Mattel Debuts WNBA Barbie; LA Fall Toy Preview Sells Out

July 18, 2024

Mattel Debuts WNBA Sue Bird Barbie Doll

The doll’s release coincides with a boom in professional women’s sports viewership.

ZURU Introduces New Garden, Disney, Home Mini Brands Lines

The play-and-display brand commands an enormous TikTok following.

Blues Traveler Set to Rock 'Party with a Purpose' as LA Fall Toy Preview Sells Out; TOTY Nominations Open

The Toy Association and The Toy Foundation make big plans for September with a sure-fire way to speed things up.

Spielwarenmesse to Host Model Car Hall of Fame Awards

The MCHOF will return to a live format for its annual awards in 2025.

Schleich Unveils First Recyclable Figures

Soundtrack for 'Ryan's World' Film to Feature Pentatonix, Other Artists

SEGA, KessCo to Release Sonic-Themed Card Game

Toy & Edu China Rebrands as Toy & Hobby China

SDCC: Tsuburaya Productions to Preview Ultraman Trading Card Game at the Con

15 New MESH Toys for Summer '24

These plush, buildables, games, and activities put the onus

on MESH (mental, emotional, and social health) skill-building.

EXPLORE PRODUCTS

EMOTIONAL SUPPORT

RELATABLE

Age: 0+ | MSRP: $17.00

EXPLORE PRODUCT

COOL DOWN CUBES SENSORY FIDGET SET

LEARNING RESOURCES

Age: 4+ | MSRP: $12.99

EXPLORE PRODUCT

MOODLES 12-INCH DOLL

SUNNY DAYS

Age: 2+ | MSRP: $19.97

EXPLORE PRODUCT

HAYLO THE HORSE

BENE BUDDIES

Age: 3+ | MSRP: $39.99

EXPLORE PRODUCT

From the Archives: Impact of G.I. Joe Continues to Grow

In 1986, Hasbro’s G.I. Joe: A Real American Hero was riding high with line extensions, licensing deals, and the arrival of WWF Superstar Sgt. Slaughter.

Build-A-Bear Opens Wrigley Building Location in Chicago

The new store is in the heart of The Windy City's "Magnificent Mile."

MGA Entertainment, Zapf Complete Merger

The companies have formed MGA Zapf Creation GmbH.

Hasbro Adds Chief Digital Information Officer Amid Digital Transformation

Hasbro also promoted two executives internally.

Learning Resources Promotes Tom Runtz to Vice President of Product Development

Runtz succeeds Barb Plain following her retirement.

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