What is Content Optimization? ebook

Val Swisher
March 3, 2017

eBook

The Ultimate Content Optimization Primer

Download this ebook on content optimization and learn what it takes to streamline your content like never before!

In this eBook, we demystify content optimization and show you how you can make your content:

Easier to read and comprehend in all languages
More efficient and less expensive to create, translate, locate, and manage

Optimizing content allows you to deliver the right content to the right people on the right device in the right language.

What you will learn:

Structure
Reuse
Separating text from format
Terminology management
Translation memory
How it all works together

There are many reasons to optimize your content:

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.