The Pink Dot

The Pink Dot

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There is no shortage on content advice. It’s just rarely made for someone like you.
You don’t need more visibility. You need to stop sounding like everyone else.
 • Wendy Beernaert
Why people trust familiar thinking more than impressive content
Real nuance rarely fits into short-form content
 • Wendy Beernaert
I don’t have time to post every day. This is what I do instead
Why you should consider content minimalism
 • Wendy Beernaert
You’re never just paying for the coffee…
Not sure if your offer is worth a higher price?
 • Wendy Beernaert
The straitjacket we put on our own writing
Why being known matters more than being strategic
 • Wendy Beernaert
Competence Gets You Considered. Trust Gets You Chosen.
I recently had a conversation with someone who runs an IT company.
 • Wendy Beernaert
You Don’t Build Trust With One Great Email
You build it with continuity
 • Wendy Beernaert
When Your Work Has Outgrown the Way You Sell It and Your Income Hasn’t
If this title makes you pause for a second, it’s probably because it describes something you already feel but haven’t quite put into words yet.
 • Wendy Beernaert
Is Your Short-Form Content Actually Helping People Trust You?
I’ve worked with health and wellness professionals for years.
 • Wendy Beernaert
The Pink Dot
The Pink Dot
How to translate your expertise into trust building content without losing your voice, so you can attract the right clients | Long form & LinkedIn
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