated content.<\/strong> AI might spot old content or even suggest an update, but the real fix is a repeatable process that reviews content regularly.<\/li>\n\n\n\n<li><strong>Content that can\u2019t be found.<\/strong> AI-powered search is getting smarter, but without good tagging and structure, it\u2019s still a haystack problem.<\/li>\n\n\n\n<li><strong>Missing content.<\/strong> Sure, AI can generate drafts to fill gaps. But if your process doesn\u2019t ensure the right content gets created at the right time, those gaps keep reappearing.<\/li>\n\n\n\n<li><strong>Too much content.<\/strong> AI can summarize or classify mountains of text, but deciding what to retire or archive? That\u2019s a process call, not an algorithm call.<\/li>\n<\/ul>\n\n\n\n<p><span class=\"TextRun SCXW141104377 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141104377 BCX0\" data-ccp-parastyle=\"Normal (Web)\">So,<\/span><span class=\"NormalTextRun SCXW141104377 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;while AI can help you&nbsp;<\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW141104377 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141104377 BCX0\" data-ccp-charstyle=\"Strong\">manage scale<\/span><\/span><\/strong><span class=\"TextRun SCXW141104377 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141104377 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, it&nbsp;<\/span><span class=\"NormalTextRun SCXW141104377 BCX0\" data-ccp-parastyle=\"Normal (Web)\">won\u2019t<\/span><span class=\"NormalTextRun SCXW141104377 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;give you <a href=\"https:\/\/contentrules.com\/ai-below-the-surface\/\">governance, workflows, or accountability.<\/a> Those are human jobs.<\/span><\/span><span class=\"EOP SCXW141104377 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-difference-still-matters\">What\u2019s the difference still matters<\/h2>\n\n\n\n<p><span class=\"TextRun SCXW221849607 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221849607 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW221849607 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;why this distinction is more important than ever:<\/span><\/span><span class=\"EOP SCXW221849607 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI works best on content problems \u2014 catching errors, enforcing style, polishing text.<\/li>\n\n\n\n<li>AI can help with process problems \u2014 making search smarter, tagging easier, content cleanup faster \u2014 but it won\u2019t fix the root cause.<\/li>\n<\/ul>\n\n\n\n<p><span class=\"TextRun SCXW254551754 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254551754 BCX0\" data-ccp-parastyle=\"Normal (Web)\">If you misclassify the problem,&nbsp;<\/span><span class=\"NormalTextRun SCXW254551754 BCX0\" data-ccp-parastyle=\"Normal (Web)\">you\u2019ll<\/span><span class=\"NormalTextRun SCXW254551754 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;end up solving the wrong thing.&nbsp;<\/span><span class=\"NormalTextRun SCXW254551754 BCX0\" data-ccp-parastyle=\"Normal (Web)\">That\u2019s<\/span><span class=\"NormalTextRun SCXW254551754 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;true with or without AI.<\/span><\/span><span class=\"EOP SCXW254551754 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quiz-time\">Quiz time!<\/h2>\n\n\n\n<p>Think you can spot the difference? Categorize the problems below \u2014 and consider how AI might (or might not) help.<\/p>\n\n\n<div class=\"afa-acf-quiz js-afa-acf-quiz\" id=\"afa-acf-quiz\">  <div class=\"afa-acf-quiz__header\">    <div class=\"afa-acf-quiz__message\" aria-live=\"polite\"><\/div>  <\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"0\" data-correct=\"1\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">1. <\/span>Outdated content remains available to the public when it shouldn\u2019t<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q0_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q0_opt0\" name=\"afa_acf_quiz_q0\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q0_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q0_opt1\" name=\"afa_acf_quiz_q0\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Process. AI can help flag outdated pages, but only governance and workflows keep it from happening again.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"1\" data-correct=\"0\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">2. <\/span>Current content is inaccurate<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q1_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q1_opt0\" name=\"afa_acf_quiz_q1\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q1_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q1_opt1\" name=\"afa_acf_quiz_q1\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Content. AI can check consistency or suggest rewrites, but only human SMEs ensure accuracy.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"2\" data-correct=\"1\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">3. <\/span>People cannot find the content they need<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q2_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q2_opt0\" name=\"afa_acf_quiz_q2\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q2_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q2_opt1\" name=\"afa_acf_quiz_q2\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Process. AI-powered search helps, but strong metadata and structure are the real fix.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"3\" data-correct=\"1\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">4. <\/span>People find too much content when they search<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q3_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q3_opt0\" name=\"afa_acf_quiz_q3\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q3_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q3_opt1\" name=\"afa_acf_quiz_q3\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Process. AI can filter or summarize, but content governance decisions keep things tidy.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"4\" data-correct=\"0\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">5. <\/span>People cannot follow the steps to install a product<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q4_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q4_opt0\" name=\"afa_acf_quiz_q4\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q4_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q4_opt1\" name=\"afa_acf_quiz_q4\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Content. This is about clarity. AI can suggest simpler wording, but the content itself needs to be rewritten.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"5\" data-correct=\"1\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">6. <\/span>People cannot find the steps to install a product<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q5_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q5_opt0\" name=\"afa_acf_quiz_q5\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q5_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q5_opt1\" name=\"afa_acf_quiz_q5\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Process. AI search can surface steps faster, but publishing workflows are the real issue.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"6\" data-correct=\"1\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">7. <\/span>We cannot produce content for all the products we\u2019re releasing<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q6_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q6_opt0\" name=\"afa_acf_quiz_q6\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q6_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q6_opt1\" name=\"afa_acf_quiz_q6\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Process. AI can draft faster, but only process fixes ensure coverage and quality.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"7\" data-correct=\"1\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">8. <\/span>Engineers are writing content because we\u2019re understaffed<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q7_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q7_opt0\" name=\"afa_acf_quiz_q7\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q7_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q7_opt1\" name=\"afa_acf_quiz_q7\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Process. AI tools can support non-writers, but staffing and workflow changes solve the root cause.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"8\" data-correct=\"0\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">9. <\/span>The content created by engineers is confusing<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q8_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q8_opt0\" name=\"afa_acf_quiz_q8\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q8_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q8_opt1\" name=\"afa_acf_quiz_q8\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Content. AI can help simplify text, but it\u2019s still a matter of rewriting for clarity.<\/div><\/div><div class=\"afa-acf-quiz__question js-afa-acf-quiz-question\" data-qindex=\"9\" data-correct=\"1\">  <div class=\"afa-acf-quiz__qtext\"><span class=\"afa-acf-quiz__qnum\">10. <\/span>Our tools are outdated, making it difficult to do our job<\/div>  <ul class=\"afa-acf-quiz__options\">    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"0\" for=\"afa_acf_quiz_q9_opt0\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q9_opt0\" name=\"afa_acf_quiz_q9\" value=\"0\">        <span class=\"afa-acf-quiz__otext\">Content<\/span>      <\/label>    <\/li>    <li class=\"afa-acf-quiz__option\">      <label class=\"afa-acf-quiz__label js-afa-acf-quiz-label\" data-optindex=\"1\" for=\"afa_acf_quiz_q9_opt1\">        <input class=\"afa-acf-quiz__radio js-afa-acf-quiz-radio\" type=\"radio\" id=\"afa_acf_quiz_q9_opt1\" name=\"afa_acf_quiz_q9\" value=\"1\">        <span class=\"afa-acf-quiz__otext\">Process<\/span>      <\/label>    <\/li>  <\/ul>  <div class=\"afa-acf-quiz__explanation js-afa-acf-quiz-explanation\">Process. AI won\u2019t fix outdated tools \u2014 investment in new systems is required.<\/div><\/div>  <div class=\"afa-acf-quiz__actions\">    <button type=\"button\" class=\"afa-acf-quiz__btn js-afa-acf-quiz-submit\">Submit<\/button>    <div class=\"afa-acf-quiz__score js-afa-acf-quiz-score\">\u2014 \/ \u2014<\/div>  <\/div><\/div>\n\n\n\n<p><strong><span class=\"TextRun MacChromeBold SCXW132392376 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-charstyle=\"Strong\">Final thought:<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW132392376 BCX0\"><strong><span class=\"SCXW132392376 BCX0\">&nbsp;<\/span><\/strong><br class=\"SCXW132392376 BCX0\"><\/span><span class=\"TextRun SCXW132392376 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-parastyle=\"Normal (Web)\">AI is a powerful ally, but&nbsp;<\/span><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-parastyle=\"Normal (Web)\">it\u2019s<\/span><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;not a magic wand. The real trick is still knowing whether&nbsp;<\/span><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-parastyle=\"Normal (Web)\">you\u2019re<\/span><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;dealing with a&nbsp;<\/span><\/span><span class=\"TextRun SCXW132392376 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-charstyle=\"Emphasis\">content<\/span><\/span><span class=\"TextRun SCXW132392376 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-parastyle=\"Normal (Web)\">&nbsp;problem or a&nbsp;<\/span><\/span><span class=\"TextRun SCXW132392376 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-charstyle=\"Emphasis\">process<\/span><\/span><span class=\"TextRun SCXW132392376 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132392376 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> problem, then letting AI play the right supporting role.<\/span><\/span><span class=\"EOP SCXW132392376 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock solutions for content and process challenges. Differentiate and enhance with expert insights. Elevate your content strategy now!<\/p>\n","protected":false},"author":3,"featured_media":35682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228,5,375],"tags":[31,44,45,32,77,174,134],"class_list":["post-33823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-additional-resources","category-blog","category-content-operations","tag-content-2","tag-content-creation","tag-content-curation","tag-content-development","tag-content-management-systems","tag-content-quality","tag-global-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Problems in the Age of AI<\/title>\n<meta name=\"description\" content=\"Identify content problems that affect your work and discover how to resolve them with the right approach and AI insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentrules.com\/content-problems-vs-process-problems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Problems vs. Process Problems: Can AI Help You Spot the Difference?\u00a0\" \/>\n<meta property=\"og:description\" content=\"Identify content problems that affect your work and discover how to resolve them with the right approach and AI insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentrules.com\/content-problems-vs-process-problems\/\" \/>\n<meta property=\"og:site_name\" content=\"Content Rules, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T14:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contentrules.com\/wp-content\/uploads\/2024\/02\/content-problems-process-hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Val Swisher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contentrulesinc\" \/>\n<meta name=\"twitter:site\" content=\"@contentrulesinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Val Swisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/\"},\"author\":{\"name\":\"Val Swisher\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/#\\\/schema\\\/person\\\/31c8e153538f7d880139223d076bfa43\"},\"headline\":\"Content Problems vs. Process Problems: Can AI Help You Spot the Difference?\u00a0\",\"datePublished\":\"2026-01-26T15:00:00+00:00\",\"dateModified\":\"2026-04-13T14:27:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/\"},\"wordCount\":671,\"publisher\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentrules.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/content-problems-process-hero.png\",\"keywords\":[\"content\",\"content creation\",\"content curation\",\"content development\",\"content management systems\",\"content quality\",\"global content strategy\"],\"articleSection\":[\"Additional Resources\",\"Blogs\",\"Content Operations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/\",\"url\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/\",\"name\":\"Content Problems in the Age of AI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contentrules.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/content-problems-process-hero.png\",\"datePublished\":\"2026-01-26T15:00:00+00:00\",\"dateModified\":\"2026-04-13T14:27:22+00:00\",\"description\":\"Identify content problems that affect your work and discover how to resolve them with the right approach and AI insights.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/#primaryimage\",\"url\":\"https:\\\/\\\/contentrules.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/content-problems-process-hero.png\",\"contentUrl\":\"https:\\\/\\\/contentrules.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/content-problems-process-hero.png\",\"width\":1024,\"height\":658},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/content-problems-vs-process-problems\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/contentrules.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Problems vs. Process Problems: Can AI Help You Spot the Difference?\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/#website\",\"url\":\"https:\\\/\\\/contentrules.com\\\/\",\"name\":\"Content Rules, Inc.\",\"description\":\"the global content experts\",\"publisher\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/contentrules.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/#organization\",\"name\":\"Content Rules, Inc\",\"alternateName\":\"Content Rules\",\"url\":\"https:\\\/\\\/contentrules.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/contentrules.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/CR-logo-horizontal.png\",\"contentUrl\":\"https:\\\/\\\/contentrules.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/CR-logo-horizontal.png\",\"width\":525,\"height\":139,\"caption\":\"Content Rules, Inc\"},\"image\":{\"@id\":\"https:\\\/\\\/contentrules.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/contentrulesinc\"],\"description\":\"At Content Rules, we\u2019ve refined our approach over decades of working with organizations facing challenges just like yours. We\u2019ve been content experts at the forefront of our field since 1994, helping clients stay ahead of what\u2019s next. Led by founder Val Swisher, our team is known for anticipating key content trends\u2014from global-ready content to inclusive, AI-driven strategies\u2014and sharing that insight on stages around the world. As technology has evolved, we\u2019ve built proven approaches to deliver the right content to the right audience at the right time, anywhere in the world. We help leading enterprises shape smarter content strategies, optimize content ecosystems, and create content that gets results. We pair real-world experience with state-of-the-art tools to help you reach your content goals. We stay fluent in the latest platforms and emerging technologies. Every engagement is tailored to your audience and designed to move your business forward. Our clients see us as trusted advisors who help them navigate the complexities of an ever-evolving content landscape. We build long-term partnerships\u2014some spanning decades\u2014because our clients know they can rely on us for consistent, high-quality results.\",\"email\":\"marketing@contentrules.com\",\"legalName\":\"Content Rules, Inc.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/contentrules.com\\\/#\\\/schema\\\/person\\\/31c8e153538f7d880139223d076bfa43\",\"name\":\"Val Swisher\",\"description\":\"Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.\",\"url\":\"https:\\\/\\\/contentrules.com\\\/author\\\/vals\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content Problems in the Age of AI","description":"Identify content problems that affect your work and discover how to resolve them with the right approach and AI insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/","og_locale":"en_US","og_type":"article","og_title":"Content Problems vs. Process Problems: Can AI Help You Spot the Difference?\u00a0","og_description":"Identify content problems that affect your work and discover how to resolve them with the right approach and AI insights.","og_url":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/","og_site_name":"Content Rules, Inc.","article_published_time":"2026-01-26T15:00:00+00:00","article_modified_time":"2026-04-13T14:27:22+00:00","og_image":[{"width":1024,"height":658,"url":"https:\/\/contentrules.com\/wp-content\/uploads\/2024\/02\/content-problems-process-hero.png","type":"image\/png"}],"author":"Val Swisher","twitter_card":"summary_large_image","twitter_creator":"@contentrulesinc","twitter_site":"@contentrulesinc","twitter_misc":{"Written by":"Val Swisher","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/#article","isPartOf":{"@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/"},"author":{"name":"Val Swisher","@id":"https:\/\/contentrules.com\/#\/schema\/person\/31c8e153538f7d880139223d076bfa43"},"headline":"Content Problems vs. Process Problems: Can AI Help You Spot the Difference?\u00a0","datePublished":"2026-01-26T15:00:00+00:00","dateModified":"2026-04-13T14:27:22+00:00","mainEntityOfPage":{"@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/"},"wordCount":671,"publisher":{"@id":"https:\/\/contentrules.com\/#organization"},"image":{"@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/#primaryimage"},"thumbnailUrl":"https:\/\/contentrules.com\/wp-content\/uploads\/2024\/02\/content-problems-process-hero.png","keywords":["content","content creation","content curation","content development","content management systems","content quality","global content strategy"],"articleSection":["Additional Resources","Blogs","Content Operations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/","url":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/","name":"Content Problems in the Age of AI","isPartOf":{"@id":"https:\/\/contentrules.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/#primaryimage"},"image":{"@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/#primaryimage"},"thumbnailUrl":"https:\/\/contentrules.com\/wp-content\/uploads\/2024\/02\/content-problems-process-hero.png","datePublished":"2026-01-26T15:00:00+00:00","dateModified":"2026-04-13T14:27:22+00:00","description":"Identify content problems that affect your work and discover how to resolve them with the right approach and AI insights.","breadcrumb":{"@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contentrules.com\/content-problems-vs-process-problems\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/#primaryimage","url":"https:\/\/contentrules.com\/wp-content\/uploads\/2024\/02\/content-problems-process-hero.png","contentUrl":"https:\/\/contentrules.com\/wp-content\/uploads\/2024\/02\/content-problems-process-hero.png","width":1024,"height":658},{"@type":"BreadcrumbList","@id":"https:\/\/contentrules.com\/content-problems-vs-process-problems\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contentrules.com\/"},{"@type":"ListItem","position":2,"name":"Content Problems vs. Process Problems: Can AI Help You Spot the Difference?\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/contentrules.com\/#website","url":"https:\/\/contentrules.com\/","name":"Content Rules, Inc.","description":"the global content experts","publisher":{"@id":"https:\/\/contentrules.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contentrules.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contentrules.com\/#organization","name":"Content Rules, Inc","alternateName":"Content Rules","url":"https:\/\/contentrules.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contentrules.com\/#\/schema\/logo\/image\/","url":"https:\/\/contentrules.com\/wp-content\/uploads\/2025\/03\/CR-logo-horizontal.png","contentUrl":"https:\/\/contentrules.com\/wp-content\/uploads\/2025\/03\/CR-logo-horizontal.png","width":525,"height":139,"caption":"Content Rules, Inc"},"image":{"@id":"https:\/\/contentrules.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/contentrulesinc"],"description":"At Content Rules, we\u2019ve refined our approach over decades of working with organizations facing challenges just like yours. We\u2019ve been content experts at the forefront of our field since 1994, helping clients stay ahead of what\u2019s next. Led by founder Val Swisher, our team is known for anticipating key content trends\u2014from global-ready content to inclusive, AI-driven strategies\u2014and sharing that insight on stages around the world. As technology has evolved, we\u2019ve built proven approaches to deliver the right content to the right audience at the right time, anywhere in the world. We help leading enterprises shape smarter content strategies, optimize content ecosystems, and create content that gets results. We pair real-world experience with state-of-the-art tools to help you reach your content goals. We stay fluent in the latest platforms and emerging technologies. Every engagement is tailored to your audience and designed to move your business forward. Our clients see us as trusted advisors who help them navigate the complexities of an ever-evolving content landscape. We build long-term partnerships\u2014some spanning decades\u2014because our clients know they can rely on us for consistent, high-quality results.","email":"marketing@contentrules.com","legalName":"Content Rules, Inc."},{"@type":"Person","@id":"https:\/\/contentrules.com\/#\/schema\/person\/31c8e153538f7d880139223d076bfa43","name":"Val Swisher","description":"Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.","url":"https:\/\/contentrules.com\/author\/vals\/"}]}},"_links":{"self":[{"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/posts\/33823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/comments?post=33823"}],"version-history":[{"count":0,"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/posts\/33823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/media\/35682"}],"wp:attachment":[{"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/media?parent=33823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/categories?post=33823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contentrules.com\/wp-json\/wp\/v2\/tags?post=33823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}