Toy Industry Rallies in Support of Israel



Members of the toy and play community in the U.S. and beyond have been mobilized to provide aid and support following the terrorist attacks on Israel that sparked the beginning of the Israel-Hamas War on October 7, 2023. Read more…

NYCC Exclusive: Nacelle Inks Licensing Deals for NacelleVerse Properties Across Toys, Collectibles, Publishing



Nacelle inked a raft of licensing deals to extend its reach across multiple categories. The Toy Book exclusively revealed that Funko, Grueling Magnets, and Bull Airs are among the first licensees on board to create products inspired by Biker Mice From Mars, Robo Force, Power Lords, The Great Garloo, and other properties in the NacelleVerse. Read more…

Mattel Reveals MOTU and TMNT Mash-Up Toy Line



Mattel has announced a collaboration between its Masters of the Universe (MOTU) brand and Paramount’s Teenage Mutant Ninja Turtles (TMNT) franchise to create The Masters of the Universe Origins Turtles of Grayskull toy line. This new partnership represents an overlap of the two beloved worlds to celebrate the 40th anniversary of Teenage Mutant Ninja Turtles next year. Read more…

Hasbro Kicks Off Transformers 40th Anniversary Product Line



2024 marks 40 years of Transformers and 40 years of The Toy Book. Hasbro kicked off its Transformers 40th anniversary celebration with new action figures inspired by four decades of battles between the Autobots and Decepticons. Read more…

MGA Inks Deal with Cake to Distribute New ‘Armorsaurs’ Series



MGA Entertainment subsidiary MGA Studios is remaking the 2021 South Korean television show Armored Saurus with its new video series Armorsaurs. A new series means new distribution deals, and MGA has signed on with Cake to handle media distribution rights globally outside of South Korea, Japan, China, and France. Read more…

Mego 2 Reveals New 2XL Collaborative Robot



Mego 2, a collaboration between Mego and D1srupt1ve, is combining each company’s expertise in figure-making and artificial intelligence (AI) for a new toy designed to actively interact with kids. The 2XL collaborative robot (cobot) debuted at Toy Fair last month. Read more…

Jazwares Partners with All Elite Wrestling to Donate 50,000 Toys This Holiday Season



All Elite Wrestling (AEW) and its owner, Tony Khan, have partnered with Jazwares and TBS to donate more than 50,000 AEW action figures to kids in need this holiday season. The donation will total more than $1 million in toys to Toys for Tots. Read more…

The 2023 Holiday Hess Truck Is Here



The Hess Truck’s back and it’s better than ever this holiday season. The 2023 Hess Police Truck and Cruiser is a highly specialized law enforcement response team that will inspire and unleash the inner hero in everyone — kids and collectors alike. Read more…

Toy Fair New Orleans Called Off as Toy Association Plots Reimagining … Again

 

Earlier this month, The Toy Association revealed plans to relocate Toy Fair to New Orleans for 2026, 2027, and 2028. The Toy Book has confirmed that an email sent to members of The Toy Association last week declared that plans to move the show have been scrapped. Toy Fair will move back to February in 2026 in New York. Read more…

Mattel Creations Collaborates with Daniel Arsham for Hot Wheels Collection



Mattel Creations introduced a new addition to the Hot Wheels collection in collaboration with contemporary artist Daniel Arsham. The collaboration will consist of eight reimagined Hot Wheels 1:64-scale vehicles to be released across four drops. Read more…

FilmRise Gains Distribution Rights for Iconic Children’s Entertainment Group The Wiggles

FilmRise, a New York City-based film and television studio and streaming network, has inked an exclusive worldwide distribution deal (excluding Australia and New Zealand) with The Wiggles. Known for its infectious music, videos, and live shows, The Wiggles has captivated and educated children in territories across the globe for the past three decades. Read more…

Tonies Launches Tonieboxes in Canada



Tonies is expanding its interactive audio platforms with the launch of Tonieboxes in Canada. Customers will be able to shop the products at Indigo, Toys “R” Us Canada, and Amazon this month. Read more…

Ravensburger’s Disney Around the World Takes Kids Across Different Disney Destinations



Ravensburger is inviting players to hop in a hot air balloon and adventure through their favorite Disney worlds. Disney Around the World features locations from Aladdin, Alice in Wonderland, Cars, Frozen, Moana, and Toy Story. Read more at The Toy Insider…

‘The Toys That Built America’ Returns for Season 3 on the History Channel



We love toy history here at The Toy Book, and members of our team are back on The History Channel throwing down some knowledge. Adventure Media & Events’ Chief Toy Officer and CEO Laurie Schacht and Vice President and Group Publisher Jackie Breyer can be seen this fall on season 3 of The Toys That Built America, which premiered Oct. 15. Read more…

Hasbro Launches Girl Innovators of Play in Partnership with Girl Up

Coming off the successful launch of Hasbro Women Innovators of Play, Hasbro is introducing a new initiative to get young women involved in toys and games. Hasbro Girl Innovators of Play is being built in partnership with Girl Up, a leadership development initiative from the United Nations Foundation, and will launch in early 2024. Read more…

Gentle Giant Turns to the Dark Side with Latest Darth Vader Statue



Gentle Giant previously released a 1:6-scale Darth Maul, inspired by his duel with Ahsoka Tano, as well as a matching 1:6-scale statue of Ahsoka, prepared to face off with Darth Maul with her twin lightsabers ignited. Now, the company has unveiled the next figure in its Clone Wars saga: Darth Vader. Read more…

Dovetail Games to Bring Catan to Nintendo Switch



Catan, the popular board game where players build cities, is exploring new worlds on the Nintendo Switch. Catan — Console Edition from Dovetail Games will allow players to play the board game on the couch, online, or on the move. Read more…

Playing in a Winter Wonderland: A Look at 22 of This Year’s Festive Toys and Games



Many toy and game companies offer holiday-specific products to help bring home the holiday spirit. We’ve curated a collection of some of this year’s newest offerings, from advent calendars to Hanukkah plush! Read more…

Into the Santaverse: Expanding Santa’s North Pole beyond the Elf on the Shelf



The company behind The Elf on the Shelf plans to introduce new characters and more content ahead of its 20th anniversary in 2025. We recently caught up with The Lumistella Company for some insight into what’s on the way. Read more…

Talkin’ Toys: Diaframma Evolves the Toy Marketing World



After 45 years in the industry, creative and production company Diaframma specializes in TV commercials for toys — and is constantly evolving to expand the industry. The Toy Book spoke with Diaframma Vice President Jehan Hindo to discuss the company’s current projects and the future of toy marketing. Read more…

Raising the Bar: 3 Common Mistakes Toy Creators Make



While toy inventors may enjoy fun-filled days playing and brainstorming, most days are focused on more mundane (but still important) things — which includes legal. Having a basic understanding of the legal aspects can give you the edge and the confidence you need to succeed. So you don’t have to learn the hard way, here are three common mistakes that toy creators make. Read more…

Nacelle Appoints Hud Woodle to Lead its International Sales Division



Production and distribution company Nacelle has recently tapped Hud Woodle to head its International Sales Division. Nacelle is currently expanding its production, distribution, and toy manufacturing division as the company develops the NacelleVerse. Read more…