{"id":30368,"date":"2020-05-12T17:19:13","date_gmt":"2020-05-13T00:19:13","guid":{"rendered":"http:\/\/contentrules.com\/?p=30368"},"modified":"2026-03-27T09:10:18","modified_gmt":"2026-03-27T13:10:18","slug":"which-content-to-transform","status":"publish","type":"post","link":"https:\/\/contentrules.com\/which-content-to-transform\/","title":{"rendered":"How to Decide Which Content to Transform and What to Do With It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30368\" class=\"elementor elementor-30368\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2596b4fd e-flex e-con-boxed e-con e-parent\" data-id=\"2596b4fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc019df a-link elementor-widget elementor-widget-text-editor\" data-id=\"6fc019df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Content transformation is the process of making existing content more versatile and reusable. It\u2019s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">In this blog series, we look at each of the four steps of content transformation. For a more detailed resource, including content transformation best practices and an overview of the content transformation toolkit, download our eBook <\/span><\/i><a href=\"https:\/\/contentrules.com\/content-transformation-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Content Transformation: Breathing New Life into Legacy Content<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p><h2>Step 2. Decide Which Content to Transform<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30378\" src=\"https:\/\/i0.wp.com\/contentrules.com\/wp-content\/uploads\/2020\/05\/Content-Transformation-decide.png\" alt=\"\" width=\"200\" height=\"190\" srcset=\"https:\/\/contentrules.com\/wp-content\/uploads\/2020\/05\/Content-Transformation-decide.png 328w, https:\/\/contentrules.com\/wp-content\/uploads\/2020\/05\/Content-Transformation-decide-300x285.png 300w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p><p><span style=\"font-weight: 400;\">Now that you know <a href=\"https:\/\/contentrules.com\/content-transformation-starts-here\/\">what content you have<\/a>, it\u2019s time to make some decisions. For each piece of content, you\u2019ll need to decide whether to:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convert the content format and split into reusable chunks<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convert the content format and rewrite the content in reusable chunks according to best practices<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leave as-is, do not transform<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Transformation Criteria<\/span><\/h3><p><span style=\"font-weight: 400;\">Here\u2019s a list of criteria that you can use to determine whether you should transform content. We recommend prioritizing content that meets three or more of these criteria:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Still in use \/ popular<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers search for this information<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Still in use \/ popular<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers search for this information<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analytics indicate this information is accessed often<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers call support for info<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Updated often<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highly visible products<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has high reuse potential<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Areas that we know customers have trouble<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evergreen content \u2013 does not update often, but is always useful or used<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Glossary<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product descriptions<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Definitions<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boilerplate content<\/span><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Legal<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regulatory and compliance information<\/span><\/li><\/ul><\/li><\/ul><blockquote><p><span style=\"font-weight: 400;\">You may have other criteria to add to the list. That\u2019s great! Add it and evaluate your content honestly. It\u2019s easy to get attached to content and then waste resources transforming content that does not provide enough ROI to be worth it.<\/span><\/p><\/blockquote><h3><span style=\"font-weight: 400;\">Content to Leave As-Is<\/span><\/h3><p><span style=\"font-weight: 400;\">Some legacy content is not worth transforming. Don\u2019t convert:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">End of life\u2019d products<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-term campaign content<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Event announcements<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time-dependent content<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If expense of converting is more than the value of the content<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unpopular content (analysis)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poorly written content (better to rewrite it)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Now that you have<\/span><a href=\"https:\/\/contentrules.com\/content-transformation-starts-here\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> located your content<\/span><\/a><span style=\"font-weight: 400;\"> and decided which content to transform, you\u2019re ready to move on to, you\u2019re ready to move on to <\/span><a href=\"https:\/\/contentrules.com\/three-methods-for-transforming-your-legacy-content-into-dynamic-assets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Step 3: Determine the Transformation Method<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"subhead\">Content Transformation: Breathing New Life into Legacy Content<\/p><p class=\"sub-txt\">Ready to liberate content from legacy formats? Want to transform it into modular, dynamic content assets? This eBook shows you how.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Now that you know what content you have, it\u2019s time to make some decisions. For each piece of content, you\u2019ll need to decide whether to:<\/p>\n","protected":false},"author":3,"featured_media":30378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,375,43],"tags":[],"class_list":["post-30368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-operations","category-content-strategy-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Decide Which Content to Transform and What to Do With It<\/title>\n<meta name=\"description\" content=\"It\u2019s easy to get attached to content and waste resources transforming content that does not provide a ROI. 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