Submissions Open for The Toy Insider’s Spring & Summer Gift Guide



The Toy Book‘s sister publication, The Toy Insider, is officially accepting submissions for its 13th annual Spring & Summer Gift Guide. The Spring & Summer Gift Guide features the best new toys for age ranges including 0-2, 3-4, 5-7, and 8+. The gift guide highlights spring and summer toys including outdoor toys and games, water toys, travel-friendly toys, educational toys, and more. Learn more…

From the Editor: Why Elmo, Larry David, and the Mental Health Discussion are Important in the Toy Department



Last week, Elmo logged into X (formerly Twitter) and Facebook and shared a simple message: “Elmo is just checking in! How is everybody doing?” The overwhelming and resounding response? Not so hot. Read this week’s commentary…

Exclusive: Industry Vets Jeffrey Breslow, Frank Adler Launch Pickle Everything Games



Pickle Everything Games, co-founded by Jeffrey Breslow (Big Monster Toys) and Frank Adler (Uncle Milton), introduced its namesake game, Pickle Everything. The card game for players ages 10 and up invites families and friends to face off against one another in a hilarious way. Read more…

The LEGO Group Unveils New Line of Racing Sets

The new launches include two new LEGO Speed Champions sets featuring McLaren Racing and BMW designs, two LEGO Technic cars from Mercedes-AMG Petronas Formula 1 Team, a LEGO Icons car from McLaren, and two LEGO City racing cars. Read more…

Hasbro Celebrates Transformers 40th Anniversary with Products, Entertainment, and More



Hasbro is celebrating the 40th anniversary of Transformers with a full lineup of new products on the way from Jada Toys, Funko, Super7, Robosen, and more. Read more…

Mattel, Netflix Release Official Trailer for ‘Barbie and Stacie to the Rescue’



Mattel unveiled the official trailer and key art for a new Netflix animated special, Barbie and Stacie to the Rescue. The hour-long Netflix special includes five new, original songs and new characters. Read more…

MGA Entertainment Launches 4 New Subsidiaries in the EU



MGA Entertainment is establishing four wholly owned subsidiaries in the European Union (EU) to support the company’s growing international business. The four subsidiaries will support marketing and sales administration efforts. Read more…

Just Play Adds Star Wars Characters to Its Doorables Line



This new line of collectible mini figures is similar to the Disney Doorables already on shelves — 1.5-inch characters with big, glittery eyes hidden behind door panels — but with a galactic twist. Read more…

ZURU Launches New Wave of Smashers Surprise Toys



ZURU’s latest launch of surprise toys is a new installment of the Smashers collection, which features different dinosaur characters. Designed for kids ages 3 and up, the Smashers Junior Dino Dig Eggs are full of surprises for little paleontologists in the making. Read more…

Elenco Taps ChizSix as Social Media Agent for Snap Circuits Line



Elenco Electronics, a company that specializes in STEM toys, has selected ChizSix Marketing & Media as its Agency of Record for social media. The partnership will focus on Snap Circuits, the company’s STEAM toy line for young engineers, innovators, and scientists. Read more…

TOMY Celebrates 100th Anniversary



TOMY International is celebrating 100 years in 2024. The company revealed a new anniversary logo and will release a limited number of anniversary products, representative of some of the founding intellectual properties, in April. Read more…

Your Collection Will Be Mission-Ready with a New James Bond Carrera Revell Kit



The new Carrera Revell Aston Martin DB5 – James Bond 007 Goldfinger is a 1:24 scale car kit inspired by Goldfinger with 122 parts ready to assemble. Read more at The Pop Insider…

New Lakeshore Learning Toys Offer Sensory Joys



Lakeshore Learning, known for its classroom furniture and other early learning products, has launched its 2024 Sensory Play Materials line, with toys that encourage imagination, exploration, and more. Read more at The Toy Insider…

The Toy Book Top 10: The Hottest Stories of January 2024



With CES, Hong Kong, London, and Spielwaremesse in the rearview mirror, The Toy Book is hitting the rewind button and looking back at some of the hottest stories of January 2024, as chosen by you, the readers. Read more…

Sesame Workshop CEO Steve Youngwood Steps Down



Sesame Workshop CEO Steve Youngwood is stepping down from his role in concurrence with the Board of Trustees. President Sherrie Westin will act as Interim CEO during the transition period. Read more…