Spin Master Talks Ms. Rachel; Jazwares Looks to Canada for Growth

January 9, 2025

The Toy Book’s 2025 International Innovation Issue is Here!

The Toy Book’s 40th volume concludes as we spin the globe for a look at the latest trends, innovations, and updates from around the world.

Read the new issue...

ICYMI: The Toy Book Reveals 2025 Pulse of Play Awards Finalists!

The buzz surrounding our first-ever awards program is heating up!

And the finalists are...

From the Editor: Innovation & Collaboration

The Global Play Community Kicks Off an Important New Year

Read the latest commentary…

‘The Toy Building’ by The Toy Association Preps for August Move-ins in Los Angeles

LA continues to grow as a central hub for the global toy industry.

New Year, New Builds: 9 LEGO Technic Sets to Look Forward to in 2025

The LEGO Group kicked off the year with more than 100 new products, including these for more complex builds.

Roll for Retro: Hasbro Launches New HeroQuest Tabletop Game

SilverHawks Fly Into Super7’s ReAction Figures Lineup

Billion-Dollar Blur: ‘Sonic The Hedgehog’ Franchise Races to Box Office History with Record-Breaking Success

Chuck E. Cheese, Munch’s Make-Believe Band Get the Bobblehead Treatment

Resource Partners Acquires Minority Stake in COBI Brick Manufacturer

Toys for Littles: Ms. Rachel Gets a Warm Welcome to the Toy Aisle

Meet the designers and product team behind one of the hottest brands in preschool!

Setting the Global Stage: The 51st Hong Kong Toys & Games Fair Opens for Business

The 2025 international toy fair season begins in Hong Kong…

THOMAS & FRIENDS BATTERY OPERATED O GAUGE TRAIN SET

LIONEL TRAINS

Age: 4+ | MSRP: $79.99

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YOONIQUE TOYS

Age: 3+ | MSRP: $5 AND UP

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NATIONAL GEOGRAPHIC EPIC CIRCUITS SCIENCE KIT

BLUE MARBLE

Age: 8+ | MSRP: $69.99

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THE ELF ON THE SHELF: A CHRISTMAS TRADITION

LIMITED 20TH ANNIVERSARY EDITION

THE LUMISTELLA COMPANY

Age: 4+ | MSRP: TBD

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SMART TOYS AND GAMES

Age: 10 MOS+ | MSRP: $12.99

EXPLORE PRODUCT

Aurora World Strikes Licensing Deal with Hasbro for Peppa Pig

Peppa, George, and more get the plush treatment from Aurora World.

Jerome Sage Joins RMS as VP of Sales, Brings Global Experience

Sage plans to travel between Los Angeles and Boston RMS showrooms to interact directly with retailers.

Wow! Stuff Names Kaya Leadsford Head of Global Sales

Leadsford joined WOW! Stuff six months ago as UK Senior National Accounts Manager.

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