September 5, 2024

Submit Your Nominations for The Toy Book's Pulse of Play Awards!


The inaugural Pulse of Play Awards celebrates the individuals, companies, and activations that shape the toy industry's heartbeat and drive its pulse across toys, licensing, entertainment, and the overall business of play.


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Meet The Toy Book Team at the LA Fall Toy Previews!


Don't miss your chance to connect with Jackie Breyer, James Zahn, and James “JD” Devin to discuss opportunities with The Toy Book and its sister brands!

Make Plans for XTracks' 'The Future of Licensing' Executive Summit


Next Thursday, UTA will host the event with speakers including The Toy Book Editor-in-Chief James Zahn and executives from Toys “R” Us, Walmart, Hot Topic, Crunchyroll, and more.


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The Toy Book Top 10: The Hottest Stories of August 2024


Ms. Rachel, Hot Wheels, and our own Action & Adventure Issue drew a ton of attention last month.


See the list...

Little Tikes Launches Creative Chefs Line


MGA Entertainment partnered with Lunchbox Dad to showcase the new brand.


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Spin Master’s GUND Launches New Collection of Disney Plush


The new range includes a variety of kid-favorite characters, including Winnie-the-Pooh, Pluto, and more.


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'Toys Down Under’ Showcase Brings Aussie Toy Brands to the LA Fall Toy Previews


Connetix Tiles, Jellystone Designs, My Creative Box, Good Idea Global, and BMS Brands will share a space.


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Mattel, Warner Bros. Discovery Share Deeper Look into ‘Barney’s World’


LEGO Partners with Pharrell Williams for New Set


Boyhood, Rovio Team Up for Wooden Angry Birds Collectibles


Spielwarenmesse eG Sees Success with World of Toys Pavilion at the Tokyo Toy Show


25 Things to Do and See at Brand Licensing Europe’s 25th Show


The Insights Family Welcomes Crunchyroll and Roald Dahl to Client Roster, New Executives

LEGO ICONS BOTANICAL COLLECTION: WREATH

THE LEGO GROUP


Age: 18+ | MSRP: $99.99

EXPLORE PRODUCT

TILE TOWN

BLUEY HEELER HOME

MOOSE TOYS


Age: 3+ | MSRP: $69.99

EXPLORE PRODUCT

MEET THE FEELINGS FAMILY

BOOK & PLUSH SET

HAND2MIND


Age: 3+ | MSRP: $39.99

EXPLORE PRODUCT

TEENAGE MUTANT NINJA TURTLES 6-INCH REVERSIBLE PLUSHIES

TEETURTLE


Age: 3+ | MSRP: $15.00

EXPLORE PRODUCT

INSTANT INSANITY



WINNING MOVES


Age: 7+ | MSRP: $5.99

EXPLORE PRODUCT

Kids’ Accessories Brand Super Smalls Is Making a Super Impact


Founder Maria Dueñas Jacobs discusses bringing an editor’s eye to kids’ accessories and playthings.

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Disguise Extends Global Rights for ‘Stranger Things’ and ‘Bridgerton'


New costumes inspired by the Netflix hits will arrive at retail just in time for Halloween.


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Build-A-Bear Celebrates Hello Kitty’s 50th Anniversary with New Plush, Store


The first-ever Build-A-Bear x Hello Kitty and Friends Workshop opens in Los Angeles in November.


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The LEGO Group Rocks Earnings Season with 14% Sales Growth


The company bucked the trends by outperforming the broader toy industry in the first half of 2024.


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