Call for Submissions: Made in USA, Tariff-Free Toys

If you make your products in the U.S., The Toy Book wants to hear from you!

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Slime, Secrets, and Surprises: Moose Toys Plots a ‘Mic Drop Moment’ at SDCC



With Bluey, MrBeast, and a mystery premiere, Moose Toys sets the stage for buzzworthy reveals.

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H2(LEG)O: The LEGO Group Continues to Build Sustainable Practices

The LEGO Group wants to build a more sustainable future for the kids for whom it creates toys.

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Hasbro Celebrates Mummy Pig’s Gender Reveal with New Toy Line

The first products featuring the family of five will be exclusive to Walmart.

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Diamond Comic Distributors Announces Acquisition by Universal Distribution, Ad Populum

The new acquirers will split Diamond Comic Distributors’ assets.

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JAKKS Pacific Powers Through Q1; Seeks Opportunities Amid Tariff Turbulence

The LEGO Group Builds On Fortnite Collection

Gamers Pull Back Wallets as Video Game Spending Dips Again

Retail Meets Relevance: Inside BRANDmate’s 2025 Lineup

Hasbro and Wilder Blast into Playrooms with NERF Battle Play Experiences

Pokémon TCG Pocket Celebrates 6 Months of Gaming with New Expansion Pack

Sticker Sorcery! Craft Buddy Casts a Spell with Harry Potter Crystal Art Sticker Album

Yoonique Launches New Anime-Inspired Plush Collection

Spin Master Names Jonathan Roiter as New Executive Vice President and CFO

Aurora World Makes Key Shifts in Leadership

Gears, Grit, and Great Builds: Funwhole Unveils Steampunk Watch Tower

Hasbro’s Q1 Win Sets the Tone for Toy Industry Resilience

The Toy Book catches up with Hasbro CEO Chris Cocks for more insight into the company’s Q1 2025 earnings and outlook.

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