The BIG Toy Book Debuts on Saturday as Adventure Media & Events' Toy Fair Takeover Begins



Meet the team behind The Toy Book, The Toy Insider, The Pop Insider, FUNfluential, Sweet Suite, and Holiday of Play in Booth No. 3327.

The Pop Insider Drops Winter 2025 Issue

The Toy Book's sister publication — the ONLY magazine dedicated exclusively to licensed pop culture merch for the growing "kidult" market — is a must-read.

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Moose Toys Enters the Slime Industry with the Launch of Gui Gui



Gui Gui is a beauty-inspired slime designed for younger audiences.

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Mattel To Launch Jurassic World: Rebirth Toy Line



Toys find a way with costumes, playsets, and more.

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Spin Master Reveals Top 5 Playtime Trends for 2025



Spin Master decides the top five trends that will shape playtime this year.

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Franklin Sports and Hasbro to Debut NERF Line at Toy Fair

The new toys bring the whole family outside.

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TOMY Launches Toy Fair Lineup

TOMY will be at Toy Fair booth No. 6435.

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WeCool Toys to Debut Jelly Bands Bracelet Kits at Toy Fair

Jelly Bands will be on display at Booth No. 1665.

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Connetix names Ben Lawless-Jennings Head of Marketing

Moose Toys Shares Upcoming Product Lineup for Toy Fair

Fun In Motion Toys Gears Up for Toy Fair

Razor Debuts New Rides at Toy Fair

Cepia Relaunches ZhuZhu Pets for Newer Generations

PlayMonster Broadens Lineup With Never Have I Ever Party Game

Wrestling, Wizards, and Warriors: Diamond Select Toys Packs Toy Fair with Blockbuster Collectibles

Carrera Revell Unveils AI-Powered Racing System at Toy Fair

Playmates Toys Celebrates 10 Years of Miraculous with New Doll

Upper Deck Reveals New Details on Rush of Ikorr TCG

The LEGO Group Unveils Jurassic World Dinosaur Fossils: T.rex

POP Pub Marks 25 Years at Toy Fair

ToyFest Issues 2025 Post-Show Wrap-Up

Talkin’ Toys: Yoonique Redefines Plush with Innovation, Quality, and a Personal Touch



The Toy Book chats with a new brand that’s making waves…

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Disguise Signs a Multi-Year Contract Extension with The Pokémon Company International

The agreement renewal grants Disguise distribution and manufacturing rights.

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Toy Fair Terror: Trick or Treat Studios Reveals Bone-Chilling Collectibles

Fisch Game Gets Real with PhatMojo Toy Collaboration

Playmates Toys to Debut Team Mekbots: Animal Rescue Line at Toy Fair

Tytan Tiles Shares New Disney Magnetic Tiles Line for Toy Fair

‘Newstlagia’ Stretches Fresh Life Out of Old Toys with New Stretch Armstrong Line

Mattel, Hasbro Partner for Play-Doh Barbie Fashion Collection

Iyanu Toys Set for Toy Fair Debut

Just Play Expands into the Games Category



Warrior Cats Roars into Retail with Bonkers Toys and Retail Monster

MESH Helps Joins Amazon and Ravensburger to Empower Healthy Play

The MESH Helps Amazon storefront will make picking beneficial and healthy toys easier.

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Battat Launches Hey Bestie Brand, Debuting at Walmart

ZipString Hits Million Unit Milestone Ahead of Toy Fair

Schleich Celebrates 90th Anniversary with North American Expansion